Gambling agreement changes the rules of the film market, hidden worries behind stars making quick money

in recent years, with the increase of capital investment in the film industry, we can find gambling agreements behind many films. They have had a profound impact on the Chinese film market.

the original title mysterious gambling agreement: how does Capital change the Film and Television Circle in recent years

CCTV 315 Gala exposed the news that Shenzhen Dolphin Cross-Border Technology Co., Ltd., owned by a tree in Shenzhen, sold cereal in Japan's nuclear exposed areas. As the leading enterprise of cross-border e-commerce, there is a tree that once faced the risk of breaking the capital chain. In order to successfully complete the financing, the relevant shareholders of one tree have signed huge bet agreements for many times.

the so-called betting agreement refers to an agreement between the investor and the financier about the uncertain situation in the future when they reach an agreement. If the agreed condition occurs, the investor may exercise a right; if the agreed condition does not appear, the financier may exercise a right.

"betting agreements" do not appear only in the capital market. In the film industry, "betting agreements" are often referred to as "guaranteed issuance". In recent years, with the increase of capital investment in the film industry, we can find gambling agreements behind many films. They have had a profound impact on the Chinese film market.

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in October 2015, Huayi Brothers had two capital moves related to stars. First, Huayi Brothers announced the acquisition of 70 per cent of the target company held by Zhejiang Dongyang Haohan Film and Television Entertainment Co., Ltd. (referred to as "vast Film and Television"), an artist or an artist agent manager, thereby holding a 70 per cent stake in vast Film and Television. Then, Huayi Brothers holding subsidiary Huayi Chuangxing Entertainment Technology Co., Ltd. (referred to as "Huayi Chuangxing") listed the new third board, Huayi Brothers' shareholding ratio is 53.14%.

when vast Film and Television was acquired, it was established for only one day, and its net worth was only 10 million yuan. Huayi Brothers offered such a high premium, naturally because of the value of Angelababy and others. In the vast film and television, the shareholder artists mentioned are Li Chen, Feng Shaofeng, Angelababy, Zheng Kai, du Chun and Chen he. Star shareholders own 15% of the shares.

Huayi Brothers bought vast film and television generously, with 756 million yuan in cash at a time. Behind such large sums of money, Huayi bundles stars such as Angelababy through gambling agreements: net profits will reach 90 million yuan in 2015 and rise at 15% a year for the next four years. If the bets are not completed, the stars will have to use cash to make up for the difference, and the profits referred to do not include the profits brought by star shareholders to affiliated companies when they perform the "exclusive acting brokerage contract".

followed by Huayi Brothers holding subsidiary Huayi Chuangxing Entertainment Technology Co., Ltd. (referred to as "Huayi Chuangxing") listed the new third board, Huayi Brothers' shareholding ratio is 53.14%.

Feng Xiaogang's Weibo rebuke about Wang Jianlin revealed the details of the capital bet behind his film "I am not Pan Jinlian".

Yaolai Film and Television Culture is the distributor of "I am not Pan Jinlian", while Huayi Brothers and Ferris Wheel Culture are the producers. Before the release of the film, the distributor and the producer jointly agreed that if the box office is less than 500 million, Yaolai will pay 200 million net box office revenue, and Yaolai will enjoy the net income of 500 million to 800 million yuan. Yaolai will get 50% of the net box office income.

in addition, there is a gambling agreement between Feng Xiaogang and Huayi Brothers behind the film. Meira Media became a controlling subsidiary of Huayi Brothers at the end of 2015. According to the gambling agreement between the two sides, Feng Xiaogang and other shareholders guaranteed a net profit of 100 million yuan in 2016. In the first half of 2016, Meira Media made a net profit of only 35.35 million yuan, and "Pan Jinlian" is crucial for Feng Xiaogang to fulfill his 2016 performance pledge of 100 million yuan.

dissatisfied with Wanda's filming rate of "I am not Pan Jinlian", Weibo publicly choked Wang Jianlin, which is actually Feng Xiaogang's worry about failing to fulfill his performance promise.

