Heli Chenguang landed on the New Third Board to build a domestic IP value-added service platform

On the evening of April 19, Heli Chenguang held a thank-you banquet in Beijing to celebrate the company's official listing of the New Third Board. That night, the company also exposed several film and television projects that would be produced soon, many of which targeted young users.

On the evening of April 19, Heli Chenguang International Cultural Media (Beijing) Co., Ltd.(hereinafter referred to as Heli Chenguang) held a "Harmony but Different Forces Across Dimensions" in Beijing and Heli Chenguang's successful landing on the New Third Board. Zhang Zhao, CEO of LeTV Pictures, Yang Weidong, Senior Vice President of Heyi Group, Zhong Junyan, Chairman of Huanrui Century, Zhou Guohua, Chairman of Netcom Media Group, Yang Xiaowei, Chairman of Spring Fusion, Chen Sijie, CEO of Shangshi Pictures, He Jin, General Manager of Mango Films, Hou Xiaoqiang, CEO of Zhonghui Films, Shi Zhong, Vice President of Suning Culture and Innovation, Zhang Wei, Chairman of Entertainment Works and other film and television company leaders, screenwriter Liu Heping, directors Guo Jingming, Zhang Yang, Xie Dongshen, Diao Yinan, Cai Shangjun, Liu Fendou, An Jian, Famous South Korean heavyweight directors Yang Yusuk and Lee Huanjing, actors Liao Fan and Xia Yu were present to congratulate and participate in the grand event. In addition, well-known figures from financial institutions such as China Merchants Fortune, Jingyang Investment, and Jiangtong Xijin were also invited to attend the thank-you banquet to jointly raise a glass to celebrate Heli Chenguang's listing of the New Third Board.

Founded in February 2012, Heli Chenguang has successively invested in and produced the films "Flying Over the Elderly Home","Little Times" series,"Old Boy's Raptors Crossing the River","Return" and the TV series "No War in Peking", etc., which are popular and well-received works with double harvests in the industry. In April 2015, Heli Chenguang completed Series A financing, completed Series A+ financing in August of the same year, and completed Series B financing in 2015, with a market valuation of 3.329 billion yuan; on April 8, 2016, it successfully landed on the New Third Board.

Heli Chenguang successfully landed on the New Third Board Thank You Banquet that gathered "half of the country" in the film and television industry

. On the night, Le Pictures CEO Zhang Zhao, Yang Weidong, Senior Vice President of Heyi Group, Zhong Junyan, Chairman of Huanrui Century, Zhou Guohua, Chairman of Netcom Media Group, Yang Xiaowei, Chairman of Spring Fusion, Chen Sijie, CEO of Shangshi Films, He Jin, General Manager of Mango Films, Hou Xiaoqiang, CEO of Zhonghui Films, Shi Zhong, Vice President of Suning Cultural and Creative, Zhang Wei, Chairman of Entertainment Works, and many other film and television companies attended the thank you banquet.

During the on-site interactive session, several big shots celebrated Heli Chenguang's successful landing on the New Third Board, and talked about his profound relationship with Heli Chenguang and Chairman Li Li. As early as 2010, when Heli Chenguang obtained the copyright of "Tiny Times", General Manager Li recommended Guo Jingming, the original author of the novel, to write and direct it, thus setting the beginning of fan films in the China film market. Later, Heli Chenguang and LeTV Pictures jointly created a pioneering work in youth film distribution. Yang Xiaowei, chairman of Spring Integration, who collaborated with Heli Chenguang on the TV series "No War in Peiping" and the movie "Where Are We Going, Dad 2" respectively, and Long Danni, president of Tianyu Media, also said that they are very happy to cooperate with Heli Chenguang and will continue to carry out in-depth cooperation in the field of film and television dramas in the future.

