Fei-2 joins hands with Beijing Tourism Bureau to once again boost tourism marketing

Recently, the film "If You Are the One II" titled by the Beijing City Tourism Bureau and co-produced by Huayi Brothers and CCTV Film Channel has been released in China and has attracted widespread attention. It is understood that the cooperation reached between the Beijing City Tourism Bureau and Huayi Brothers is not limited to the choice of shooting locations, but to leverage their respective superior resources and use event marketing as a carrier to shape Beijing's tourism image through advertising, media, public relations and other systematic means.

"If You Are the One II" is a typical Feng Xiaogang movie. The reason why this series of films, which is intertwined with the emotions of men and women, can sell sold well at the box office is because it hits people's anxious inner world in the consumer era, just like Stephen Chow's little character films were born in Hong Kong, affecting the aesthetics of a generation. This time, Beijing tourism's marketing strategy of using film and television works to enhance its tourism brand image can be said to be a wonderful move.

The body has not moved, but the heart is far away. It is the last word to impress consumers. What is established through movies is an artistic image of a city. Since the 1950s, with the rapid development of the world's film and television industry, the world's famous large cities have actively married films and television to impress tourists. For example, New York has made the Empire State Building a New York city through the display of films such as "Sleepless in Seattle" and "King Kong". The most famous tourist attraction; London has made many of its neighborhoods and buildings a tourist attraction around the world with the help of series films such as "Thirty-Nine Steps" and "Harry Potter". Film and television works show an intuitive image of the city and convey unique cultural spirit.

In Beijing City's development strategy, individual industrial development is only a means, and building a world-class city is the goal. It has also set a strategy for the development of tourism to cooperate with domestic powerful film and television companies and use their high-quality film and television resources to conduct event marketing through various marketing methods to promote Beijing tourism. In addition to being implanted in key scenic spots such as the Mutianyu Great Wall, the movie "If You Are the One II" emphasizes Beijing-style culture in addition to the character's occupations, personalities, and dialogues, it also pays more attention to the spotlight effect of the film itself.

From the simple introduction of tourism products to the establishment of a city's tourism image, from the introduction of resources to the introduction of the city's highlight culture, tourism marketing has evolved from attracting attention before to touching people's hearts. The cooperation between Beijing Tourism and Huayi Brothers this time is short-term. It is difficult to calculate the results, but its improvement in tourism, media, cultural and creative industries and other fields has already made people gain a lot.