Can the overly powerful "Wonderful Flower Conference" support Miwei Media's 2 billion valuation?

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As a derivative IP of "Wonderful Qi Shuo", Miwei Media's first "big project" in 2017 does not seem to have become a hit in traffic. After all, one of the current standards for online comprehensive sales is to exceed 100 million single-episode broadcasts. -Of course, broadcast volume data does not necessarily affect the commercial value of this program, but there is no doubt that Miwei Media, the top entrepreneur of online comprehensive sales that was repeatedly questioned in 2016, did not seem to have become the "focus" of the spotlight. As of January 24, 2017, it has attracted much attention...

as of January 24, 2017, the high-profile network ensemble "Strange Congress" was launched on the 4th, with a total of 33.14 million broadcasts. Of course, the broadcast data does not necessarily affect the commercial value of the show, but there is no doubt that Miwei Media, the head entrepreneur of the network ensemble, which was repeatedly questioned in 2016, did not seem to be the focus of the spotlight in 2017.

as of January 24, 2017, the high-profile network ensemble "Qifa Conference" was launched on the 4th, with a total of 33.14 million views (Guduo data). As a derivative of the "bizarre theory", Miwei Media's first "big project" in 2017 does not seem to have become a popular style of traffic. after all, one of the current standards of the popular style of the network ensemble is that the number of broadcasts in a single period is over 100 million-of course, the broadcast data does not necessarily affect the commercial value of the program, but there is no doubt that Miwei Media, the head entrepreneur of the network ensemble who was repeatedly questioned in 2016. The first shot in 2017 does not seem to be the focus of the spotlight.

in his previous annual inventory article, he once pointed out that the variety market is not a "paradise" for entrepreneurs, because although this market has attracted conservative attention in recent years, its performance in the capital market is mediocre. Not only are there few companies that can successfully achieve IPO, but even those who are as powerful as stars seem to be valued at 5 billion-a figure that pales in comparison with the market capitalization of film and television companies. But this is by no means the low recognition of variety in the capital market, but the performance of companies dominated by variety can hardly support a market capitalization of NT $10 billion.

in the frustrated and diversified development of Miwei Media, can the "bizarre coming" hold up Miwei's head positioning?

as the first web ensemble with popular styles at the beginning of 2017, the "wonderful work Conference" has not only the return of the golden combination of "Ma Xiaokang", but also the strong joining of he Jie, forming a new and strong host group that can speak; and it is quite considerate in terms of the choice of guests.

in addition to the normal bizarre contestants, there are the finale of Kaifu Lee, the non-mainstream Liu Zichen, and the vernacular Gu. Of course, the first program can see the "overall upgrade" of this program, the studio is much bigger than the era of "Strange Theory", and in addition to the four male anchors "he Ma Xiaokang", there is also a great gathering of contestants of "Strange Theory".

but judging from the performance of the first issue, except for the "big" of the studio is the bright spot, the above three points seem to cure the integrity of the "strange work conference".

first of all, the golden triangle structure of Ma Xiaokang was broken. he Jiong somewhat wants to replace Ma Dong's "invisible host" position, but I don't know whether it is the problem of live recording or editing. Although Gao Xiaosong Ma Dong and Cai Kangyong still retain some so-called golden sentences, on the whole, the tacit understanding and matching degree of the four male gods are not enough-- it may also be to control the rhythm and values of the program. He Jiong, as the host guest, is actually in control enough. It's just that the distance between Mr. he Jing and the word "strange work" seems to be a mismatch in the soul.

secondly, the performance of guests who appear as celebrities is quite boring. I don't know if the first show is deliberately timid, or just to show a face for friendship, or just to catch up with the hot spots of artificial intelligence, the whole program is not only far away from the theme of "fantastic coming", but also has nothing to do with Mi Wei's claim that it will become an "independent IP". If you really want to set up an independent IP, you can call it "Miwei talk Show".

what is a standalone IP? It should be original. As far as the word "independent" is concerned, Miwei Media in 2016 is divided into "black-and-white planet", "bye-bye meat" and "temptation of dinner" as three independent IP variety shows.

"Black and White Planet" is a typical street ensemble of Miwei Media, which verifies that Miwei Media, as a head entrepreneur, is in doubt about its creativity and popularity outside Ma Dong. Therefore, "the temptation of the Dinner" and "Bye Meat" are still played by Ma Dong himself, not only to continue the fancy advertisement implantation, but also to finish the behavioral variety art of abnormal "weight loss" with Wu Zongxian.

just like reading Yujun's follow-up report on the three major network ensembles, although these three network ensembles are innovative, they can basically be regarded as Mi Wei's experimental work. Youku Tudou and Tencent Video, as partners, do not know how to view these three network ensembles, but from the perspective of overall communication, it should be said that they are not completely satisfied.

with the start of the "weird conference" and the end of "Mars Intelligence 2", the so-called "comprehensive head content" has been spread again. But in terms of the overall performance of 2016, if Mi was not the only Nets head player at the beginning of his establishment, then Mi was not just a member of this head lineup in 2017.

do you still need to raise money for the rice that is cool and entertaining in several galaxies between Canxing and Canxing?

