Wang Jianlin's annual meeting talks about Wanda's film and television layout, and every link must be first

Wanda Group is no longer a commercial real estate company, but is gradually transforming into a super enterprise empire with extremely wide business distribution. Wanda Film and Television Holdings only a subdivision business, can derive more strong business. Wanda's huge investment and harvest in the film and television industry is not going to happen, but has already happened, and the magnitude will be larger and larger.

The end of the year and the beginning of the year are fixed times for industry leaders to speak out. Whether it is an open summit forum or an internal annual meeting salon, their words and deeds are worthy of attention-this is one of the most systematic descriptions of the wind direction this year.

On January 17, Wang Jianlin delivered a long speech at the Wanda Annual Meeting. It reviewed Wanda's achievements in 2015 and looked forward to the prospects for 2016.

Wang Jianlin's talk covers a wide range of fields. In order to facilitate everyone's reading, I will first briefly introduce Wanda Group's business layout.

Wanda Group is no longer a commercial real estate company, but is gradually transforming into a super enterprise empire with extremely wide business distribution.

Wanda Film and Television Holdings only a subdivision business, can derive more strong business.

The full text of Wang Jianlin's annual speech is 11445 words long, involving about 1627 words in film and television. If the cultural industry includes pan-film and television, the number of words is about 3000 words, accounting for 26%.

Wanda's huge investment and harvest in the film and television industry is not going to happen, but has already happened, and the magnitude will be larger and larger.

Comparisonbetween Wanda Film and Television Holdings and its peers

in 2015 Wanda Theater's revenue was 8 billion yuan, a year-on-year increase of 49.9%; box office was 6.3 billion yuan, a year-on-year increase of 49.6%.

Wanda Film and Television Media had a box office of 6.15 billion yuan and revenue of 580 million yuan, a year-on-year increase of 36.1%. Both box office and revenue indicators rank first among domestic private enterprises; the box office of "Pancake Man","Get Off, Tumor King" and "The Quest for the Dragon" were 1.16 billion yuan, 510 million yuan and 1.66 billion yuan respectively.

Wuzhou Film Distribution Co., Ltd. issued box office sales of 6.7 billion yuan, accounting for one-quarter of the domestic film market share; its revenue was 1.65 billion yuan; only one year after its establishment, Wuzhou Film Distribution ranked first among private enterprises in box office and revenue.

Wanda Film and Television Holdings 'share of part of its revenue in the cultural industry.

Wanda Film and Television Holdings' M & A strategy

acquires high-quality assets. As of December 30, 2015, Wanda Group's total overseas investment exceeded US$15 billion, including US$10 billion invested in the United States-AMC Theater and Legendary Pictures are Wanda's two major acquisition targets.

Mergers and acquisitions produce synergistic effects. Wang Jianlin said that Wanda is the only company in the world that has a full industrial chain of production, distribution, screening and network.

Prospects for mergers and acquisitions. Legendary Pictures and Cultural Group have reached guaranteed five-year operating targets, and Australian theaters will be profitable this year.

Wanda Film and Television Holdings 'management strategy

Internal competition for film and television production project development. Project development is not a unilateral decision by film and television production, but a joint vote by production, distribution, theater, etc. Wang Jianlin believes that this is Hollywood's film production model and has proven to be advanced.

2016 Target Digital

Wanda Cultural Group set a goal when it was established in 2012 to reach revenue of 40 billion yuan in 2016 and revenue of 80 billion yuan in 2020. Last year, revenue exceeded 50 billion yuan. This year, Wanda adjusted its 2020 Cultural Group target to revenue of 150 billion yuan and net profit of 12 billion yuan.

Wanda Culture Group's 2016 revenue target is 66.64 billion yuan, a year-on-year increase of 30%.

The revenue of AMC and Wanda cinemas will grow steadily, and the revenue of Wanda cinemas will reach XXX billion yuan-the specific figure is unknown.

Legendary Pictures plans to have revenue of 4.02 billion yuan; Wanda Film and Television Media plans to have revenue of 1 billion yuan, a year-on-year increase of 71%.

Wuzhou Film Distribution plans to box office 9 billion yuan and revenue 1.76 billion yuan, a year-on-year increase of 10.6%.

Strategy

continues to buy. In 2016, Wanda will complete 3 large-scale international mergers and acquisitions and 2 domestic mergers and acquisitions (excluding theaters). In addition, Wanda Theater will increase mergers and acquisitions of domestic theaters.

Target assessment focuses on net profit. In the future, Wanda will not judge heroes based on income, but must judge heroes based on net profit and market value. Whoever creates high net profit and has a large market value will promote and give a position to whoever.

All in all, Wanda's overall strategy in the film and television industry is to open up the entire industry chain of film and television production, distribution and theater lines, and strive to win the first place in every chain link.

In order to achieve this goal, the main strategy adopted by Wanda is to rely on the advantages of Wanda Group's multi-business and strong connections, integrate online and offline resources, and spend large sums of money to continuously acquire advantageous international and domestic companies, thereby rapidly increasing its size.

In the sports industry, children's industry and tourism industry, Wanda's ideas and strategies are also roughly the same. Wang Jianlin strives to gradually tear off the label of commercial real estate and realize the transformation of giant elephants through its layout in several major industries such as culture and finance.

Wen| Box Office Experts on Weixin Official Accounts (boxpro)

Editor: vian