Yingke is valued at 7 billion yuan Xuanya International plans to acquire at least 50% of its equity in cash

It is worth mentioning that Xuanya International just entered the A-share market on February 15. As of now, it has been listed for less than three months. As of press time, Xuanya International's share price was 100.00 yuan, with a total market value of 7.2 billion yuan.

On May 9, Xuanya International announced in the evening that it would acquire at least 50% of the equity of live broadcast platform Yingke. The announcement shows that the transaction method is initially determined to be that the company uses all cash to purchase the equity of the target company. It is worth mentioning that Xuanya International just entered the A-share market on February 15. As of now, it has been listed for less than three months. As of press time, Xuanya International's share price was 100.00 yuan, with a total market value of 7.2 billion yuan.

As early as mid-April, it was reported that Xuanya International, a newly listed public relations company, might acquire the live broadcast APP Yingke. At that time, Xuanya International had announced that it would suspend trading, saying that the company was planning a major asset reorganization. At that time, Yingke responded: He did not know.

It is understood that Xuanya International's main business is integrated marketing communication services, which specifically includes two categories: annual consulting services and project services. The company's 2016 performance report released on February 28 showed that Xuanya International's 2016 operating income increased by 79.5412 million yuan compared with the same period last year, an increase of 20.36%. As for the reason for the growth, Xuanya International stated that it was the impact of business expansion and increased project revenue. In terms of operating profit, Xuanya International achieved an increase of 16.7839 million yuan compared with the same period last year, an increase of 25.96%. In addition, the company's net profit attributable to shareholders of listed companies increased by 4.7088 million yuan, an increase of 8.79%.

Last year, Kunlun Wanwei announced that its wholly-owned subsidiary Kunnuo Yingzhan planned to transfer its 3% equity interest in Yingke to Jiaxing Guangxin. According to the information displayed in the announcement, Yingke completed multiple rounds of financing during this period, and Kunlun Wanwei's shares were diluted to 13.23%. After selling 3% of the shares this time, Kunlun Wanwei cashed in 210 million yuan. Based on data calculations, Yingke's current valuation is 7 billion yuan.

On March 29 this year, Xuanya International and Yingke operating company Beijing Millywood Network jointly funded and established a joint venture company, focusing on developing various advertising business models suitable for live broadcast platforms, and connecting with various potential advertisers for commercialization. A strategic cooperation agreement was reached on matters such as promotion and operation.

Editor: yvonne