Comment on the copyright dispute of the good Voice: away from the original, there is no winner in this lawsuit.

Why does Canxing Company make great efforts to create a popular trump card column, and finally have no choice but to go away? The fundamental reason is that the program produced by Canxing Company is lack of originality, and its program mode is completely authorized by foreign parties, which is divorced from the copyright of the authentic copy, so the Chinese program name of "The Voice of China" has become water without a source and a tree without a root.

reviewing the copyright dispute over "The Voice of China" that has lasted for more than a year, the core focus is who owns the Chinese program name of "The Voice of China". Can Canxing Company continue to use Chinese program names to promote, promote and produce programs? Although Canxing claims the exclusive right to renew the "The Voice of China", Talpa is "unilaterally tearing up the contract", and the name of the Chinese program "The Voice of China" was created by Zhejiang Satellite TV, even if Talpa ends the model license, Canxing still owns the "The Voice of China" brand. However, the final verdict was that all intellectual property exclusive rights surrounding TV programs were taken back by Talpa.

Why did Canxing Company make great efforts to create a popular trump card column, and finally had no choice but to do so? The fundamental reason is that the program produced by Canxing Company is lack of originality, and its program mode is completely authorized by foreign parties, which is divorced from the copyright of the authentic copy, so the Chinese program name of "The Voice of China" has become water without a source and a tree without a root.

"copyright protects the original thought and thinking activity of human intelligence, not the thought itself". Many countries, including our country, adopt the dichotomy principle of thought expression for copyright protection. Based on this interpretation, there has been a view in TV variety circles for a long time that program imitation is only an idea, creativity is only a flash of ideas, and if ideas are protected by copyright law, it is not conducive to the dissemination of cultural knowledge. It is difficult for creativity to be effectively protected by copyright law, so-called imitation and even plagiarism in variety show is naturally prevalent, a program is popular, countless "twin brothers" are born one after another, and no one pays attention to the original research and development of program creativity.

Canxing Company and Zhejiang Satellite TV lost "The Voice of China", which dealt a heavy blow to this "borrowlism" and sounded the alarm for practitioners in the industry. In recent years, with the increasing protection of intellectual property rights in China, domestic program production companies and television stations have purchased foreign genuine copyright, introduced novel program models, and achieved great commercial success. this is not only the embodiment of the enhanced copyright awareness of the domestic television industry, but also covers up the industry's stubborn disease of lack of creativity and ignoring the original. In the face of the rapidly rising copyright costs, many program producers are difficult to sustain. Once the foreign copyright owners withdraw the license, the program producers will face huge commercial risks, and the achievements of many years of commercial development may be wasted at any time.

in this case, Canxing was banned from using the program name and related registered trademarks of "The Voice of China", and its original program had to be renamed "China New Song". At the same time, the program was forced to change LOGO, competition system, scene and other details. Learning from the bitter lesson, Canxing announced last year that it would no longer introduce the program model and devote itself wholeheartedly to original research and development. Recently, Canxing Company stressed again in its statement that the company will no longer introduce foreign models and will no longer be kidnapped by sky-high model fees.

Canxing Company has learned a painful lesson, and Tangde Film and Television, the new copyright owner, is hardly a winner. With the continuation and deepening of the dispute, the legal authorization of the company can not be realized smoothly, resulting in the loss of expected income. After the change of copyright, its brand value has shown signs of overdraft. At the same time, Tangde Film and Television's "The Voice of China" will also face the fierce competition from Canxing's "China New Song" and other similar programs. It is hard to predict what the future will be.

and those TV programs that blindly plagiarize and indulge in copycat are even more difficult to last for a long time. Under the background that the domestic intellectual property protection network is getting closer and closer, it is conceivable that programs that imitate plagiarism will always walk on the brink of suspected infringement and face the uncertainty of commercial development and the risk of legal action by copyright owners at any time. Only when we really devote ourselves to original research and development can we have our own intellectual property rights, avoid being kidnapped by sky-high royalties, avoid legal risks in commercial development, and win audiences and markets with sustained and innovative ideas.

Edit: nancy