Content creator Joel Media was listed on the New Third Board with a net profit of 5.05 million yuan in 2015

On August 26, Shanghai Joel Media Co., Ltd. was officially listed on the New Third Board. The company is a provider of integrated media content and related services. It is mainly engaged in the creation of video, audio, graphics and other multi-field content, cross-media planning and public relations services and financial community operations.

On August 26, Shanghai Joel Media Co., Ltd. was officially listed on the New Third Board (stock name: Joel Media, stock code 838697). According to information previously disclosed by the company, Joel Media is a provider of integrated media content and related services, mainly engaged in the creation of video, audio, graphics and other multi-field content, cross-media planning public relations services, and financial community operations. After listing, the company continues to receive the attention of many institutional investors, and its valuation is expected to further improve in the short term.

Creating a new integrated media Joel

Media was founded in 2013. From the beginning of its establishment, it quickly created a new trend in the field of financial media with the concept of "changing the way knowledge is opened." Wang Yijin, founder and president of the company, once publicly expressed that "the change I want to try is about the change in the way financial expression is." Several of our partners summarized it as 'changing the way knowledge'."

Financial content is a very serious and very traditional program content section. Making serious content easy and fun was the original intention of Joel Media. "Enjoy Life", originally created by the company, has been at the forefront of the ratings of financial programs since its launch. Easy talk show-style financial programs such as "Immediately Hu" have received favorable comments from viewers since their launch on iQiyi. The number of online clicks in a single episode has exceeded 4 million, and the cumulative number of clicks since the show's launch has exceeded 30 million.

"Changing the way knowledge is opened" and doing "Happy Finance" is not just a matter of concept. People who cancel the contract with Er Media will feel that the company rejects serious expression systems. This concept has deeply penetrated into various programs or products of the company. The financial hotspot analysis program "Shubi Finance" deconstructs financial knowledge in hot spots in the form of water-pen comics, and has also been favored and popular by the audience.

"The" Financial Ma Hongman "that assisted the production of big IPs and the self-developed" Happy Finance "matrix are just the beginning of the content layout. Programs that represent the spirit of craftsmanship, including "China at your fingertips", will also be available to the audience. The number of our content product lines will expand rapidly in the future." said Chen Fei, partner and vice president of Joel Media.

The ability to produce high-quality programs quickly attracted platforms such as Tencent and iQiyi. The strength of program production and omni-channel delivery capabilities have enabled the company to embark on the path of integrating media and attracted the attention of capital.

After logging into the New Third Board, a new start, and a new opportunity

After logging into the New Third Board, in addition to continuing to create high-quality and high-quality content programs, the company will explore the direction of program brand IP, and will explore becoming the country's first layout of the knowledge system in all fields.

Regarding the company's future corporate layout, Li Hui, partner and vice president of Joel Media, said that in the next 1 to 5 years, the focus will be on the research and development and creation of a series of new programs, and a number of knowledge-based IP will be promoted through the activation or promotion of the programs., such as Xu Haojie's "God of Entrepreneurship" and Chen Shi's "Working Emperor"... At the same time, peripheral consumer products driven by program IP are also the direction of the company's research and layout. "In the future, the media industry will not be satisfied with traditional product placement advertising methods. Offline fee-based training, sales of peripheral products, copyright and box office, C-terminal content sales, etc. will all be the company's consideration and research and development directions."

It is understood that in the second half of this year, Joel Media will join forces with Tencent·Dashen.com to create a "knowing" national creation ceremony. The event will become the first platform in China for the exploration, cultivation and incubation of knowledge-based potential IP. The first event attracted 100 million yuan in investment funds from Jupai Hongman for potential IP incubation.

This is an era when knowledge attracts capital and capital affects the landscape. Joel Media influences the financial landscape by changing the way knowledge is opened. Listing on the third board is the next opportunity for a new start.

Editor: vian