Jay Chou becomes the brand spokesman of Skyworth and starts the new strategy of transforming LED.

On April 8, Skyworth Group held a press conference in Shenzhen, officially announcing that Jay Chou, the entertainment pioneer signed, became the spokesperson of Skyworth TV brand, created an image ambassador for Skyworth cool LED star products, and comprehensively launched Skyworth transformation LED strategic action and brand promotion plan. This is another grand brand activity of Skyworth Group since 1997 when it started to use star endorsements such as Zhang Mingmin, Zheng Yijian, Zhang Ziyi, Women's Twelve Music Square, China Aerospace and China Shooting Team.

Jay Chou Attends Skyworth Meeting

On the afternoon of April 8, Jay Chou appeared at Skyworth Group's 2010 Annual Dealer Conference in Shenzhen, met with 2000 Skyworth dealers nationwide and showed new songs on the spot. At Skyworth Meeting, Chairman Zhou and Skyworth senior management participated in the launch ceremony of Skyworth Transformation LED, Win Together 2010 Strategy. Zhang Xuebin, Chairman of Skyworth Group Board of Directors, Yang Dongwen, President of Color TV Business Department and Liu Tangzhi, General Manager of Marketing attended the ceremony. According to reports, Zhou Dong will launch a new music album and hold a global music tour in May 2010. Skyworth will launch a star strategy in 2010 and is currently negotiating with its brokerage company.

Jay Chou's image fits Skyworth's cool LED multimedia entertainment attributes

Skyworth Group will position 2010 as LED year, launch LED strategy, and lead the wave of color TV upgrading. Skyworth cool LED is Skyworth LCD TV's best-selling star products, star products and star king of the perfect combination, lies in the entertainment leader characteristics of both sides. According to reports, Skyworth Cool LED is based on the basic attributes of ordinary LED, with a number of multimedia entertainment solutions attached, not only has TV portal network cool open network, but also integrates TV network, Internet, streaming media and other multimedia entertainment solutions, so that consumers can easily realize TV video chat, online watching movies, at home K songs and other dozens of application needs, subverting the traditional TV view. As early as 2007, Skyworth began to concentrate resources to create LCD strategic plan, continuously launched cool entertainment TV series, and guided consumers to enjoy the new entertainment life of 4C integration era.

According to introduction, after Jay Chou's image is injected into Skyworth brand, Skyworth will use the new slogan of cool LED product category, which is set as cool outside and happy heart, which means that Skyworth cool LED takes into account aesthetic industrial design, practical functions and wonderful and pleasant lifestyle enjoyment. The first innovative design center in the color TV industry has brought revolutionary industrial design changes to Skyworth products. The product technology is directly comparable to foreign brands and has repeatedly won the German IF Industrial Design Award and the Red Dot Award for Design. The multimedia entertainment HD content platform mode advocated by Skyworth has become the industry standard promoted by the state.

Skyworth brand upgrade to internationalization

We want to create an all-round product experience for consumers, not only practical value, but also psychological and spiritual information value. Liu Tangzhi, general manager of China Regional Marketing Headquarters of Chuangwei Group, explained to reporters the reasons for signing Jay Chou, saying that enabling Jay Chou's endorsement image means presenting a higher level of Chuangwei image for consumers, and all of these have a solid foundation. In 2009, Skyworth Group enjoyed the national policies, successfully implemented the LCD transformation strategy, vigorously promoted system marketing, improved management efficiency, and achieved excellent performance such as the first in national sales of color TV category, the first in national sales of LCD TV category, the first in national sales of home appliances to the countryside, and the first in national sales of digital all-in-one. In the field of industrial chain, Skyworth color TV strives for the upper reaches and has achieved fruitful results. Coolopen TV has become the market standard for multimedia entertainment TV, the world's first Coolopen chat TV products and technologies, home 3D LED TV is launched by Skyworth in China; the independent innovation capability of LCD industry chain has been formed; and industrial innovation design has achieved remarkable results.

Reporters also found that Skyworth 2009 is not the color TV stand alone. Skyworth Group's digital technology, Qunxin security, automotive electronics, precision technology, LCD modules and other businesses have achieved healthy development and rapid growth. The brand value of Skyworth reached 17.8 billion yuan, and the market value of Skyworth shares rose sharply. The stars shine, creating a brilliant Skyworth phenomenon.