Xu Yongming of Baidu Nuomi Films: "Learning + Ecology" is the key to the export of film capital

On June 14, the 19th Shanghai International Film Festival Internet Film Shanghai Summit was held as scheduled. Xu Yongming, general manager of Baidu Nuomi Films, was invited to attend the "Sword Discussion at the Peak of the Golden Age of Movies" summit forum to discuss with industry colleagues "Related issues such as" China Capital's competition to go to sea and how much it will shake the global film landscape."

On June 14, the 19th Shanghai International Film Festival Internet Film Shanghai Summit was held as scheduled. Xu Yongming, general manager of Baidu Nuomi Films, was invited to attend the "Sword Discussion at the Peak of the Golden Age of Movies" summit forum to discuss with industry colleagues "Related issues such as" China Capital's competition to go to sea and how much it will shake the global film landscape." Xu Yongming said at the forum that Baidu Nuomi Pictures, as a company based on an Internet service platform, hopes to provide the ultimate services for the upstream and downstream of the film industry and become the "water, electricity and coal" of the film industry. In terms of exporting domestic capital overseas, Xu Yongming believes that "learning + ecology" should be the two key words.

Photo: Xu Yongming, general manager of Baidu Nuomi Pictures, attended the "Sword Discussion at the Peak of the Golden Era of Movies" Summit Forum to

provide ultimate services for the upstream, middle and lower reaches of movies

. In the past one or two years, a large amount of capital has gathered in the film industry, which is quite surging. The trend has been extended beyond the country. The prosperity of capital has undoubtedly put China's film industry on the fast lane. The impressive box office of 44 billion yuan in 2015 and the market size with great development potential have also attracted worldwide attention. However, some industry insiders believe that the "best times" may also be the "worst times". Under the carnival of capital, how to ensure the stable development of the film industry is a question that industry insiders need to think about.

In this regard, Xu Yongming of Baidu Nuomi Pictures said at the forum,"Based on the positioning of an Internet service platform, the development direction of Baidu Nuomi Pictures is to become the 'water, electricity and coal' of the film industry." Through diversified investments, we provide innovative and practical ultimate services to the upper, middle and lower reaches of the film industry, and achieve win-win cooperation with the entire industry chain of the film industry.

Photo: Xu Yongming, general manager of Baidu Nuomi Pictures

, introduced that Baidu Nuomi Pictures has also made various innovative attempts in terms of capital, taking the lead in investing in a theater management company in the industry, and adopting strategies such as "Member + Strategy" and "Super Theater Mall" to build a virtuous ecosystem with theaters as the core, increase theater attendance, and help theaters solve the long-standing problem of relying solely on box office support for their revenue structure. At the same time, Baidu Nuomi Pictures also created the industry's first cinema crowdfunding to help the long-term construction and development of cinemas.

In the upstream and middle reaches of the industry, the deep penetration of Baidu glutinous rice films is also obvious to all. Based on hundreds of millions of user fan portals such as Baidu Search, Baidu Post Bar, Baidu Maps, and iQiyi, as well as unique big data technology, Baidu Nuomi Pictures has provided strong technology in film investment, audience research, IP incubation, and accurate publicity. Technical and data support. Xu Yongming also announced a new strategic layout of the "multi-platform matrix" at the Beijing Film Festival in April. With Baidu's glutinous rice film platform as the core, a matrix of big data, advertising, finance, fans, performances and other platforms has been derived to provide cooperation for the film industry. Partners provide more extreme services.

"Learning + ecology" should be the key word for domestic film capital going abroad

. Talking about the current trend of exporting a large amount of domestic capital overseas, Xu Yongming believes that opportunities and risks coexist. The development potential of China's film market is obvious. Even if capital is being exported abroad, it will ultimately pay the greatest attention to the domestic market. However, if capital is exported simply from the content aspect, there will be risks that cannot be ignored. "In the process of exporting China's capital overseas, learning and ecology are two key words." Xu Yongming said.

Xu Yongming believes that the foundation of China's film industry system is still weak, and practitioners urgently need to improve their professional capabilities under the industrial system, rather than being limited to the previous workshop-style work processes. By exporting overseas capital, the domestic film industry can draw on advanced overseas production experience. By learning from abroad about script creation, film shooting, post-production, film publicity and other aspects, China's film industry system will surely grow rapidly.

Take the recent investment in the largest brokerage company in the United States as an example. In the American film industry, the entertainment industry is highly professional and mature, and the division of labor between employees and companies is extremely precise. Specialized brokers are needed to distribute them in various companies according to the needs of the film. Directors, screenwriters, and studios gather together and are responsible for various details of the cooperation. If China films are to be highly industrialized, the broker system is also indispensable. Transplanting this system to China through capital operation may enable China films to find a shortcut in the industrialization process.

On the other hand, Xu Yongming believes that in the process of exporting capital overseas, the establishment of a virtuous cycle ecology is extremely necessary. While introducing foreign production experience, technology and talents through capital export, it is also necessary to export China's core competitiveness overseas, including talents and cultural and ideological cores, so that the domestic film industry can withstand various risks in the process of capital going abroad, establish its own strong ecosystem in the international film landscape, and continuously enhance the influence of the Chinese film industry around the world.

Editor: queenie