In the Tang Dynasty, the net profit of film and television dropped by 70% and laid off 23%. Where will it go in the future?

according to the semi-annual report, Tang Movie and Television achieved operating income of 130 million yuan and net profit of 37.201 million yuan in the first half of 2017, down 64.32% and 70.94% respectively compared with the same period.

original title: film and television of Tang people under great changes: Hu GE studying, Liu Shishi flying solo, net profit down 70%, layoffs 23% Tang people no trump card?

it may be a coincidence, or there may be some inevitable connection. In the first year of Hu GE's study abroad, the film and television of his former employer, the Tang Dynasty, handed in an embarrassing half-year report card.

yesterday, the Tang Dynasty Film and Television released its 2017 semi-annual report, and the most eye-catching thing was the sharp decline in performance. According to the semi-annual report, Tang Film and Television achieved an operating income of 130 million yuan and a net profit of 37.201 million yuan in the first half of 2017, down 64.32% and 70.94% respectively compared with the same period.

the data fell by surprise. After all, the Tang Dynasty Film and Television, which started the TV series, has always been regarded as the head TV series company. At a time when the new drama has repeatedly set records, the TV series market is so good, while the head of the Tang Dynasty film and television has seen such a big performance shock.

it's a little weird. It is common sense that the film and television industry is divided into big and small years, and it is normal for the performance to fluctuate, but the situation is more serious than halving, which is always somewhat puzzling.

people can't help but ask: what happened to movies and TV in the Tang Dynasty?

there is always some surface seen by the outside world, and the deep-seated reasons behind the decline in the annual report are more worthy of discussion. Under the circumstances that Hu GE went out to study, Liu Shishi did not renew his contract at the expiration of his term, and Jiang Jingfu completely tore X, how many trump cards are left in the hands of Chinese movies and television?

< strong > net profit declined 70% in the first half of the year, only the decline in the performance of the release of "inadvertent Master 2" < / strong >

Chinese film and television, in fact, is also very easy to explain.

in the first half of 2017, the company only completed the sale of one online drama. If nothing happens, the online drama" inadvertent Master 2 "just aired yesterday.

since this online drama is jointly invested and produced by Penguin Film and Television, Sohu Video and Tang Film and Television, it will not have too high income in terms of income, according to the 2016 annual report of Tang Movie and Television. The completion rate of "inadvertent Master" in the later stage is 90%, and the corresponding inventory is 47.0921 million yuan.

if this figure is converted to 100%, the amount is no more than 50 million yuan. according to the method of measuring the cost of inventory, it shows that the investment and production cost of the play is within this range.

as for income, because of the joint investment of the three companies, the film and television of the Tang Dynasty should receive a contracting fee plus a share of investment. according to the cost of about 50 million, what the people of the Tang Dynasty actually get is definitely less than this amount.

in the first half of 2016, the film and television of the Tang Dynasty completed "Qin Ming Yue", "Qingqiu Fox Legend" and "female doctor". The release of four TV dramas in the Legend of the Imperial Concubine, the Eleven of the Tornado, earned far more money than the 20-episode online drama "inadvertent Master 2."

Why are there so many TV dramas all of a sudden? Why is there such a big problem in the rhythm of film and TV drama production and distribution as well as the performance in the Tang Dynasty?

in fact, flipping through the stars of these TV dramas will have the answer. Jiang Jinfu is starring in the two TV series "Ming Yue" and "Qingqiu Fox Legend". At the time of filming of these two TV dramas, Jiang Jingfu and the people of the Tang Dynasty had not yet completely torn their faces, and the result of going to court was that although the Tang Dynasty won the lawsuit, but completely lost Jiang Jingfu.

another TV series, "the Eleven whirlwinds," attracted a lot of attention because of the support of Hu GE. This year, Hu GE began to study abroad, and his acting career was interrupted.

