In 2016, film and television supervision will come up with new tricks to falsify ratings or will be blacklisted

Precisely because the film and television market is getting bigger and bigger and making more contributions, taking good care of this market has become a top priority. Reporters learned from various sources that in 2016, the supervision of the film and television industry will be stronger.

With the implementation of a series of favorable national policies, the market vitality of the film and television industry continues to be stimulated, the number of film and television cultural institutions has increased significantly, domestic film creation and production have reached new heights, and a large number of excellent programs and TV series have emerged.

Precisely because the film and television market is getting bigger and bigger and making more contributions, taking good care of this market has become a top priority. Reporters learned from various sources that in 2016, the supervision of the film and television industry will be stronger.

For TV production and broadcasting organizations: Establish a random random inspection mechanism

In 2016, the State Administration of Press, Publication, Radio, Film and Television will establish a random inspection mechanism for radio and television program production and operation organizations to strengthen daily supervision; for broadcasters, standardize the broadcast content of TV dramas and protect the rights and interests of creators; The performance review of production organizations should shift emphasis on quantitative indicators to quality verification; production and broadcasting organizations should be given the most severe penalties for serious violations. This is the information the reporter obtained from the 2015 Annual Management Conference of Radio and Television Program Production and Operation Organizations.

The reporter learned from relevant departments of the State Administration that as of now, the number of institutions qualified to produce TV dramas across the country has increased from a few hundred at the beginning of the new century to 8704 in 2015, and may increase to 10,000 in 2016. Due to the lowered threshold for entering the TV program production market and insufficient corporate qualifications, some "thunder dramas" have appeared in recent years. To this end, the State Administration requires administrative departments at all levels to strengthen the performance review of radio and television program production and operation institutions and institutions holding "TV Drama Production License (Type A)" within their jurisdiction, and establish a random random inspection mechanism. According to relevant regulations, starting from 2016, the proportion of random random inspections shall not be less than 5%.

Improving the quality of TV dramas will be the main line of the State Administration's management of TV dramas in the future. The performance review of radio and television program production and operation institutions must shift from quantitative indicators to quality verification. Those who produce, represent, or provide overseas programs that contain content prohibited by laws, regulations or relevant regulations and the circumstances are serious, or the program orientation is deviated, the content is vulgar and vulgar, and have adverse social impacts, must immediately revoke their "Radio and Television Program Production Operation License" and "TV Series Production License (Type A)".

The reporter learned that in 2015, after review, the State Administration of China imposed the most severe punishment on both the producers and broadcasters of the "thunder drama" with thunder hidden in the crotch, which had serious adverse effects in society and was widely criticized by the audience.

The reporter also learned that in 2016, the State Administration of China also made corresponding regulations on the broadcast of TV series content, that is, once the content of a TV series has been reviewed by the administrative department, no institution or individual may modify or delete it. At the same time, the opening and ending of the TV series must be strictly guaranteed. Integrity protects the rights of the film and television production organization and the authorship of the main creator.

It is noteworthy that the State Administration encourages radio and television program production and operation institutions to launch radio and television programs that can receive widespread social praise and achieve both social and economic benefits. The person in charge of the relevant department of the State Administration said that in the future, there will be only one main criterion for radio, film and television literary and artistic creation, that is, a good harvest of social and economic benefits. Excessive pursuit of economic benefits will definitely not work.

For illegal cinemas: The most serious case will be the suspension of film supply.

The national box office of movies in 2015 ended successfully with 44 billion yuan. When the creation and production of domestic films reached a new peak, it will be followed by strengthening supervision of the entire industry. Recently, the Special Funding Office of the State Administration of Press, Publication, Radio, Film and Television organized experts to conduct an overall acceptance of the 2014 version of the national film ticketing comprehensive information management system upgrade project. This means that there is a good platform and technical means for film market supervision.

What is still fresh in memory is that during the Spring Festival of 2014, the film market was seriously leaking and concealing box office, causing great damage to the gradually heating up film market. Zhang Hongsen, director of the Film Bureau of the State Administration of China, once told the media that severe penalties would be imposed on violators. At the end of 2015, the "boots" of punishment were finally implemented, and five incidents of theft in theaters were reported by name.

