Super blockbusters account for 80% of the films, and other films can only take advantage of them

After "Transformers 5" was released, Douban scored only 4.8, reaching more than 60% or even 80%. This has become a default scheduling rule. For other films, they can only be scheduled one time, and almost all of them are awkward periods in the morning and late at night.

. In recent years, problems such as unfair scheduling and lack of good screenings for high-quality films have always been a recurring phenomenon in the entire film market.

"The small number of screenings for 'The Intruder', the marginal number of screenings, and the severity of the reality are beyond our imagination." In 2015, when "Intruder" was released, director Wang Xiaoshuai issued an open letter hoping to increase the film layout. "Interlopers" Douban score 7.6 points, proving that the audience is also recognized for its quality.

"I watched Heart Labyrinth. It was very good, but there were too few screenings. I wanted to recommend it to my friends, but there were no suitable screenings to watch." Fans are sorry. "Heart Maze" has a Douban score of 8.6 points, making it the highest-rated domestic cinema film in the past six years (as of May 2017).

"On the grassland, the living space of wolves is occupied by humans. In theaters, the survival of "Return to the Wolf Pack" is also in jeopardy."Change 5" with a Douban score of only 4.8 runs rampant in China's film market, while "Return to the Wolf Pack" with a score of 8.0 has about 1%. A large number of viewers who want to watch the film have no film to watch. Please give the wolf pack the living space and dignity they deserve!" The director of "Return to the Wolf Pack" also made this appeal...

Disputes about unfair filming have occurred in many films, but at the same time, many films have created miracles with high reputation, such as "Return of the Great Sage","Charlotte Worry","Wrestling! Dad "...

So, under the controversy, should major theaters arrange high-quality films for niche films? What is the survival path for these films?

Fan cry: Audiences should be given more choices

. This is not a phenomenon unique to "Transformers 5" when it was released. In fact, once a super blockbuster is released, the phenomenon of scheduling more than 60% or even 80% is not a special case. This has become a default scheduling rule. For other films, they can only be scheduled one time, and almost all of them are awkward periods in the morning and late at night.

This has led to many films with good reputation being squeezed out of living space by blockbusters.

Judging from the recent schedule, there are also films released such as "Gang Rinpoqi","Return to the Wolf Pack","Forgive Him 77 Times","Jungun","Loyalty and Love Without Words", and "Inner Gravity". Among these films, in addition to "Jungun", the Douban score of 6.8 is slightly inferior, and other films are above 7 points. In contrast,"Transformers 5" has a Douban score of only 4.8 points, but the market release on June 28 was as high as 58.6%. Some movie fans have suggested that the people have the right to see good movies. In the distribution and screening process, cinemas, as public goods, have the responsibility to promote and promote our good movies. The public should have more choices, and this requires cinemas to further optimize in arranging films.

Senior film critic "Tao Tao Lin" recently lamented in her article: "Let's not talk about the quality of" Change 5 ", even if it is a particularly good quality movie, when its total schedule exceeds half of the overall schedule, or even more than 60%, 70% or 70%, it is also particularly unreasonable or unhealthy. You should always give the audience more choices. You can only schedule one show from morning to night, which saves trouble for you, but for others, isn't it just a direct kick?"

Theater people: If we don't support it, no one will vote for this kind of movie.

From the perspective of fans, we seem to have been deceived for too long by those movies that emphasize pictures rather than plots and truck companies rather than content. So when "Return to the Wolf Pack" and "Gang Rinpoqi" appeared, we sincerely called for more space for good movies.

However, from the perspective of theaters, it seems understandable to ensure attendance and theater profits so that the theater system can operate reasonably. However, we can also see that when faced with good movies, some conscientious filmmakers still call for support for good movies even if there is no trace of interest.

He Wenjin, general manager of Beijing New Film Alliance Pictures, did not participate in the production and investment of "Gang Renbo Qi". He was only moved by this film. In an interview with every film and television, he said: "I am not saying that I support a certain film, but I want to appeal to our film practitioners, whether it is distribution, theater terminal, or production, as long as we make a good film with excellent content, we must support it together. I also know that movies have commercial rules, so theaters also have various operating pressures, and there is no reason for having too many commercial films. But it would be a pity if there were some high-quality movies that the audience didn't have a chance to see."

"If the box office of directors who make such a movie is too low, no one will invest in it in the future, and they may not have the opportunity to make a movie. Moreover, the film market is now diverse, and audiences also have demand for such films without stars but with good content. If cinemas only show commercial films, it will be unfair to the audience." He Wenjin said.

Teng Jun, a senior film distributor, believes that movies are still commercial and should be handled in accordance with market rules. Art films and niche films do have their own markets, but no matter the market and attention, most people still like commercial films. The movie scheduling of theater managers is not fixed and is dynamically adjusted every day. If the movie attendance rate is high, the theater manager will naturally increase the movie scheduling; if the attendance rate is low, the movie scheduling will be reduced. Different films have different distribution strategies, and niche films have different distribution strategies. We should not too demonize the tilt of cinema layout, but should consider it more from our own perspective.

In fact, the gradual promotion of split distribution will also bring space to these films. In October last year, the National Art Film Screening Alliance was officially established. Alliance members such as Wanda Film, Poly Wanhe Cinema, China Film Cinema, and Lumiere Pictures took out a total of 100 cinemas the first batch of participating cinemas to show art films.

But more importantly, we need to increase the number of good films. He Wenjin said: "Currently, there are less than ten good artistic films in my country every year, and the quantity is far from enough. How to obtain the quantity is to hope that every film will be supported. When investors find that making such films does not necessarily lose money, only then will there be more investors, directors, and investment teams willing to do it."

Editor: Mary