Yichen Animation received millions of yuan in angel round financing to create 3D original IP

Weichen Animation completed a multimillion-yuan seed round financing in July 2016. the investor is Wuhan 02:10 Culture Communication Co., Ltd., which received millions of yuan angel round financing from Leyou Capital in April this year.

original title: 36 Krypton launch | Deep ploughing 3D Animation + Modern Super Science Fiction, Weichen Animation gets millions of RMB Angel Wheel financing

the two-dimensional animation financing boom continues to ferment. Following the financing of < strong > Ruosen numbers, Dream painting Animation and Baiyan Picture < / strong >, the reporter learned that Another animation production company, < strong > Weichen Animation < / strong >, received millions of yuan in angel round financing in April this year.

Guangzhou Weichen Animation Culture Co., Ltd. is a 3D original animation production company, established in July 2016. The company's main business is divided into two parts: 3D original IP animation and undertake the outsourcing business of the game company. Currently, the company's core business is focused on the production of the first 3D original IP Elegy of the extraordinary World, a 15-episode doomsday animated series about walkers (zombies), which is expected to be launched in Tencent Video in January. The outsourcing business cooperates with Jinshan Software Company Xishanju to contract the post-production of the game.

Wang Hao, CEO of Chen animation, said that at present, 3D national cartoons are not in the minority, but the head cartoons are still mainly based on ancient costume themes, such as popular cartoon series, Qin Dynasty Mingyue and juvenile Jin Yiwei, etc., lack of well-produced modern theme cartoons. Li Chen animation is aimed at modern fantasy themes, determined to do modern themes in the production of well-made 3D technology cartoons.

Weichen Animation said that the theme of walkers (zombies) has lasted for a long time, and the domestic two-dimensional animation "Brother Dead" launched by Tencent has received more than 5 billion hits and has a huge base for watching movies. 3D wreckage films will bring stronger visual impact and viewing experience.

the technical team of the Elegy of the extraordinary World comes from the production team of Supertheological Academy, which has completed four seasons of 3D animation as of May this year. Use nHair, nCloth, Bullet and other tools to make dynamic effects of hair and cloth with rich texture. Through the special effects function of maya and the special effects module of Houdini, various realistic special effects such as fluid, explosion and magic are produced.

the Investment Map of China's Secondary Industry released by several Entertainment factories shows that in 2016, driven by investment from giants in the entertainment industry, about 77 financing events raised a total of 2.45 billion yuan in 2016, compared with only 162 million yuan in 2014, an increase of about 15 times in two years. But the animation industry accounts for only 20% of financing. Due to the narrow cash channel, high production cost and long production cycle, compared with the emerging cartoon industry upstream, the animation industry has fallen into a profit problem, especially the 3D animation which requires higher technology and input cost.

in this regard, Wang Hao said that China's animation industry is still in its early spring, animation works are far from saturated, and the platform lacks well-produced animation. Over the course of a year, the platform has only a few dozen 3D animation resources, while S-level head animation is even less. This is a potential market that has not yet exploded. Well-made means on two levels: the skill should be excellent, and the content of the story should be attractive.

in the aspect of realization, Chen animation is mainly divided into several parts through the authorization of games and live-action dramas, the sale of surrounding products, advertising implantation and the click of the video side. The market volume of "dirge of the extraordinary World" in the first season is expected to be about 10 million.

in addition, there is an insurmountable hurdle in the domestic animation industry-low production capacity. Including Qin Shi Mingyue, painting jianghu series, etc., the head animation production market is about 10 minutes, the production cycle is long and the production capacity is low. The current production process of "dirge of the extraordinary World" is 20-30 minutes a month, and it also faces the problem of insufficient output.

in the short term, we plan to do a good job in the original project, gain a certain amount of fans and attention, refine the cg business to show higher-quality works, cut into the animation industry chain, and cooperate with upstream and downstream and well-known platforms to create a head IP.

the company completed millions of RMB seed round financing in July 2016. the investor is Wuhan 02:10 Culture Communication Co., Ltd., which received millions of RMB angel round financing from Leyou Capital in April this year. It is planned to be used for team building and scale expansion of the company. At present, the company has a team of 30 people.

Edit: jessica