"Wolf Warrior 2" completely defeated "Sansheng III", widening the distance between Beijing culture and light media

During this summer's summer vacation, the "IP+ star" effect has weakened, and good story content is increasingly recognized by the general audience.

The highly anticipated release of "Three Life III Ten Miles Peach Blossom" was defeated by "Wolf Warrior 2", which directly affected the stock price performance of listed companies in the secondary market. At the close of the 4th, Beijing Culture continued its fierce momentum in the previous period, continuing to increase by 10.03% at the daily limit; Enlight Media reported a decline of 5.62%.

Since July 27, Beijing Culture, one of the issuers of "Wolf Warrior 2", has increased by 53% during the period, and Jetsen's shares, whose subsidiary is one of the co-producers, have increased by nearly 10%. In addition, Huace Film and Television, Light Media, Zhongnan Culture, Great Wall Animation, New Culture and other stocks have also increased by more than 5% during the period.

According to box office statistics from the Yien Film Think Tank, the box office revenue of "Three Life III Ten Miles Peach Blossom" totaled 166 million yuan on the first day, far exceeding the box office of "Wolf Warrior 2" on the first day of release of 102 million yuan. However, the box office of "Three Lives of Peach Blossom" on its first day of release lost to "Wolf Warrior 2", which was 220 million yuan on its eighth day of release. According to public information,"Three Lives of Ten Miles Peach Blossom" is produced by Alibaba Pictures and Ruyi Pictures, and produced by Alibaba Pictures, Ruyi Pictures and Beijing Enlight Pictures.

However, in the secondary market on the 4th, as of the close, Beijing Culture continued its fierce momentum in the previous period and continued to rise to the daily limit; Enlight Media reported a decline of 5.62%.

Judging from today's box office,"Wolf Warrior 2" directed by Wu Jing continues to make great progress. As of 11:00 on August 5, the box office of "Wolf Warrior 2" on the 9th day of its release has reached 260 million yuan; while "Three Lives of Ten Miles Peach Blossom" is unable to overturn the sky, and the box office only reached 100 million yuan. Compared with the first day of box office, the box office momentum seems very weak. Even with popular actors such as Yang Yang and Liu Yifei and popular IP,"Sansheng III" cannot stop "Wolf Warrior 2" from taking first place in the China movie rankings. Currently, the box office of "Wolf Warrior 2" has reached 2.324 billion yuan.

As we all know,"Ten Miles Peach Blossom in the Third Life" is a big IP. The previous TV series version of "Ten Miles Peach Blossom in the Third Life" starring Yang Mi and Zhao Youting was a great success. This time, the movie version starred Liu Yifei and Yang Yang. In terms of the choice of actors and roles, the choice of starring roles in the movie version received many favorable reviews from the beginning.

The fairy looks and temperament of Liu Yifei and Yang Yang are very consistent with the original work. Many fans also have high expectations for this movie version. The pre-sale box office has exceeded 70 million yuan. This shows its popularity. Light Media has invested 800 million yuan to ensure a guaranteed guarantee and is full of confidence in it.

Some people stood up and opposed the claim that the box office of "Wolf Warrior 2" exceeded that of "Wolf Warrior 2". Some analysts said that the first day of release of "Wolf Warrior 2" started at 20:00 p.m., with a short calculation time, and there were fewer screenings at that time. Therefore, it is not possible to simply compare.

"Three Lives and Ten Miles Peach Blossom" starred Liu Yifei and Yang Yang. Their popularity is relatively high. Coupled with the strong publicity of this movie before, the box office may not necessarily have a lot of water. However, the film has fan familiarity with movies, and word of mouth will directly affect the box office stamina. It is hard to say whether the box office of the film will continue to grow in the past few days. People who have seen the movie are very disappointed, and the box office of this movie is likely to collapse.

Let's first look at the Douban score. The score of 4.2 ranks lowest among the blockbusters that have exceeded 100 million in recent years. Some netizens commented that "Happy Comedian" is worse, but is that a movie?

Looking at the feedback from major platforms, the slots for costumes, acting skills, and special effects are full. This film is not without highlights. Yang Yang Ramen in the film is considered to be the best clip of the movie. Some viewers suggested changing the name to "Sansheng III Shili Ramen".

Many viewers shouted that the entire movie was embarrassing. However, the most embarrassing thing was not the movie itself, but the 800 million yuan guarantee behind Light Media.

Because this guaranteed agreement was not voluntarily disclosed by Enlight Media, but was accidentally "exposed" in a reply document to Taiji. What is even more embarrassing is that Enlight Pictures has always been an opponent of strong guaranteed issuance. Wang Changtian has repeatedly emphasized on many public occasions that guaranteed issuance will not become the mainstream of the market. However, Light still participated in the guarantee of "Three Lives of Ten Miles Peach Blossom".

Specifically, this year, Taiji's proposed acquisition of Shanghai Shangshi Film Co., Ltd. was subsequently inquired by regulatory authorities. Later, in a reply announcement from Taiji shares, it was disclosed that Runjin Culture would receive income from investing in the film "Three Life III Ten Miles Peach Blossom" in 2017.

According to the issuance guarantee agreement signed with Enlight Media, Runjin Culture will receive no less than 30 million yuan in investment income and distribution income dividends. Based on this ratio, the box office revenue earned by the producer should be 250 million yuan. According to the one-third split rule, the box office profit and loss point of the entire movie should be 750 million yuan. Including the distribution agency fee of Light and Light's expenses. Publicity fee, the actual guaranteed amount should be fixed at around 800 million yuan.

In recent years,"guaranteed releases" have frequently appeared in the domestic film market. Not only is it because of the rapid development of the film industry in previous years that "guaranteed release" has become the standard for popular films, but in 2016, many films with high guaranteed release failed in the market. For example, the guaranteed issuance of "Jedi Escape","Tomb Robbing Notes", and "Legend of the Gods" is 1 billion yuan, the guaranteed guarantee of "To Youth 2" is 320 million yuan, and the guaranteed guarantee of "There are Qiao Mu in Summer and Elegance Hope to Paradise" is 400 million yuan. Among them, except "To Youth 2" and "Tomb Robbing Notes", all other guaranteed releases failed.

Entering 2017, major companies are no longer as high-profile as last year for "guaranteed issuance". In addition to the release of "Wolf Warrior 2", which was announced last year, the newly released "Three Lives of Ten Miles Peach Blossom" is one of the few films this year with a guaranteed release of 800 million yuan.

It is worth noting that during this summer vacation, the "IP+ star" effect has weakened, and good story content is increasingly recognized by the general audience. For example, the ancient martial arts movie "Embroidery Spring Knife 2: Shura Battlefield", which has a total box office of 263 million yuan, in addition to the actress Yang Mi, there are also powerful actors such as Zhang Zhen, Zhang Yi, and Lei Jiayin. Compared with the box office of its predecessor "Embroidery Spring Knife", which cost more than 90 million yuan,"Embroidery Spring Knife 2" has been upgraded in terms of story content and scene props. The film has been rumored to have a guaranteed minimum of 397 million yuan. However, for now, the film has only reached a guaranteed box office of 65%, and ended in failure.

Editor: Mary