Hacksaw ridge, former TVB China CEO and Wall Street executives, what kind of Xinlin film industry has collided?

An American independent film "bloody hacksaw ridge" caused quite a sensation in the lively new year festival. In addition to war themes and touching stories, it also stems from the involvement of Chinese capital behind it. From Xiyi film, which is responsible for domestic distribution, to TMP group, which acquired the producer im global, and then to Kirin film, which has been noisy due to the right of authorship, the overseas operation of Chinese capital has attracted the attention of the industry An American independent film "bloody hacksaw ridge" caused quite a sensation in the lively new year festival. In addition to war themes and touching stories, it also stems from the involvement of Chinese capital behind it. From Xiyi film, which is responsible for domestic distribution, to TMP group, which acquired the producer im global, and then to Kirin film, which has been noisy due to the right of authorship, the overseas operation of Chinese capital has attracted the attention of the industry

at this node, Xinlin film came into being. In November this year, the company, which was established less than two months ago, received investment from TMP (Tang media partners) and will be responsible for the latter's operational affairs in China in the future. Jinzhongbo, the founder of Xinlin film, once served as the vice chairman of Shanghai culture and broadcasting group and the CEO of TVB China. He is a "veteran" in the television industry

Jin Zhongbo told reporters that the vision of Xinlin film is to innovate the distribution mode and explore the two-way distribution mode of Hollywood copyright - Chinese market and Chinese film and television copyright - global market. At the same time, Xinlin film will also cut into the reserve, incubation and depth of IP from the perspective of film and television content production, build the multi-channel liquidity of IP, especially in the fields of publicity and distribution, derivatives and so on, try to integrate the elements of China's film and television market innovatively, and expand new profit models. In addition, Xinlin will also use TMP's resources in the United States to invest in Chinese film and television content, film content marketing, film sheet investment, artist brokerage management, etc

"you can regard Xinlin as a film and television company, but it is more an industry integrator." Jin Zhongbo said

< strong > cooperation opportunities < / strong >

at the beginning of 2015, with the rapid development of the film and television drama market, Jin Zhongbo, who has been in the television industry for more than 20 years, saw that domestic enterprises have different weaknesses in film and television production and distribution, which made him discover new opportunities. He resigned and started his business, focusing on the development of IP dramas and film marketing

TMP, headquartered in Los Angeles, was also founded in 2015. Its main founding shareholder is Tang Wei, an American Chinese. Its co founders include Tencent and investor Shen NANPENG. Its main shareholders include Chinese cultural holdings, Huayi Brothers and gopher assets

from Tang Wei to chief operating officer Kangjie, TMP currently has a team of more than 20 people, many of whom are from Wall Street and are good at capital operation. And reaching strategic cooperation with Xinlin film is also an important step for TMP to layout the domestic distribution and content fields

Jin Zhongbo and Kang Jie, the chief operating officer of TMP, have known each other for many years, but until September this year, they knew each other's ongoing projects by chance. One was doing IP development and film distribution, the other was doing film investment, and the two hit it off. Since TMP is still a registered company in the United States, it has reached a vie agreement with Xinlin film to form a strategic partnership

at that time, TMP, which had been established for more than a year, had set off a lot of waves in the industry. Especially after the acquisition of IM global, which has the highest international distribution box office record except for the six largest, TMP has its own distribution and production company network in Hollywood. With IM global as the international distributor, the bloody hacksaw ridge has won high reputation at home and abroad, and has become a hot Oscar

next, TMP urgently needs to lay out the distribution and content fields in China, and open up the distribution and content production channels between China and Hollywood film industry. Jin Zhongbo, who has media and channel resources and is also engaged in content development, has become the first choice

"TMP has given me a lot of help in terms of capital and Hollywood market, and our understanding of the content and media fields and the Chinese market can also help them find each other's thinking and have new ideas. Our exchanges and cooperation are going well." Jin Zhongbo said

Kangjie also believes that to enter China's content industry, we must think creatively and seek mode upgrading. In this regard, some market development and industry experience in the United States can be referred to, and enterprises such as Xinlin are also needed to practice. "How to expand distribution, develop IP and learn from the experience of Hollywood are all what we need to explore in the next step." He said

