Handing Yuyou joins hands with Japanese entertainment company BIGFACE to establish a joint venture company

on December 19th, Handing Yuyou officially announced its cooperation with BIGFACE, a well-known Japanese game company. According to the plan, Handing Yuyou will set up a joint venture with Japan's BIGFACE Co., Ltd. and Daoji Zhonghua Co., Ltd. in Hong Kong. Handing Beefei Interactive Entertainment Co., Ltd., Handing Yuyou and BIGFACE each own 40% of the shares, making it the largest shareholder of the joint venture company.

original title: Handing Yuyou joined hands with Japanese entertainment enterprises to build IP commercial moat

on December 19th, Handing Yuyou officially announced its cooperation with BIGFACE, a well-known Japanese game company.

according to the plan, Handing Yuyou will set up a joint venture with Japan's BIGFACE Co., Ltd. and Daoji Zhonghua Co., Ltd. in Hong Kong. Handing Bigfis Interactive Entertainment Co., Ltd., Handing Yuyou and BIGFACE each own 40% of the shares, ranking as the largest shareholder of the joint venture company. Handing Yuyou also contributed 9.09% of the equity of BIGFACE Co., Ltd.

< strong > set up a joint venture < / strong >

BIGFACE, founded in 2007, is a comprehensive entertainment enterprise with a series of popular animation IP (intellectual property rights), such as "Monster Watch", "attacking Giant", "School of Giants", "Bread Superman", "Lightning 11 people", etc., which provides the possibility for cooperation with Han Yuyou in the future and for the development of related markets such as games and cartoons.

it is understood that since its release on January 8, 2014, "monster watches" has become popular in Japan in only one year, opening a number of direct sales and franchise stores in Japan and South Korea, and selling a series of surrounding derivative products one after another. the development of related products has exceeded 5000, and the sales for the whole year of 2015 alone exceeded 180 billion yen. In 2015, Monster Watch partnered with AKB48, a Japanese group of beautiful girls, to create a live-action endorsement.

the Monster Watch series of cartoons have been produced for more than 100 episodes, three films have been released, and the fourth one is in the process of intensive preparation. In addition, the doll costume show with its protagonist as the theme has held 5000 public performances in a year, with a total of 1 million fans participating.

at present, Handing Yuyou has reached an agreement with BIGFACE that the joint venture established in Hong Kong will have the exclusive right to use all BIGFACE IP in Asia (except Japan and South Korea). Next, Handing Yuyou plans to introduce a series of BIGFACE operations in Japan to China to create pan-entertainment products suitable for consumers in the Chinese market.

< strong > integrate IP to create a commercial moat < / strong >

in recent years, as a tuyere of the content industry, IP has already entered a white-hot competition. From film and television to the adaptation of games, and then to the surrounding product development, IP is more and more sought after by the capital market.

for Handing Yuyou, who is transforming into a pan-entertainment industry group, its founder Wang Qicheng said: "the integration of strong IP will be a very important moat for the company's development."

it is understood that the core of Handing Yuyou ecosystem is experiential commerce. Handing Yuyou's current strategy is to adopt a two-pronged approach to consolidate the industrial foundation from two dimensions. One is the high-quality scene entrance, that is, the carrier, including Handing Yuyou's acquired and self-built studios and sports stadiums, as well as Handing U Music City, which integrates cinema chain, theme park, sports fitness, boutique catering, art training and other modules.

another dimension is the integration of strong IP. To this end, Handing Yuyou acquired a 3.69% stake in Hairun Film and Television in 2016 with 103 million yuan, integrated high-quality resources in the film and television section, acquired the game company Shanghai Lingyu at a price of 1.3 billion yuan, and increased funding for training brands such as "National Singers".

in this cooperation, Handing Yuyou acquired the shares of BIGFACE and the priority of subsequent business cooperation with BIGFACE, which contributed to the internationalization of the Handing Yuyou brand. The company introduced BIGFACE's Japanese animation, games and a series of related businesses into China, and created pan-entertainment products suitable for Chinese consumers in the Chinese market, which has also been put on the agenda.

Edit: yvette