Director Mao Yu: TV drama creation should adhere to the people-centered approach and truly reflect real life

Heroes gather together to seek common development. On October 29, the Hengdian Film and Television Industry Association held a symposium on film and TV drama content production.

Heroes gather together to seek common development. On October 29, the Hengdian Film and Television Industry Association held a symposium on film and TV drama content production. Mao Yu, Director of the Television Drama Department of the State Administration of Press, Publication, Radio, Film and Television, Li Qian, Deputy Director of the Film Art Center of China Federation of Literary and Art Circles, Wang Guofu, Deputy Director of the Press, Publication, Radio, Film and Television Bureau of Zhejiang Province, Yao Jiyang, Deputy Secretary of the Dongyang Municipal Party Committee and Mayor, Jiang Zhenlei, Vice Mayor, Huang Yangming, Secretary of the Party Working Committee of Hengdian Film and Television Cultural Industry Experimental Zone, and representatives of units above the Vice President of Hengdian Film and Television Industry Association attended the meeting. After carefully listening to the opinions of all parties, Director Mao Yu pointed out that realistic theme creation that reflects people's lives is the mainstream of future high-quality creation. At the starting point of the new era, the new mission of film and television dramas is to focus on China heroes to bring rise to the audience. sense of identity.

In his speech, Mao Yu said that the same symposium was held here a year ago. In the past year, many film and television companies participating in the conference have created many excellent film and television works. He believes that excellent TV dramas must be oriented to the public, adhere to a people-centered creative orientation, go deep into life, take root in the people, and actively and positively reflect the joys and sorrows of the people. Only in this way can they win the recognition of the audience and withstand the market test.

Mao Yu pointed out that the competent authorities will encourage more TV dramas to adhere to realistic creative methods, encourage creators to grasp the pulse of the times, shoulder the mission of the times, listen to the voice of the times, and have the courage to answer the issues of the times. Standing at a new historical starting point, China TV dramas must reflect more positive values and ideological connotations after entering the new era, more demonstrate the confidence of China's excellent traditional culture, and be more inclusive of the world's excellent civilizations. He hopes that TV dramas will focus more on China heroes to bring the audience a sense of identity after their rise, and more reflect the people's great practice of realizing their dreams through hard work and courage.

The symposium brought together elites from the national TV drama and film industry, representatives of well-known film and television companies such as Huayi Brothers, Yinji Media, LeTV Huaer, Hengdian Film and Television, Bona Films, Huanrui Century, Zhengwu Sunshine, and Xinli Media. Everyone spoke freely around the "Current Situation of Film and Television Drama Content Production", shared experiences, and predicted the future.

Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said that the production level of TV dramas in China has reached the world-class level. Market rules show that the success of film and television dramas depends on the content of the work rather than the fame. Therefore, if film and television companies want to create successful works, they should work harder on content.

Xu Tianfu, vice president of Hengdian Group and chairman of Hengdian Film and Television, said that the Hengdian Film and Television Industry Association should do more, be a good adviser and assistant to the government, conduct more research on hot, difficult and pain issues in the industry, provide suggestions for the development of the industry, and provide a strong basis for relevant departments and leaders to make decisions; be a good member as a "family member", innovate service methods, safeguard members 'rights and interests, reflect members' demands, and better provide services and solve problems for members; Strengthen industry self-discipline, standardize industry order, carry out strong alliances, and enhance core competitiveness. The work of the association must be professional, standardized and scientific, and truly serve as a bridge between the top and the bottom, coordinating all parties, and communicating with the top and the bottom, improving the association's voice in the industry, leading the development of the industry, and promoting Hengdian's film and television cultural industry has reached a new level.

Hou Hongliang, chairman of Zhengwu Sunshine, believes that in the past ten years, Hengdian has undergone earth-shaking changes. The Hengdian Film and Television Industry Association should take responsibility and work together to build Hengdian into the world's Hengdian, not just China's Hollywood. The production standards of TV dramas are improving, and practitioners must also improve their own standards. All member units of the association should adhere to high-quality creation and create more works with profound thoughts, superb art, and well-produced works to set an example for the national film and television industry.

Other people attending the meeting also followed the spirit of the 19th National Congress of the Communist Party of China as a guide and talked freely about their opinions and suggestions from content production to terminal distribution.

The film and television drama content production symposium at every Hengdian Film and Television Festival was very successful. In 2013, it focused on "China Dream·Film Dream" and discussed the trends and creative hotspots of China's film and television industry to provide momentum for the development of film and television companies; in 2014, it focused on the investment, financing and mergers and acquisitions of film and television cultural enterprises, as well as the capital and cultural docking of film and television cultural development in the new media environment; In 2015 and 2016, they objectively and rationally analyzed practical issues such as the production and industrial environment of film and television dramas under the new normal, and explored the path of high-quality film and television creation, which played a due role in purifying the cultural market.

In recent years, high-quality works by member companies of Hengdian Film and Television Industry Association have continued to emerge, such as "Old Pao","Charlotte Worries","Crouching Tiger, Hidden Dragon: A large number of high-quality film and television works that promote the main theme, spread positive energy, applauded and won have been broadcast on China's TV screens and screens continue to "Hengdian is in charge","Operation Mekong River","Seize the Tiger Mountain with Wisdom","The Great Cause of the Army Building","The Pretender","Sparrow","Military Division Alliance","Ode to Joy II" and "The Flowers Bloomed That Year and the Moon Were Round". More than two-thirds of the country's costume TV dramas and most TV dramas broadcast by first-line and second-line satellite TV stations have Hengdian impressions behind them. According to incomplete statistics, as of the end of September, a total of 125 works of association member companies have won awards at home and abroad, including 13 of the "Five Ones Project Awards", 11 Magnolia Awards, 15 Golden Eagle Awards, and 12 Feitian Awards., 7 Hong Kong Film Awards and 9 Hengdian Wenrong Awards. Some other works have won awards such as the Film Huabiao Award, the Peony Award, and the <$Ding Award. Some works have gone abroad and won awards or were screened at international film and television festivals such as the China-US Film Festival and the Venice Film Festival. Hengdian has become the development highland of China's film and television industry, playing a leading role in the industry.

This year's symposium stood at the starting point of the new era and, in accordance with the spirit of the 19th National Congress, put forward to film and television companies the idea of adhering to the people-centered approach, carrying forward the spirit of craftsmanship, and creating high-quality masterpieces that adapt to the development of the times and like the people, contributing to the great prosperity and development of the film and television industry in China. It will also help Hengdian's film and television cultural industry to the world.

Reporter Tao Jinshui Zhang Panming Photography Han Heng

Editor: Mary