"Slow travel around the world" new upgrade launch conference official announced that Huang Jingyu joined

slow travel all over the world

on July 24, the star deep travel experience slow variety" slow travel all over the world "CO produced by Ashley international, iqiyi, the better life and Weibo Hold a press conference and officially announce the launch of the program. Famous film and television star Huang Jingyu, president Zhang Ping of Yashili International Group, vice president Zhao Libo of marketing, general manager Wen Jieping of financial management center, general manager Luo Cheng of market management center, chief marketing officer Wang Xiangjun of iqiyi, deputy general manager Shi Hui of iqiyi variety purchase center, founder and CEO Ms. Ge Wei of the better life, and co-founder Ke Yang of iqiyi attended the press conference

at the new season of slow travel all over the world variety conference, the newly upgraded content highlights, the first guest and slow travel destination were announced. It is reported that "slow travel around the world" will be broadcast in the third quarter of 2019

Huang Jingyu's strong participation in 2019 is most worth looking forward to a happy start of travel variety.

at the program press conference, the new season of slow travel all over the world was officially launched, and Huang Jingyu made a surprise appearance as the first star guest of the program's official publicity. Facing the upcoming slow travel, Huang Jingyu said, "I am very excited and looking forward to it, and I can't wait to start this trip.". According to the program mode, artists will choose different ways to travel. As for which mysterious guest they will go with, Huang Jingyu "kept it absolutely confidential" on the scene, leaving the audience in suspense. This is also the first variety show of this year, which is highly expected after the popularity of huangjingyu's "ice breaking action"

in 2018, the Weibo version of slow travel all over the world launched a total of five stops, namely, Wang Yuan slow travel Norway, Wang Luodan slow travel New Zealand, dilieba slow travel Seychelles, Wang Kai slow travel Finland, Luo Yunxi slow travel Fiji. With the end of the last stop in early July, the Weibo version officially ended successfully and received extensive attention. The first Norwegian station was launched with more than one million broadcasts in one hour, and the whole network broadcast volume of five slow travel destinations exceeded 500million, and the topic reading volume exceeded 6billion, which attracted extensive discussion and attention both inside and outside the industry. All platforms won multiple industry awards at the same time, which can be described as the "real hot money" of the annual tourism variety. The IP value of "slow travel all over the world" has also risen rapidly. Its "slow travel" concept, which guides stars to experience destination life in depth and helps audiences truly bring travel perception, has won the favor of brand owners and partners

super travel content IP is upgraded again, and a new travel slow variety is about to appear

it is worth mentioning that different from other slow variety modes, in slow travel all over the world, guests will abandon all "human" frameworks, release their most self travel feelings, and convey "slow travel" as a way of travel and the true feelings of all good things

the original intention remains unchanged, and the challenges continue. The new season of slow travel around the world launched in 2019 will be comprehensively upgraded. In addition to retaining the original cooperation platform Weibo, this year also officially announced the landing of iqiyi, a video platform. At the event, Wang Xiangjun, chief marketing officer of iqiyi, and Shi Hui, deputy general manager of iqiyi variety purchase center also attended the event. They jointly expressed iqiyi's recognition of "slow travel around the world" as a platform in the field of content marketing, program production quality and IP value

roaming the world

according to the press conference, there are no restrictions on the recording of the guests this time, and they can choose different ways to travel, so the unexpected collision of mysterious guests also makes everyone more look forward to. In addition, this season's program not only excavates new attractions in the artist lineup, but also conveys a richer spiritual connotation. It puts forward the concept of" curing 'speeding' for the first time, aiming to let the public in "speeding" Slow down in your life and work, feel the different feelings of travel, and pass on the happy sharing experience. In terms of form, breaking through the content mode of 2018, 2019 "slow travel around the world" will be presented in the form of variety, and beyond the cultural landscape, it will measure the significance of travel with a more extreme audio-visual texture and a more delicate human emotion

slow travel around the world has established very deep cooperation with Norwegian tourism authority, Seychelles tourism authority, Finnish tourism authority, etc. in 2018. After the new upgrade, it has also attracted the attention of the tourism industry from China and the world, become a link of international friendship and cultural communication, and also make the program more valuable. It has achieved a win-win situation for broadcasters, stars, producers and sponsors, which is of great significance

Shi Hui, deputy general manager of iqiyi variety purchase center, sent a message to the launch of 2019 "slow travel around the world" program at the press conference. Slow travel around the world "is a tourism circle head variety deeply cooperated by iqiyi Q3 and Mu Guang era, and it is another quality program presented by iqiyi to the majority of netizens in the field of program type" interest in life ". Iqiyi, as a co producer and exclusive broadcasting platform, will give full support to the program. It is also expected that the program will provide real travel guides for people with travel needs and stimulate everyone's expectations and yearning for travel

Ge Wei, the founder and CEO of Mu Guang era, also said at the press conference that "slow travel around the world" The travel lifestyle IP, which focuses on building, carries the attitude expression of all young people towards travel, self and lifestyle. Its content value and commercial value were verified in 2018. This year, Mu Guang era, together with iqiyi and Weibo, jointly launched the new 2019 variety edition, which will create surprising ways of playing in content production, artist lineup, content marketing and cross screen integrated marketing. Slow travel around the world will also establish deeper IP content and cross-border cooperation with more brands and platforms. "

at the press conference, Yashili international, the overall title of slow travel all over the world in 2019, and the three co producers iqiyi, Mu Guang times and Weibo also said that they would continue the advantages of the program and work together to create a new and more popular upgraded version of "FM integrated art". It is reported that 2019 "slow travel around the world" will start in the third quarter, and the next stop is waiting for you