Capital activates the film and television industry, and developing excellent works is the last word.

" Wonder woman "

movies, from encouraging young people to being denounced as rubbish, there is not only a conscious difference, but also a calm analysis of the role of capital in it. Is Feng Xiaogang's "anger" reasonable? when can we make the film look good while carrying more cultural values shared by human beings?

in fact, compared with the great advances of the past few years, it is time to rethink the ways in which capital has entered the film and television industry. Including 3.5 billion yuan in service fees for e-commerce platforms, Chinese films grossed 49.283 billion yuan in 2016, an increase of 11.83 percent over 2015. But over the past decade, the box office has grown by an average of more than 30% a year. More than halfway through 2017, the country's cumulative box office totaled 25.5 billion yuan, a figure that is insignificant.

but in 2016, when the box office is not growing rapidly, capital is extremely active. The Chinese film and the upper film of the "National team" rang the bell one after another. Although not yet successful, Wanda and Leeco are also preparing to inject their own film and television production units into listed companies.

there are also a lot of capital problems in 2016. In early 2016, the black hole of "Ip Man 3" capital operation was exposed, and the Kuailu Group collapsed, shaking both inside and outside the industry. In 2016, the star securitization bubble significantly accelerated. A number of listed companies, including Wanjia Culture, have been reorganized and celebrities injected into listed companies by the stock exchange. The Shenzhen Stock Exchange even made the second revision to the "guidelines on Information Disclosure of the gem Industry No. 1-listed companies engaged in Radio, Film and Television Business". In view of the difference between the high box office revenue and the company's actual identifiable operating income, the specific cooperation between listed companies and performers, as well as star securitization and other issues to make further clear information disclosure requirements.

Capital not only brings money, but also disturbs the inherent law of the cultural market. Under the influence of capital, a number of" IP dramas "emerge as the times require, and it has become the norm in the industry to rely on the fan flow of one IP and several stars to support the box office. Feng Xiaogang's "anger" is not entirely unreasonable. The law of capital operation leads it to pursue faster and higher profits, and the return requirements for short-term benefits are very high, which is very consistent with the cycle of the film and television industry. Several years of investment can produce several times or even more than ten times the return. Such a profit curve is very noteworthy.

therefore, when we say that there is no more 84 version of A Dream of Red Mansions, and we can no longer see Shanghai Film Studio's "wreaking havoc in Heaven", what we are saying is that there can be no classic works without long-term development vision. Now it is time for the "national team" to enter the arena, and industrial funds with a national background are needed to ask the way, so as to provide a better possibility for the combination of capital and film and television. this is the focus that needs to be paid attention to in the future. to give excellent works a reasonable living space, there should also be a reasonable evaluation mechanism for excellent works.

Edit: mary