It is rumored that VANCL has heavily invited celebrities to endorse and will launch brand advertising in the near future

The reporter recently learned from insiders of the online clothing brand VANCL that the previous rumor that VANCL invited first-line stars to do brand endorsements will soon be settled. VANCL will spend tens of millions for this brand endorsement. It is expected that large-scale brand advertising will be fully launched in May and June this year.

It is reported that in the first half of 2009, VANCL decided on the brand strategy of inviting first-line celebrities to do corporate endorsements, collected users 'opinions on brand spokespersons through various channels, and established a special brand endorsement work team to communicate with major celebrity brokerage companies.

The reporter received confirmation from a well-known domestic celebrity agency that a new generation of popular idols under the company has completed a brand endorsement contract with VANCL, and the fashion blockbusters and TVC shooting plans have been basically determined. It is expected that the brand's print advertising and TV commercials will start in April. Shooting, and related public relations activities are being planned.

Subsequently, the reporter contacted the relevant person in charge of Vancl Eslite. The person in charge implicitly recognized that VANCL is indeed inviting brand spokespersons. Regarding the specific spokesperson selection, endorsement fees and advertising plans, the person refused to disclose on the grounds that they were still under discussion.

It can be seen from the rumors circulating in the public that VANCL seems to adopt a dual spokesperson model for men and women. Previously, online clothing direct sales brand PPG used Hong Kong popular idol Yanzu Wu as its spokesperson. Although Wu Yanzu also ranked fourth in the Vancl Eslite survey list this time, it is unlikely that he will endorse VANCL again.

Industry insiders analyze that in the past less than three years of entrepreneurial history, VANCL has developed rapidly at an average annual growth rate of 300 times. Its product sales advertisements have basically occupied the corners of the Internet such as Sina, Sohu, Netease, Tencent, and Fenghuang. It is well known to everyone, but for a clothing brand company, consumers are increasingly demanding VANCL brand awareness and reputation.

Commentators believe that the specific advertising form of VANCL's brand endorsement plan this time is not yet known. However, VANCL may use this to create widespread influence on the Internet and people outside the Internet, and push VANCL's brand building to a new level.