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Capital's attention to film and television has never been a bad thing. But indulging in making quick money will do harm to art itself.

in Douban group, Feng Shaofeng's fans asked such a question, "Feng Shaofeng feels …" Does the betting agreement destroy a lot of works and. "

recall that since 2015, Feng Shaofeng, Li Chen, Angelababy, Zheng Kai, du Chun, Chen he and Huayi signed a gambling agreement: ensuring a net profit of 90 million yuan in 2015 and rising at 15% a year for the next four years. If the bet is not completed, the stars will have to use cash to make up the difference, and the profits referred to do not include the profits brought to the affiliated companies of the company by the star shareholders' implementation of the "exclusive acting brokerage contract".

in recent years, it is indeed difficult for Feng Shaofeng to have works such as the Golden Age. On the contrary, he can often be found in many glamorous idol dramas. Fans who love him even complain on social networks, "how many years has the bet agreement been signed?" When will this play end? "

not only are fans complaining, but director Gao Xixi and actor Zhang Guoguo have publicly expressed concern about stars signing gambling agreements.

Gao Xixi has filmed "Happiness like Flowers", "New Shanghai", "three Kingdoms" and other film and television works, and has won the Flying Apsaras Award, Magnolia Award and Best Director Award. As a director within the system, Gao Xixi chose to run away and set up Xingyi Oriental Culture and Technology Service Co., Ltd in 2015, involved in film and television investment, cultural tourism real estate, online music platform, acquisition and reorganization of cultural companies, and so on. Began to venture into the capital market.

the box office of "Dew Beauty" and "the rules of the Game" were not as expected. In CCTV's TV talk show, Gao Xixi revealed the concept of a "gambling agreement." Gao Xixi said that many movie stars and producers had signed a gambling agreement, and they had also signed it in a hot spot at that time, which felt like signing a deed of sale. Due to the insufficient estimation of oneself, all kinds of problems come one after another in the real independent operation, and finally the cost is out of control, the gambling is lost and the loss is heavy.

Zhang Guoli's criticism is even more direct. When attending an event in December 2016, Zhang Guoguo publicly said, "now there are several kinds of rich people: those who are eager to make money with other people's money; those who really have money." there is also a person like me who feels that he has lost an opportunity and desperately wants to find another one. I am a very pessimistic person, but I can tell you my experience so that you can judge what the cultural market is like now. "

Zhang Guoguo said, "before Huayi Brothers went public, he had been talking to Feng Xiaogang and me, hoping to enter Huayi together. Later, not knowing what terms Wang Zhongjun had negotiated, Feng Xiaogang left me and entered Huayi, and then pulled me into it. But I am still a part-time worker, and my life is very difficult because I signed a gambling agreement with Huayi. After I had a gambling agreement, I became uneasy. I didn't wait for a script or a character I liked as I used to. In the past, activities and advertisements were not good, and no matter how much money they paid. But then there was no threshold for all this-because I wanted to be an honest person and wanted to fill in the money in any way. In this way, when facing shareholders, let them know that this person has signed correctly-that's why I'm so pessimistic. "

how can you make a good show with a fetter? I'm not even qualified to pick a script. Because all I can think about is how to "repay" other people's money.

Wang Qiang, founding partner of ZhenFund, once warned entrepreneurs, "entrepreneurs, especially those in their infancy, must not sign gambling agreements." Unless you don't love what you've created. Betting against is a bubble, which means that the resources you already have cannot achieve your goals, and you will be forced to achieve them. It's so tragic. Betting means that you have to do what you have to do. Once you lose the most essential intention of running a business and your mentality is destroyed, you can't turn back. In the gambling agreement, the entrepreneur faces the investor like the bookmaker in the casino, and the probability of winning has long been calculated. "

this sentence should be applicable to all film and television stars, the road of acting is also a difficult road of "entrepreneurship", building a personal brand and a good reputation. Acting and art are not achieved overnight, and the easy way to go is actually downhill.

Edit: nancy