Dai Zhongwei, the Oriental Pearl: In the era of dimensional reduction, the Oriental Pearl's "entertainment +" layout

At this morning's summit, Jimmy, deputy editor-in-chief and director of the editor-in-chief office of Oriental Pearl New Media Co., Ltd., delivered a keynote speech titled "Diversified Value Realization in the Era of Dimension Reduction-Practical Ways to the 'Entertainment +' Strategy."

Focusing on new developments in the pan-entertainment industry and exploring new trends in pan-entertainment integration, the 2016 China Pan-Entertainment Innovation Summit hosted by Art was held as scheduled at the China World Hotel on November 29. This year's summit has the theme of "Touching the Future". Within two days, four major venues and a special event for the promotion of the Arts and Arts Fair will be dedicated. The venue will include a total of 13 roundtable discussions and 30 wonderful speeches. After six years of development, the Arts and Entertainment Summit has become an important platform to focus on industry hotspots and explore future trends. ENAwards has also become the most authoritative pan-entertainment award in the industry.

At this morning's summit, Jimmy, deputy editor-in-chief and director of the editor-in-chief office of Oriental Pearl New Media Co., Ltd., delivered a keynote speech titled "Diversified Value Realization in the Era of Dimension Reduction-Practical Ways to the 'Entertainment +' Strategy." In his speech, Dai Zhongwei shared his views on the era of dimensional reduction. He believed that "the communication structure in the era of dimensional reduction is diverse, the communication platform is divided, and the cross-border communication is diverse." Faced with the current environment, Dai Zhongwei shared the corresponding layout of the Oriental Pearl: "We now have both content copyright management and year-round media channels. In addition to mobile terminals and mobile TV, we are also laying out a new generation of NGW transmission network. We also have game consoles." In addition, he also mentioned that Oriental Pearl's future strategy is to integrate existing diversified businesses with IP-core pan-entertainment business and develop emerging businesses to open up a new life. In the future, Oriental Pearl will strengthen the layout of the three areas of services, technology, and finance, and further consolidate its operational capabilities through cultural real estate development and strategic investment and mergers. Dai Zhongwei also revealed that in the future, Oriental Pearl will further invest in its business "Baisou" and will also deploy an e-sports network in Shanghai and the country through real estate.

The following is a live record:

Dai Zhongwei:

Hello everyone, let me introduce myself first. Our Oriental Pearl Tower is a state-owned enterprise. In comparison, I don't know how many years it is. But we are now also taking advantage of the pan-media industry. Before coming to this meeting today, the organizer gave us a title "Industrial Revolution is an Industry in the Context of 4.0." I think it is a bit high for us, so I made a grading. Today's theme is "Diversified Value Realization in the Era of Dimension Reduction".

In an era like ours, our media is also facing an era of dimensionality reduction. What is the era of dimensional reduction? That is, our entire communication now has inevitably changed. Media boundaries are collapsing. I have engaged in media interviews myself, from the portal era to professional communication, then to the Internet era, and then to the mass media era, where multimedia symbiosis. Now that we have arrived in the era of dimensional reduction, we feel that everything is media. Everywhere you go, you find someone sending you messages. The communication structure in the era of dimensional reduction is diverse, the communication platform is divided, and the cross-border communication is diverse. Faced with such an era, I think this is a consensus that information dissemination has been decentralized and value realization has been de-intermediated. Everyone is engaged in secondary and new media, unlike us who have painful feelings. We found that the first thing is that our advertisements are not easy to sell, that is, the way we monetize them through intermediaries seems to be always questioned. Second, our open channels have created spatial anxiety. We also found that in fact, the entire communication environment currently shows a trend, that is, every individual has become a node of information dissemination, the entire community has the characteristics of media, and scene competition has become a hot spot for current investment. We are all pursuing an entrance to the consumer market. People like Didi Taxi, including Hungry, are making such an effort. In such an environment, as a listed company, a company with a traditional background, but we are using listed companies in the pan-entertainment industry, what do we start to do?