"when we want to frame our strategy in the future, we will be more diverse than film and television companies that only focus on works, and make an organic supplement to the capital operation of TMP." Jin Zhongbo said

< strong > how to integrate with Hollywood

Chinese capital is combined with Hollywood, and the Chinese film industry learns from Hollywood. This is a common problem in the film industry, but it is more important to find specific methods and countermeasures

in Jin Zhongbo's view, investing in Hollywood films is the first step for China's film and television industry, but it is not the most important step. "No matter how successful the film is, no matter how high the investment income we get, it is only in terms of capital. Investment alone cannot participate in the core of the whole film industry chain."

he hopes that Xinlin can find a suitable model from Hollywood's IP development, import high-quality Chinese cultural content into overseas markets, and even establish Chinese cultural IP. Next, Xin Lin will plan to better integrate Chinese elements into Hollywood films

at the same time, after cooperating with TMP, Jin Zhongbo hopes to use TMP's resources to further explore, learn and introduce the Hollywood industrial model. "In terms of management and institutional introduction, we draw lessons from the Chinese market. In the process of production and IP multi-channel liquidation, we will cooperate with some Hollywood teams, such as derivatives and technology, which can be used by us." He said

referring to the introduction, Jin Zhongbo cited the example of script development. In China, screenwriters still have idea to write a draft, and then help and the director to help modify it

the Hollywood industrial system is another "development" object. This system is very large and the division of labor is very clear. There may be a department dedicated to comedy, one team is writing love lines, the other is writing action plays, and there may be another type of work to integrate and select the required parts. "We hope to bring such an industrialized system to China for integration. Although the cost will be high at this stage, this is a necessary step in industrialization." Jin Zhongbo said

< strong > the possibility of two-way distribution, self-made content and brand marketing < / strong >

two-way distribution, the development and multi-channel realization of film and television IP, and film and television marketing are the three main focuses of Xinlin at present

in terms of distribution, Xinlin will focus on two-way distribution at home and abroad. The first step is to introduce excellent overseas films into China, which is linked with TMP. At present, TMP has more than 200 film resources to choose from, most of which have not yet entered the Chinese market. This is also the next introduction project for Xinlin film industry, and the distribution channels are mainly through digital and online channels

in terms of promoting the "going out" of domestic films, Jin Zhongbo admitted that it is still in the planning stage, because there are very few excellent dramas that can really be exported abroad, and the overseas market is still small

"but the overseas market is gradually expanding. Many Chinese and even the mainstream society also need to know what is happening in China. This requires choosing IP projects with universal value or high popularity like monkey king." Jin Zhongbo said that at the same time, he believed that if you want to output content, you must adjust the proportion of budget use, and pay attention to behind the scenes production and overall quality

at present, the first project operated by Xinlin film is to develop a classic fairy hero novel serialized on the starting point literature website, which is planned to be made into an online drama and film. Jin Zhongbo revealed that the company also has a suspense novel adaptation and Japanese drama adaptation project under planning. "We will also introduce Hollywood's technical team in the production process."

in terms of developing IP and self-made content, Jin Zhongbo believes that Xinlin will pay more attention to multi-channel realization, "we will focus on developing the IP effect of the whole industry chain, such as derivatives, comics, online articles, and so on, not limited to a certain series or movies."

at the same time, in terms of film and television marketing, Jin Zhongbo is very optimistic about the combination of local brands and content development. Before doing TV and advertising, he saw the brand's demand for content investment

content is now a popular outlet in China. Local brands are eager for content, but at present, the only cooperation is in the form of sponsors, and there is no access channel. With the expansion of local brands to second and third tier cities, it is aimed at the growing consumption capacity of post-90s people. Such a market overlaps with the film and television drama market

"if the marketing channels of local brands can be used as the promotion channels of local films, this is 1+1 greater than 2, and finally let the local brands move from Party A and sponsors to the same camp as the content producers." Jin Zhongbo said

of course, Jin Zhongbo also admitted that there are many problems to be solved in this process. For example, time difference and seasonality are all marketing problems, but he believes that this direction is correct

in more than a month since the official establishment of Xinlin film, Jin Zhongbo spent most of his time in communication and collision with TMP and other investment companies. On the basis of existing resources, how to find a certain direction for Xinlin

editor: Yvette