Kaifu Lee, the finale (definitely not a contestant) of the first "fantastic" conference, is the absolute big V of social media and is also famous for his youth mentor and well-known investor. Kaifu Lee is also the founder of Innovation works, an early investment agency at the beginning of Miwei Media.

-on September 16, 2015, Miwei Media was established. At the beginning of its establishment, it completed the PreA round of financing, led by Kai-Fu Lee's innovative works, and followed by entertainment workshops.

-on February 24, 2016, Miwei Media officially announced that it had obtained round A financing, with the investor as the cornerstone capital, with a valuation of 2 billion in this round, which has been multiplied several times in the five months since its establishment.

by 2017, will Miwei Media's valuation be higher than 2 billion or lower than 2 billion? Reading Yujun believes that valuation is difficult to quantify and has something to do with each investor's expectations for the future and recognition of the status quo. But as for Miwei Media, Yujun believes that after the outbreak of the network ensemble in 2016, the overall valuation may be much lower than the previous 2 billion.

the method used for reading and entertainment is analogy. You can take Canxing, the absolute king of the variety quality content market, as an example to estimate whether the valuation of Miwei is still NT $2 billion.

as a company growing with the outbreak of variety, Canxing is quite competitive in the whole variety market, and its valuation is gradually recognized because of a series of capital operations.

-shortly after Miwei Media's A round of financing, Zhejiang Fu Holdings sold a 20% stake in Canxing's affiliated company, Mengxiang Qiang Yin, for 458 million yuan. According to this transaction, the market capitalization of Canxing is estimated to be around 5 billion. It is reported that this valuation has also fallen because of the side drop of the "The Voice of China" trademark.

in the whole production of high-quality content in variety shows, no production company with higher quality than Canxing has been born in the market. Canxing's variety shows include: "The Voice of China" (renamed "Chinese New Song"), "good Chinese Song", "brilliant Chinese", "Great Challenge" (renamed "our Challenge"), "Masked King" (renamed "Masked Singer", "Golden Star Show" …... Among them, the naming fee for the season of "Chinese New songs" alone is as high as 500 million yuan, while Canxing's 2016 profit is reported to be as high as 700 million yuan.

if you take the future analogy between the brilliant star and the rice star, what percentage of the brilliant star is Miwei? Of course, those who support Mi Wei can say that Mi does not focus on the network ensemble, and there are quite a lot of strange people who say that the contestants operate as artists. Although the variety shows have not been done, the audio programs are quite good. But Canxing not only has variety, but also relies on Chinese culture. It not only plays well with artist brokers, but also owns the copyright of TVB. So, if you think that the value that Mi has not created is half that of Canxing, then the valuation of 2 billion will hold up. But at present, rice did not show such a strong production capacity.

in the latest publicity, Mi Wei said that he would turn the "fantastic Conference" into an independent IP, and would expand into areas such as short videos. There is a big V in the industry who "watch TV with a cold eye" and think that "bizarre conference" and "bizarre theory" can become exotic "series products"-- this logic is very questionable. If it is a bizarre series of variety shows, how can we talk about independent IP? Since it is a series, the correct description is probably based on the IP derivation of the "weird theory", right?

of course, it doesn't make much sense to pull words. But in terms of this round of communication of Miwei Media, I don't know if round B financing has been launched? So first Kaifu Lee finishes, and then there is independent IP hot stir-frying. but just as read Yu Jun said, the distance between Miwei Media and Canxing is several Milky way cool entertainment.

Galaxy Cool Entertainment is also a very popular so-called "high-quality content" company, with "Mars Intelligence" as the leading product, to create the Mars series IP. This statement is very similar to Mi Wei, and of course, all the tuyere statements are more or less the same.

but if you really want to achieve the big business value of IP, it may not be so beautiful, otherwise super web syndicates such as "The Voice of China", "where's Dad going" and "running Brothers" will already sweep the so-called high-quality content market and shape the big market with derivatives. But back to reality, Yujun believes that there are few companies with a market capitalization of 10 billion yuan or a big market with variety shows.

maybe the net ensemble can be shaped, but the decline of former variety movies has also told all players that the premise of taking all is professionalism and innovation, as well as unpredictable luck.

Edit: vian