In this regard, Li Dong, deputy director of the Special Funding Office of the State Administration, said in an interview with reporters that China's film market was developing well in early 2014, and protecting the film market was a top priority. Nowadays, the creation and production volume of domestic films is getting larger and larger, and their contribution to the market is also increasing. Under this circumstance, strengthening supervision of the film market is a top priority.

In 2015, more than 1200 new cinemas were added across the country and 8035 new screens were added, equivalent to 22 screens being erected every day. The increase in the number of screens not only satisfies more audiences who want to watch movies, but also lays a good foundation for strengthening market supervision.

"When we found violations, we mainly guided them from a positive perspective, strengthened the establishment of policies and regulations, and the self-discipline of industry practitioners." Li Dong said that the film authorities are still focusing on criticism first. If violations continue to exist and the situation becomes more serious, specific governance measures will be taken. The most severe punishment is to stop supplying films to illegal theaters.

The film industry chain is roughly divided into three major links: production, distribution and screening. Any link that is not strictly supervised and management measures are not in place will cause problems. In Li Dong's view, it is unacceptable for the film authorities to secretly conceal box office and inject water into the box office.

As an industry association, China Film Distribution and Screening Association successively exposed 12 batches of lists of 72 cinemas with serious violations in 2015, and notified 22 of them of the decisions to deal with violations.

The relevant person in charge of China Film Distribution and Screening Association said that with the continuous improvement of monitoring technology, the source of pirated recording can be accurately located to the theaters, movie halls and precise time points where pirated recording and pirated broadcasting occurred. The association requires all member units to take warning, further improve copyright awareness, consciously abide by laws and disciplines, and jointly maintain the healthy and sustainable development of the film market.

People and institutions that falsify ratings: blacklist and

sign ratings betting agreements, falsify ratings, and rely on ratings... Various ratings issues criticized by society and the industry are expected to be further resolved in 2016. A few days ago, the person in charge of relevant departments of the State Administration of Press, Publication, Radio, Film and Television stated that in the future, once discovered, personnel and institutions involved in ratings fraud will be severely investigated and blacklisted. At the same time, the State Administration will further strengthen the management of ratings surveys and gradually establish a ratings survey system with China characteristics.

Whether it is variety shows, TV series, or other programs on radio stations and television stations, in recent years, they have been troubled by listening rate fraud, and they have accumulated serious problems. In particular, the falsification of TV program ratings has left many TV program producers feeling helpless and forced to compromise on "hidden rules." The topic of ratings fraud has even become a hot topic at the National Two Sessions. National People's Congress Representative Zhang Zequn, National Committee members Ouyang Changlin and Zhang Guoli have successively fired on ratings fraud. Famous producer Hou Hongliang, director Guo Jingyu and others also denounced the trend of ratings fraud on different occasions. Even the famous director Zheng Xiaolong, who has never cared about the ratings, felt helpless about the falsification of the ratings of "Legend of Mi Yue".

The theory of ratings alone has become a chronic disease in the industry. There are endless ways to falsify ratings, and behind the numbers are financial interests. The red line of ratings affects the advertising delivery of advertisers and the advertising revenue of TV stations. Therefore, it is no longer just a topic of concern in the radio and television industry.

The reporter learned that in recent years, the State Administration of China has been paying close attention to the issue of ratings fraud, and the public security organs have also cracked several criminal cases involving ratings fraud. In 2015, relevant departments of the State Administration of China had interviewed and seriously dealt with some radio stations, television stations and institutions involved in ratings fraud; they convened CCTV and eight provincial TV stations including Beijing, Shandong, Hunan, Shanghai, Tianjin, Anhui, Jiangsu, and Zhejiang. The heads of relevant departments signed a self-discipline convention to oppose ratings only and regulate the purchase and broadcast of TV dramas.

The head of the relevant department of the State Administration said that the reform of ratings surveys is one of the priorities of the State Administration's work in 2016. At the same time, relevant radio stations, especially television stations, are reminded not to participate in ratings fraud and are not allowed to make arbitrary remarks like "Who interferes with my ratings" or "Whose ratings are involved in fraud" without sufficient evidence.

This is the Nth time that ratings fraud has been pushed to the forefront. I hope that in 2016, people will see that ratings fraud has been significantly curbed, and that ratings theory is no longer a headache that plagues the TV industry, nor is it one of the chaos in the TV industry.

Editor: yvonne