Enlight Media signed a VR cooperation agreement with Hubei Radio and Television Wang Changtian: VR film feature films will rise within three years

On April 27, Light Media signed a strategic cooperation framework agreement with Hubei Radio and Television and Danghong Technology. The three parties will cooperate in VR field, and announced that VR programs will be launched first in Hubei Radio and Television Network.

On April 27, Enlight Media signed a strategic cooperation framework agreement with Hubei Province Radio and Television Information Network Co., Ltd.(hereinafter referred to as "Hubei Radio and Television") and Hangzhou Danghong Technology Co., Ltd.(hereinafter referred to as "Danghong Technology") at the Beijing Enlight Media headquarters. The three parties will cooperate in the field of VR (Virtual Reality) and announced that they will first launch VR programs on Hubei Radio and Television Network. Regarding entering the hot VR industry, Wang Changtian, president of Enlight Media, revealed that Enlight will develop Short Video and online celebrity live VR content in the early stage. He expects that VR movie feature films will appear in the industry within three years.

At the signing ceremony,

Light teamed up with Hubei Radio and Television to deeply explore the VR industry and target the Internet celebrity live broadcast market

. On the same day, Hubei Radio and Television, Light Media and Danghong Technology officially signed an agreement and announced the launch of the country's first "Radio and Television VR Program". Users will be able to watch VR programs through the cable network. According to reports, the three parties will make full use of their respective advantages in media coverage, membership services, communication channels, etc. to cooperate on multiple aspects such as VR program content, transmission technology, and VR experience equipment.

The three parties to the agreement also plan to establish a "Radio and Television VR Industry Alliance" and a "Joint Laboratory" to cultivate radio and television VR talents and carry out technical research, and take the lead in forming an industrial chain of "Radio and Television VR content + Radio and Television VR technology + Radio and Television VR services" in the country to promote The rapid formation of the radio and television VR industry ecological chain has explored new models for the development of the national radio and television network market, thereby achieving mutual benefit and win-win results for all parties.

Regarding the hot concept of VR, Wang Changtian said frankly that VR requires the exploration of the entire industry from concept to actual operation. The cooperation with Hubei Radio and Television is an attempt made by Light. It is understood that Enlight Media will focus on the VR industry chain. It will use its wholly-owned video website, First View Online Theater, as a platform, and combine the leading technological advantages of Danghong, Qiwei, and Jirui to create a complete VR ecosystem. chain. Wang Changtian revealed that in Rays VR strategy, it already has a rich foundation for video content production, from VR content filming and splicing to AR virtual object rendering and superposition. These content can be used through Danghong Technology's coding, transcoding and playback technology invested by Rays. Provide support for the large-scale roll-out of VR in radio and television, forming the most complete end-to-end chain.

Today, the lack of content has become a bottleneck restricting the development of the VR industry. In terms of the development of VR content, Wang Changtian said that in addition to Light's movies, TV series, cartoons, music, and activities, Light will also mobilize 50 content companies it invests in to participate in the production of VR content. In addition, Wang Changtian also revealed that Qiwei Technology's VR shooting solution has received many orders. Light hopes to provide the buyer with continuous improvement, software upgrades, shooting training guidance and other services in exchange for some of the buyer's content or these content. The right to share. He said that these orders include both professional film filming and personal Internet celebrity live broadcasts. Wang Changtian believes that a considerable number of Internet celebrity live broadcasts are a very good source of VR content production.

Wang Changtian cited personal VR live broadcast as an example,"For example, the shooting solution is in charge of seven-dimensional, storage and distribution is provided by Danghong, and the broadcast window is provided by Hubei Radio and Television, which will generate a large amount of content." In his view, high-end VR content still needs some time to ferment in the market, but user-generated content with relatively low standards will develop first.

The sequel to "The Return of the Great Sage" or the promotion of VR clips Wang Changtian: In addition to live broadcasts, the rise of VR movies in three years

, Short Video are also the focus of Light's early attempts in the VR field. Wang Changtian said that Light will launch a large number of VR versions of movie paragraphs and trailers. For example, in the movie "Ghost Blows Out the Lantern", there will be a nearly ten-minute paragraph shot in VR, which will combine fantasy, thriller, action and wonders and other elements. In addition, some animated films will also use VR technology. Wang Changtian revealed that the sequel to "Journey to the West: The Return of the Great Sage","The Great Sage Raises in Heaven", and another science fiction suspense animation "Deep Sea" directed by Tian Xiaopeng, are considering using VR to make one of them.

Previously, directors such as Zhang Yimou and Gao Qunshu announced that they would shoot VR films. When talking about using VR to shoot feature films, Wang Changtian said frankly that there are indeed no conditions to make VR feature films at present. In addition to the problems of writing and shooting, there are also various difficulties in user experience, and the technology is not mature enough. However, Wang Changtian expects that VR movie features will appear within three years."I think in three years at most, the shooting, production and viewing experience of VR movies may enter a new stage. At that time, there may be a large number of professional productions."

At the same time, Wang Changtian also has a quite rational attitude towards VR. He believes that many standards in the emerging VR industry need to be formulated urgently, and cooperation methods and business models in the industry also need to be explored. Wang Changtian said,"Exploration may succeed or fail, but if you don't do it, you will have no chance to enter this market. I certainly hope it will succeed, but even if lessons are learned, it will also help us and China's VR development.

Hubei Radio and Television fully implements the VR "cloud, management, and end" strategy and strengthens the layout of the entire industry chain.

In this cooperation, Hubei Radio and Television is based on the characteristics of large bandwidth, low latency, and high stability of the radio and television network, giving full play to the advantages of user resources and operations. For the distribution of VR program content, it provides the most stable and reliable distribution channel with the widest audience, and the most flexible operating methods.

As the largest multimedia video content provider and operator in China, Enlight Media will provide and operate more rich and exciting entertainment content and VR programs in future cooperation, and provide reliable guarantee for this cooperation with its strong content production and operation capabilities.

Danghong Technology teamed up with Enlight Media's First View Network, 7D Technology, and Gerui Technology to jointly build an Enlight VR ecosystem, including First View area content, VR-related hardware, VR video collection, panoramic rendering, AR augmented reality, and high-quality Unique patented VR coding and complete online and offline broadcasting solutions, supplemented by the world's leading intelligent video processing service Media Processing Service technology and full-terminal VR/AR players, to create the best VR experience for users.

Wang Qiyang, chairman of Hubei Radio and Television, said that the key to the current development of VR lies in changing from a "fiery" conceptual design to a "fiery" implementation plan. As far as the video field is concerned, VR seems to be inherently tailor-made for the radio and television network. Radio and television networks have many advantages such as strong credibility, large bandwidth, low latency, low packet drop rate, more fixed users, and better operating services. They are just the best choice for VR video and applications to enter the network, enter the home and land. Focusing on improving user experience and meeting user consumption needs, Hubei Radio and Television will work together with strategic partners such as Enlight Media and Danghong Technology to base itself on Hubei and face the whole country, based on Radio and Television Network and face the Internet, and comprehensively implement the VR "cloud, management and end" strategy. In the production and distribution of VR program content, the construction and operation of VR system platforms, the research and development and promotion of VR terminal products, as well as VR makers, talent training, and technical services, we will accelerate the implementation and strengthen the project layout of the entire industry chain. Efforts will be made to create a compliant VR video ecosystem with "famous, famous and new specialties" and improve the people's cultural consumption level.

Editor: vian