"Mainland TVB" Shanying uses 15% of shares to increase capital or attract Alibaba Wanda to join in

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After the capital increase and share expansion is completed, the registered capital of Shanying will increase to 105.8824 million, of which Shanying Group holds 43.35%, Shanying Asset Management holds 33.15%, and Shanying Investment holds 8.5%. The newly introduced strategic investors hold a total of 15% equity. In addition to many strict qualification requirements for investors, Shanying also requires that the intended investor who has domestic operating and investment experience in the financial, securities, funds, cultural tourism industries or is a listed company, under the same conditions...

recently, Shan Ying Group sold shares of Shandong Film and Television production Co., Ltd. (referred to as "Shan Ying Co., Ltd.") for the first time to social capital, with 15% of the shares priced at 600 million yuan.

behind many domestic conscience dramas such as "No War in Peiping", "Nirvana in Fire" and "Battle Changsha", they all have a common name-Shandong Film and TV drama production Center (hereinafter referred to as "Shan Ying"). Recently, Shan Ying Group sold its shares of Shandong Film and Television production Co., Ltd. (referred to as "Shan Ying Co., Ltd.") for the first time to social capital, with a 15% share price of 600 million yuan. At this point, the operation mode of Shan Ying Capital is gradually clear. Behind the increase of capital and shares, it is the strong impulse of Shan Ying Group to go public. As industry giants, Ali Pictures and Wanda Pictures are expected to participate in the capital increase of Mountain Film shares as strategic investors.

who is Shan Ying?

Shandong Film and TV play production Center, established on October 16, 1986, is one of the earliest TV drama production units in China. Shanying Co., Ltd. was established in April 2009. in May this year, the company just completed the share reform, changed from a limited company to a joint stock limited company, and its registered capital increased from 15 million yuan to 90 million yuan.

word-of-mouth conscience dramas such as "Da Dye Square", "break into the East", "War with Changsha", "there is no War in Peiping", "Nirvana in Fire", "the camouflage", "the Great Holy return of Journey to the West", "Ode to Joy" and so on are all written by mountain shadows.

because of the level of its TV series production, it has been praised by viewers and people in the industry, and there is even a comment on the Internet that "mountain movies must be high-quality products".

in 2015, the net profit exceeded 90 million yuan

behind the popular TV series and movies, Shan Ying Group has achieved success in commercial and professional fields. From the main financial indicators of its audit report in the past three years, we can see that in 2015, the net profit of Shanying shares was 91.0867 million yuan, an increase of more than 30 times compared with the net profit of 2.893 million yuan in 2014.

as of June 30, 2016, its net profit has reached 34.1017 million yuan.

15% shares bid 600 million yuan

December 6, Shanying shares announced the introduction of strategic investors, and issued a listing announcement in Shandong property Rights Exchange Center.

Shan Ying's listing announcement shows that the share capital structure of Shan Ying shares is very clear. At present, Shandong Film and Television Media Group Co., Ltd., as its wholly-owned subsidiary, Shandong Film and Television Media Group Asset Management Co., Ltd., and Shandong Film and Television Media Group Investment Management Co., Ltd., own 39% and 10% respectively.

according to the Mountain Film share Plan, the 600 million yuan raised this time will be used for business development, capital expenditure, supplementary working capital, investment and production of film and television projects, and film and television personnel training.

after the completion of capital increase and share expansion, the registered capital of Shanying shares will increase to 105.8824 million, of which Shanying Group holds 43.35%, Shanying Capital Management holds 33.15%, Shanying Investment holds 8.5%, and newly introduced strategic investors hold a total of 15%. Moreover, the plan has been approved by the Department of Finance of Shandong Province.

for the conditions of this capital increase and share expansion, Shanying shares have also made detailed regulations. Shanying shares have prepared a total of seven investment targets for strategic investors in categories An and B. Among them, there are 4 Class A marks, accounting for 4.5%, 4%, 4% and 1% of the total registered capital respectively, accounting for 0.5% of the total registered capital after the capital increase. "Nirvana in Fire" producer Shan Ying took 15% of the shares to increase the capital of Ali Wanda to join?

