Entertainment marketing vane, pharmaceutical company Renhe creates new marketing ideas

In this era of follow-up talent shows, people seem to have equated talent shows with entertainment marketing. However, blind follow-up talent shows make today's TV screens seem a bit boring. Coupled with the emergence of a large number of homogeneous programs, it has also indirectly led to vicious competition in TV programs. Regarding the current dilemma of entertainment marketing, famous music critic Jin Zhaojun believes that the crux of the problem lies in the lack of new ideas.

I believe that everyone also has a certain understanding of the entertainment marketing of Renhe Pharmaceutical. Since Renhe's shining new anchor in 2005, Renhe Group has continued to pay attention to and promote entertainment marketing in China with innovative concepts. After the Spring Festival in 2009, magic genius Liu Qian spoke for Shining Eye Drops; and the Qinghuo Capsule advertisements of Zhao Benshan, Xiao Shenyang, etc. have also been deeply rooted in the hearts of the people; since May, Renhe Shining Star Song List has been held jointly with Xiaonei Network, hoping to select college students who love music through the event; and recently, he has teamed up with Yunnan Satellite TV to create a program called "Who is the brightest music scene", which has attracted widespread praise for its absolute real singing and original singing. The real stage welcomes originality and original sounds, which is not only an affirmation of the singer's strength, but also a respect for the audience and fans.

From the theme planning of the event to the atmosphere of the event site to even the choice of endorsement stars, these are inseparable from the innovative spirit and entertainment marketing concept of Renhe, the pharmaceutical company. However, as we all know, the nature of entertainment is to like the new and hate the old, so it is difficult for one form of entertainment to always take the lead. When entertainment factors become part of corporate competitiveness, companies must cultivate an innovative spirit and constantly create new entertainment methods to meet consumers 'changing entertainment needs. The concept of entertainment can even include the convenience of products or services. But no matter what, continuous innovation and taking the lead are crucial for entertainment companies.

In addition, the status of grassroots people in the entertainment society has become increasingly important. There are many talented and capable people among grassroots singers and grassroots famous bloggers. The Renhe Shining Star Song List targets 30 million college students in the school and hopes to give talents who love music and the stage an opportunity to express themselves. In addition to emphasizing original and real singing,"Who is the brightest music scene" also gives many grassroots singers and well-known artists the opportunity to perform on the same stage. Here, they stand on the same starting line and rely entirely on their singing skills and strength to win.

Today, when economic globalization is booming, we not only face competition from foreign companies with high-quality and low-price goods, but more severe is competition from high-quality services filled with entertainment functions. The photo competitions between Kodak and Fuji, the frequent raffle activities of Coca-Cola and Pepsi, and the sports events and cultural performances sponsored by various world brands are all manifestations of using entertainment functions to attract consumers. Therefore, fully understanding the trends and laws of the development of the entertainment economy, attaching great importance to the role of the entertainment economy in the modern economy, and consciously using the development of the entertainment economy as a means to participate in market competition are practical issues that our country's business community must face up to. I hope that Renhe, a pharmaceutical company, will always innovate the concept of entertainment marketing and provide us with more deeply rooted entertainment elements in the days to come.