Let's take a look at the Legend of the Concubine, which may be Liu Shishi's last film starring in the Tang Dynasty. after marriage, he has completely shifted the focus of his work and life to Wu Qilong. This year, the share of investment related to her role in "drunken exquisite" went to Straw Bear Film.

what is certain now is that Liu Shishi's brokerage contract with the Tang Dynasty expired in December last year. Liu Shishi chose not to renew his contract and officially ran Straw Bear Film with her husband Wu Qilong.

the original Tang artists, Hu GE, Liu Shishi and Jiang Jinfu, one went abroad to study, one flew solo, and the other broke the contract and brought a lawsuit.

< strong > A lot of loans the film and television of the Tang Dynasty began to pay attention to financial play < / strong >

the film and television of the Tang Dynasty has always given people the impression that it is a slow company, that is, it strives for excellence in business, at the same time, there has been no big action in capital, and it is almost at a standstill.

but now it has changed. At least in terms of capital operation, the film and television of the people of the Tang Dynasty are better than most companies in the industry.

the most typical example is that in the 2016 semi-annual report, the company specifically mentioned capital bottleneck restrictions when describing risks, to the effect that private film and television companies have cash flow problems, which may lead to sudden changes in company performance. How to solve it and so on.

but in this year's risk hint, the film and television of the Tang Dynasty quietly removed this one, indicating that the Tang people have solved the problem of shortage of funds perfectly.

one of the solutions is individual project financing. For example, in order to buy an office building, apply for a long-term loan of 62 million yuan from the bank, apply for a bank loan of 99 million yuan for the TV series "three Kingdoms Secrets" project, and obtain a 15 million yuan loan from Huamei Bank with the accounts receivable of the TV series "Yunzhifan" as collateral.

these loans are long-term loans, and there is no repayment pressure in the short term, so Chinese movies and TV will not worry about funds for nearly a year.

it is somewhat inconceivable that although the Tang Dynasty film and television wantonly borrowed money from foreign countries, resulting in an increase in asset-liability ratio, it still used spare money to buy wealth management products, buying 51 million yuan of financial products in the first half of this year alone.

is it practicing the "high leverage, high debt" development strategy of the richest man?

< strong > layoffs 23% the salaries of key managers have risen by 300% over the same period < / strong >

projects have been reduced, and core artists have begun to drift away, leading to varying degrees of contraction of film and television in the Tang Dynasty, the most obvious manifestation is the number of employees.

according to the 2017 semi-annual report, there are 130 film and television employees in the Tang Dynasty, a decrease of 39 compared with the 2016 annual report of 169, a decrease of about 23%.

whether you are willing to admit it or not, this means that Chinese movies and televisions laid off 23% in the first half of 2017. Among them, the business creation department reduced 30 people at one time, and the announcement explained that it was due to the integration of personnel in the animation department, which would gradually increase in the later stage.

although the reduction of staff is a relatively bad thing, there is a bright side to things on the other hand, at least wages can go up. According to the 2017 semi-annual report, the average monthly salary of film and television in the Tang Dynasty in the first half of 2017 is about 33200 yuan.

according to 2016 data, the average monthly salary of film and television in the Tang Dynasty in 2016 was about 20700 yuan, an increase of more than 50%.

but don't be happy too early, on the one hand, because there are a large number of employees laid off and need to pay more wages, and secondly, the salaries of senior executives are rising too fast, and the superposition of the two causes the average salary of on-the-job employees to be higher on average. the real situation is probably not much higher.

according to the semi-annual report, the compensation paid to key managers rose from 991000 yuan in the first half of 2016 to 4.2233 million yuan in the first half of 2017, an increase of more than 300 percent.

this figure also exceeds the value of 3.9324 million yuan for the whole of 2016, which means that the salaries of key managers in the first half of the year are higher than those in 2016. Without major changes in the number of key managers, are wages rising so fast because they were too low in the previous period and now they have risen to normal levels, or are they too high now?

Edit: mary