among them, there are also strict restrictions on the qualification of AB investors:

1, the intended investor of Class A shall meet the following conditions:

(1) Enterprises as legal persons or other economic organizations registered and established in China according to law and effectively existing

(2) if it is an equity investment fund, 1) the amount of assets managed by the fund or its fund manager in various ways when submitting the investment application is not less than 3.5 billion yuan; 2) the fund manager should have more than 5 years of investment management experience, and the project leader should have more than 5 years investment management experience in cultural industry. 3) the fund should have successful investment cases in the fields of new media platform, film and TV drama company, network literature, etc.

(3) if it is a non-equity investment fund, 1) the duration of the fund should not be less than 10 years; 2) the paid-in registered capital should not be less than 1 billion yuan. 3) continuous profits in the past 3 years (2014,2015 and 2016) and audited cumulative net profit (2016 net profit can be regarded as unaudited projected net profit) of not less than 2 billion yuan; 4) enterprises in the film and television industry or the upstream and downstream of the film and television industry.

2. The intended investor of Class B shall meet the following conditions:

(1) an enterprise legal person or other economic organization registered and established in China according to law and effectively existing;

(2) if it is an equity investment fund, 1) when the fund or its fund manager submits an investment application, the amount of assets managed by various means shall not be less than 350 million yuan. 2) the fund manager should have more than 3 years of investment management experience, the project leader should have more than 5 years of investment management experience in cultural industry; 3) the fund should have successful investment cases in the fields of new media platform, film and TV drama company, network literature, etc.

(3) if it is a non-equity investment fund, 1) the duration of the fund shall not be less than 3 years; 2) the paid-in registered capital should not be less than 500 million yuan. 3) continuous profits in the past three years (2014,2015 and 2016) and cumulative net profit (2016 net profit can be the unaudited projected net profit) is not less than 30 million yuan.

Ali Wanda may buy shares

in addition to many stringent qualification requirements for investors, Shanying shares are also required. If the intended investor has operating or investment experience in the domestic financial, securities, fund, cultural and tourism industries, or is a listed company, it will be preferred under the same conditions, and the shares purchased will not be transferred within 3 years after the completion of the capital increase.

according to Shandong Financial and Economic report, Ali Pictures and Wanda Pictures are expected to become strategic investors to participate in the capital increase and share expansion of Shan Ying shares. Jinliang, the legal representative of Shan Ying shares, said in an interview with the media, "at a time when the film and television industry is getting closer and closer to the Internet, the participation of Internet companies can complement each other's advantages and enhance the vitality of the film and television market. Shanying is very willing to become friends and partners with Internet companies to achieve the effect of'1x 1 > 2'. "

listing impulse

Shan Ying shares with good performance choose to increase their capital and shares at this time. Some people in the industry speculate that this may be related to Shan Ying shares seeking listing. According to public information, Niu Yansheng, deputy general manager of Shan Ying Group, has said that Shan Ying intends to inject resources into the high-quality film and television culture industry, hoping to land on the gem, and said that the backdoor listing model should not be adopted.

it is understood that among the first batch of provincial cultural enterprises to be listed in Shandong Province last year, Shandong Film and Television Media Group, Shandong Internet Media Group, Peninsula Media Co., Ltd., Shandong Publishing Media Co., Ltd., and Shandong Radio and Television Network Co., Ltd. are all on the list. In December last year, Shan Ying Group also signed a strategic cooperation agreement with Luxin Group, and projects such as investment in film and TV drama production, restructuring and listing of Shan Ying shares are the focus of cooperation between the two sides.

in November this year, the senior management team of Shan Ying shares visited the United States with a Chinese TV series delegation, during which Li Feng, director of the listing Office of Shan Ying Group, said that China's top companies will participate in the first round of financing of Shan Ying shares as strategic investors. and gave the promise of "no bet, no buyback, not threatening Shanying in the tide of capital".

Yien is sorted out and released according to Shandong financial and economic reports and TechWeb related reports.

Edit: nancy