Be happy, bear haunts! The 10th Anniversary of IP Bear infestation

On June 1 this year, the national animation IP Bear haunted released a video commemorating its 10th anniversary, officially launching the brand slogan "be happy, bear haunting" and creating a series of hot events throughout life, such as travel, food, makeup and entertainment, hoping to pass on more "happiness" to fans around the world. So far, Bear haunts has successfully released 11 animated dramas and 9 cinema films, with a total box office of more than 5.7 billion in mainland China, ranking first in domestic animated family carnival films. Around the world, Xiong's animation works have been shown in theaters and streaming media platforms in more than 130 countries and regions, and continue to set new box office records for domestic animation released overseas. From China to the world, Xiong advocates the positive energy values of "nature, environmental protection, health and happiness", conveys the confidence of Chinese animation culture, and is loved and recognized by the global audience.

• Ten years of happiness and love * audiences around the world love "Chinese Bear"**

The 10th anniversary video released by Bear haunts reviews the warm story of Xiong Da, Xiong er, and bald head Qiang meeting in Gouxiong Ridge, constantly making new friends, starting new adventures, and growing up together. From the battle of wits in the first generation of "Bear haunted" to "Bear infested New year", one person and two bears join hands to guard the forest homeland, and then later, the story of bear infestation crosses time and space, breaking through the boundary: from parallel time and space, primitive times to micro-world, space and space. In the video, with the appearance of a number of classic characters, such as Doodle, Tuanzi, Abramovich, Naya, Zhao Lin, Tian Caiwei and so on, the classic scenes in the works infested by bears over the years continue to flash, and the warm-blooded and touching atmosphere also reaches the climax in Bear II's cry of "Don't bully my friends." many viewers left messages. "tearful eyes", "too touched", "my childhood has grown up", "it turns out that bears have been with us for ten years".

Over the past ten years, the work of "Bear haunts" has always persisted in being upright and innovative and keeping pace with the times. The positive energy themes such as happiness, courage, guardianship and growth conveyed by bears have infected generations of audiences and won high praise. According to incomplete statistics, the series of "Bear haunts" is popular in more than 300 domestic television stations and platforms, with 350 billion network hits, ranking first in China's animation index; nine cinema films have a total box office of more than 5.7 billion yuan, with a total number of moviegoers exceeding 140 million. In 2023, the film "Bear haunted me" grossed nearly 1.5 billion yuan at the box office. "Bear haunting" has won many authoritative awards, such as the excellent Animation Award of the propaganda Department of the Communist Party of China Central Committee, the Best Fine Arts Film Award of the Chinese Film Golden Rooster Award, and the Best Animated Film Award of the Chinese Culture and Arts Government Award.

Over the past ten years, Bear haunted has gained a foothold in China, reached out to the world, and conveyed happiness and love to the global audience. At present, Bear haunts has been distributed to more than 130 countries and regions around the world, including the United States, Britain, Germany, Russia, Korea, Colombia, India and so on. Primitive Age of Bears has set a box office record for a Chinese animated film in Germany, and Bear haunts and returns to Earth has set a record for the highest number of Chinese film screenings in the UK, with 6.2 million fans subscribing on YouTube and watching for more than 2.2 billion minutes throughout the year. Chinese bears have long become bears in the world.

In the video, bear haunts specially put forward the brand-new slogan "be happy, bear haunts". In fact, since its inception, bears have adhered to the brand theme of "nature, environmental protection, health and happiness". It has also been practicing the concept of environmental protection and paying attention to the growth of children in animation works and brand activities. on the occasion of the 10th anniversary, Bear haunts once again emphasizes the brand slogan of "Happy". Hope that through humorous, educational and entertaining brand animation content, the happiness will be passed on to more parent-child families and young audiences, calling for more care and love, and actively face every day with the positive energy of "happy" life.

The 10th anniversary of online and offline "cross-dimensional" circle-breaking bears has been fully launched.

With the release of the 10th anniversary video of the Children's Day holiday, the happy 10th anniversary of "Bear haunts" officially opened. Online, bears launched the challenge of "I'm still a little confused" song, and netizens joined the singing and dancing relay one after another. along with the familiar melody, netizens were collectively caught up in the childhood memories of "coming home from school to watch bears". The song performances of "I'm still a little confused" and "I flew over in the wind" also appeared on the "People's Daily" new media June 1 singing program. The well-known "Divine Comedy of Childhood" was performed differently, full of youthful vitality and joy.

Also online are bear-infested filter stickers and special effects props. "Bear makeup and Children's Day" has become a new popular symbol for young people to celebrate the festival in the Internet era. In addition, Xiong haunts the field of cross-border travel, with the launch of Bear Da, Bear II, and bald strong role navigation voice packages; the cross-border catering industry, the launch of children's packages and birthday peer-to-peer child-friendly projects; and the launch of a series of popular science cartoons of "Youth Safety Education" in conjunction with the Criminal investigation Bureau of the Ministry of Public Security, and cooperation with Guangdong Fire to launch an animated promotional short film on "Fire legal knowledge", which also gives full play to the cultural influence of IP in the field of public welfare.

Next, the 10th anniversary of bear haunting will continue, and a series of new IP works, new co-signatures and new cross-border events will continue to be launched.

It is reported that the 10th big film, which will be released in 2024, is currently in production, and the theme of the new film pays more attention to the real life of young people at present. both the idea and the plot will make a comprehensive breakthrough and continue to innovate. The new animated series "Little World of Bears", "Zhao Lin's Adventure Diary" and "Bear Gang 2", as well as the popular animation IP "Miracle Girl" will also be released to the audience this year. In addition, in the second half of 2023, 3 years away from the "Fang Special Animation Conference" National Cartoon Festival will also be a grand return, more surprises, worth looking forward to.