Douban will promote the paid audio product "Douban Time" to wading into the field of content payment

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On March 7, Douban will launch its first content-paid product "Douban Time". The first episode will feature Beidao and friends from Beidao discussing poetry together. Looking for China makers learned exclusively from Douban that "Douban Time" is a content-paid product created by Douban, mainly starting from the cultural field.

On March 7, Douban will launch its first content-paid product "Douban Time". The first episode will feature Beidao and friends from Beidao discussing poetry together.

Original title: Douban will promote paid audio products and add new players to the content-paid market

. On March 7, Douban will launch its first paid content-based product,"Douban Time". The first episode will feature friends from Beidao and Beidao talking about poetry.

Content payment and knowledge sharing have become hot topics of discussion recently. Since 2016, online, answering, getting, and Himalayas have joined in one after another, making the wave of content payment continue to advance. Many industry insiders such as Guguo and Pinfa founder Ji Shisan said that more and more players will enter the venue in 2017, and the content form will also be diversified.

Previously, Douban quietly launched a new product promotion page called "Douban Time". Looking for China makers learned exclusively from Douban that "Douban Time" is a content-paid product created by Douban, mainly starting from the cultural field.

In the current market where content payment focuses on practical skills and knowledge, products in the cultural field are still a niche. However, as people's cultural needs increase, spiritual consumer products have also begun to be valued by content platforms.

As a cultural community website, Douban has gathered many users with creative capabilities in writing, film review, tourism and other fields. When entering the field of content payment, Douban has good creator resources.

In addition, Douban also has certain advantages in the user base. At present, Douban has 150 million registered users, most of whom are white-collar workers and college students in first-and second-tier cities, and are very interested in spiritual consumer goods. At the end of 2016, Douban launched the Douban Calendar, which sold millions of copies in a week. This time Douban wading content payment means that almost all domestic mainstream content community platforms have begun new attempts to pay for content.

Editor: Nancy