Gong Yu, founder and CEO of iQiyi: The entertainment industry will continue to explode in technological and economic opportunities

Gong Yu believes that China's entertainment industry has encountered a good opportunity and can continue to explode in the future.

On the morning of December 4, the 4th World Internet Conference "Internet Communication and Social Responsibility" Forum was held in Wuzhen. Ma Yun, Chairman of Alibaba Group Board of Directors, Bob Carr, former Foreign Minister of Australia and President of Australia-China Relations Institute of Sydney University of Science and Technology, Ni Guangnan, academician of China Academy of Engineering, Hu Zhengrong, President of China Communication University, Gong Yu, founder and CEO of iQiyi, attended and delivered speeches. Gong Yu believes that the industrial revolution has greatly improved social production efficiency, the time saved by people is being consumed in healthier ways, and in the economic field, China's per capita GDP level is also growing rapidly. Judging from the history of technological development and economic development, China's entertainment industry has encountered a good opportunity and can continue to explode in the future.

Technology and economy have both boosted the entertainment industry to usher in a new era of continuous explosion

."In 2016, China's entertainment consumption accounted for 3.4% of per capita income, while entertainment consumption in the United States accounted for about 5% of household income last year; In terms of GDP, in the entertainment industry, China's GDP accounted for 4.1%, and the figure in the United States was 6.5%. Obviously, there is still some gap between China and the United States, regardless of entertainment industry consumption or GDP." Gong Yu said, looking back at the history of U.S. economic development, when the per capita GDP reached US$8500 in 1976, entertainment consumption experienced an obvious rapid growth. Between 1976 and 1980, the U.S. entertainment industry grew at a rate of 12.4%, faster than in the previous decade. "China's per capita GDP is at this stage. From the perspective of the history of technological development and economic development, we have really encountered a good opportunity. China's entertainment industry can continue to explode for many years in the future.

Technological innovation empowers the entertainment industry to welcome new development opportunities

In addition to economic development opportunities, Gong Yu also believes that technological innovation is also an indispensable boost to the development of the entertainment industry. From the industrial revolution to the information revolution that carried the development and popularization of computers, the entertainment field has more choices in terms of production methods and communication channels. Nowadays, with the development of the Internet, AI (Artificial Intelligence), a product of the development of the Internet, in the entertainment industry, especially in industries with video as the main carrier, it has truly changed the way content is produced, distributed, and monetized.

At present, AI (Artificial Intelligence) has become iQiyi's infrastructure in content production, insight into user needs and content distribution. Gong Yu gave an example. In terms of film and television creation, it used to be that casting directors could only rely on personal experience to explore actors. Now iQiyi can use AI technology to analyze scripts and character characteristics, and then select the actor database to match the characters with the highest degree of matching. Actors. Another example is intelligent distribution. In the Internet era, users need to retrieve the content they need to browse by themselves, while AI can turn passive into active, and proactively push content that users may be interested in by analyzing users 'behaviors and preferences. In the field of advertising, scene recognition in AI technology can also be used to improve the user experience."We have tried to rely on artificial intelligence to identify eating scenes in film and television dramas, and then put takeout advertisements on the screen through a suitable icon. It works very well."

AI must conform to human values and shoulder the new responsibility of providing excellent online literary and artistic works

. For iQiyi, in addition to constantly creating more "online works that conform to mainstream values to meet the people's growing needs for a better life", technology also It also carries warmth, responsibility and responsibility. Gong Yu believes that for the entertainment industry, excellent online literary and artistic works that are in line with mainstream values should be used to meet the needs of the people. Although artificial intelligence can create and distribute content he likes for everyone, the algorithms for machine learning are written by humans. Machine learning is also trained by humans, and the values it possesses are also delivered to it. Human values are based on legal and moral constraints

Editor: Mary