In addition, actors Liao Fan and Xia Yu, famous screenwriters Liu Heping, Huo Xin, Quan Yongxian, Cui Siwei, Liu Dongyue, Gu Xiaobai, directors Guo Jingming, Zhang Yang, Xie Dongshen, Diao Yinan, An Jian, producer Hu Xiaofeng, South Korean directors Yang Yuxi, Li Huanjing and other first-line Chinese and Korean film creators were present to congratulate them. The scene can be said to have gathered "half of the film and television industry". At the thank-you banquet, Li Li, Chairman of Heli Chenguang, delivered a speech, expressing sincere gratitude to the guests and friends who provided many selfless help at the beginning of its establishment and growth, saying that "without them, there would be no such a unique and advanced Heli Chenguang today." At the scene, Li Li announced that He Li Chenguang had successfully landed on the New Third Board on April 8, 2016. The guests present witnessed this sacred moment.

Heli's future product planning reflects young Internet feeling.

The theme of this thank-you banquet is "Harmony but Different Forces Across Dimensions". The event site fully reflects the theme temperament of youth and Internet feeling. From the outdoor layout to the stage construction, they are all closely related to the film elements. The on-site etiquette is even wearing fresh school uniforms, which gives people a feeling of traveling through dimensions in a trance. Several videos running through the thank-you banquet are closely related to the Internet generation, integrating hot words such as "teasing, burning, fun&fan, and crispy" that are very popular with the Internet. Through these videos, Heli Chenguang exposed for the first time the upcoming film and television projects, including the movies "Soul Network" and "Chang 'an Policy", and the TV series "Yes! Mr. Shang "," Best Actress "," Punisher Alliance "," Flying Knife Again "," Immortal Dynasty Qing Yun Zhi "," Happy Travel Notes "," League of Heroes "," Pearl Legend of the Tang Dynasty Empress ", etc. Among them, there are many big movies adapted from popular IP such as "Psychological Crime","The Close Master of School Belle" and "Jue Ji".

Heli Chenguang has always been precise in controlling the youth-themed market and constantly pursues project innovation. He tried to create youth-themed films and fan films for the first time, and created box office success in the "Tiny Times" series and "Old Boy's Raptors Crossing the River".; In addition to the above film and television works aimed at the young people market and in line with the current mainstream young people, Heli Chenguang also strives to create a number of film and television works with excellent quality and reputation, including the movies "Ice and Snow Storm","Gang Renboqi","Soul on the Leather Rope", TV series "Song of Beidou Nanji","Love in 1937","On the Cliff","Hey! Old Man 2 "and many other works. It is not difficult to see from the project plan announced by the event that the products developed by Heli Chenguang, regardless of their themes or fan base, are very suitable for young people of the Internet generation. Most of them have high fan value or movie game interactive value, which can be said to be fun."N-dimensional". At the same time, based on market positioning, we pay equal attention to both commercial and artistic aspects, and strive to create highly ornamental works for film and television audiences.

Build a platform to establish services and set standards to create the best IP value-added service platform in China

and Lichenguang integrates script creation and adaptation platform, film and television drama investment platform, film and television drama production platform, film and television production supervision service platform, new media film and television drama development and production platform, and comprehensive marketing service platform. In one, we strive to create the best IP value-added service platform in China. By selecting high-quality IP, the company conducts in-depth exploration and development from horizontal levels such as film and television dramas, musicals, novels, games, animation, theme parks and derivatives, or vertical levels such as fragmented videos, online dramas, TV dramas, and movies. By building a service platform to integrate various resources, we can tailor appropriate value-added models for IP. In addition, it is supplemented by business models of completion guarantee, risk management and supervision that are compatible with financial products, so that all parties participating in the project can realize added value.

Heli Chenguang has investment companies dedicated to the development, production, planning, filming and promotion of film and television products, equipment companies focusing on providing advanced high-end film and television equipment and standardized management services, physical special effects and scene setting engineering companies, and a company that provides supervision services for China film and television products, and also provides comprehensive integrated marketing services. Heli Chenguang integrates six service sectors to provide customers with a set of standardized services from investment to marketing, and is committed to building industrial processes, service standardization, and production standardization in the film and television industry.

Heli Chenguang has always been from the perspective of market audiences, with a sincere and service mentality, and based on its own platform, extensively and effectively integrated investment, channels, audiences and other industry resources, and has successfully created one after another with high popularity box office and high-quality reputation. Film and television works, striving to create the best IP value-added service platform in China.

Editor: vian