After analyzing it, we felt that all the following behaviors led to a conclusion. Maybe our value cannot come from the realization of intermediaries. What does the ecosystem rely on? It depends on investment and mergers, or it can also rely on our construction. In 2015, we had a merger in Shanghai, in which two of our own listed companies merged. After the merger, we sorted it out ourselves and found that a listed company like ours also had the foundation of a consumer ecosystem. We now have both content copyright management and year-round media channels. In addition to mobile terminals and mobile TV, we are also laying out a new generation NGW transmission network, and we also have game consoles. As we all know, the two major manufacturers of console games, Microsoft and Sony, have close cooperation with Oriental Pearl. We just released one here the day before yesterday. This morning, my colleague sent me a message saying that it ranked first on Sina Games for the first time. This makes us very happy. In addition, we rely on our own radio and television technology.

In addition, in addition to content channels, we also have many ways to reach users. We have physical shopping, digital marketing advertising, games, cultural tourism, and cultural real estate. These are all historical reasons and our advantages. We are two listed companies, one is the Oriental Pearl, forming a layout of the entire industrial chain. So we have proposed a strategy. We feel that the term pan-entertainment may be a bit too general and will be misled into vulgarity and vulgarity in the current mainstream media. To sum up in one sentence, it is a pan-entertainment business with IP as its core, integrating existing diversified businesses and developing emerging businesses to open up a new life. We strengthen services, based on users, achieve top-to-bottom connectivity, and realize all services such as tourism, education, games, and health that can reach users. Strengthen technology, create an emerging channel for triple play through Internet technology, and enhance user experience by building a unified platform and big data system. This year we rebuilt a very high-specification user center. As we just said, there are many channels and users. Compared with the Internet, our traditional genes are a little rough. We arrived, but there was no recycling, so we need to do recycling issues. Of course, we also add finance. Because we are a listed company, we further consolidate our operational capabilities through cultural real estate development and strategic investment in mergers and acquisitions.

Some of the big shots here also know that we currently have a core channel that is Baisou, which is our general business. With the three major operators, they are all laying out strategies, which is a new concept. Fortunately, we are the earliest enterprise in China, so we have some first-mover advantages. At present, our users are 21 million, which is faster than the same industry speed. The past year has doubled. We also have mobile terminals. We haven't done much about this, and we may make further investment in it in the next step.

We also have a mobile TV, which is our current treasure and the coverage is not low. So we have now formed such an industrial layout. We have physical shopping. Oriental Shopping is a veritable physical shopping company in China. In terms of data and capabilities, it is the largest physical shopping company in China. In the second half of the year, its revenue is 2.8 times that of 2012, its profit is 10 times that of it, and its users have reached 9.5 million. This is still being further expanded. Speaking of games just now, we have two major platforms and the current growth is relatively good. We also have advertisements. There is one advertisement that may not feel obvious across the country, but should feel obvious in Shanghai. If you are doing movie publicity in Shanghai, you should come to us, because we have the largest publishing network in Shanghai, and users can be reached 24 hours a day on buses, subways, and buildings. For example, for cultural tourism, Shanghai's landmarks are all under our banner, Shanghai Oriental Pearl, which is currently our global communication advantage.

We are also laying out cultural heritage, and now we are making a culture-related real estate layout. For example, we have a variety channel under our company, and we are transforming it into an e-sports channel. We use real estate to deploy e-sports networks in Shanghai and across the country, which means we can get through online and offline through the intranet. Therefore, our overall layout in the future is like this.

We hope to form an IP-based content, which is what we can very much ask for and what we want to communicate with you today. In fact, tourism, sports, variety shows, games, etc. are all contents that we are interested in market operations. Our advantages are channel platforms, mobile terminals, etc. Compared with some other companies, I read a report here. Our capabilities rank first among cultural media companies in the country. Because we have reserve forces, we have means to monetize, we have shopping, games, advertising, tourism, real estate, and then we have layout in education, health and other aspects. In this case, we hope to form a closed loop internally, just as I said just now, a consumer ecosystem with a precise user system.

We have a dream and hope that everyone will enter our ecosystem in the future. It is an open entrance. No matter which endpoint you enter from, you can enjoy full services. I believe that the longer I stay in this circle, the better the growth will be. One is to lay out advantageous products and value-added services. We call them new media, and the core is still IP, so content IP is our key thing in the future. I think the things at the bottom are indispensable. We can't do without substantial benefits. We must realize the realization of benefits. This is one of our visions and what we are doing now. Let me share it with you here. Thank you all!

Editor: Nancy