The 28th Shanghai Television Festival is scheduled to open on June 19

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The 28th Shanghai Television Festival will open on the morning of June 19, and the "Magnolia blooming" award ceremony will be held on the evening of June 23. This year's Magnolia Award selection will achieve full coverage of network audio-visual content for the first time.

Shanghai Television Festival, founded in 1986, has become an important weather vane for the development of China's radio and television audio-visual industry by virtue of its good market reputation and the high standard and diversity of Magnolia Award selection. The global feature films of this year's Shanghai Television Festival span two years and are divided into four categories: TV dramas (including Chinese TV dramas and overseas TV dramas), documentaries, cartoons and variety shows. By the end of March 31, 2023, nearly 1900 TV works have been collected from 49 countries and regions on five continents. European and American countries have always been active participants in the Magnolia Award, especially in the categories of overseas dramas, cartoons, and documentaries. This year, head film and television organizations in Europe and the United States, including the United States, Canada, Britain, Germany, France, Italy, Spain and other traditionally popular European and American film and television countries, have signed up for this year's Magnolia Award. The Magnolia Award, which is jokingly called "immortal fight" by the industry and netizens, will be more competitive this year after two years of accumulation.

This year's Magnolia Award selection for the first time put the network audio-visual content into the scope of the whole plate registration, and received positive feedback from the industry. Among the categories of cartoons, documentaries and overseas dramas, the content of online audio-visual accounts for about 50% of the total number of applications; for the Chinese drama units in the TV series category, pure online dramas account for about 30% of the total number of applications for Chinese dramas; the number of online variety shows accounts for about 37% of the total number of applications for variety shows.

The opening ceremony of the Shanghai Television Festival on June 19 will show the important breakthrough of China's excellent TV work "going out" and the positive contribution made by Chinese television to enhancing the transmission and influence of Chinese culture and deepening exchanges and mutual learning among civilizations. The TV market will bring together domestic and foreign head film and television production companies, film and television shooting bases, broadcasting platforms, post-production companies, etc., and hold a series of activities such as China story promotion, technology salon and so on. give full play to its "window" value as the most mature television trading platform in Asia The Magnolia TV Forum will invite domestic and foreign TV industry leaders to have an in-depth industry dialogue, and the chairman of the Magnolia Award jury and judges of each unit will also set up a "master class" here to communicate face-to-face with employees and ordinary audiences; excellent Shanghai-made TV dramas will focus on a large number of excellent Shanghai-made TV dramas in the past decade, and explore the new direction of TV creation from point to face.

Excellent TV works give countless viewers spiritual strength, and letting people share the results of the Magnolia Award is the original intention of the Shanghai TV Festival. The Huimin screening of this year's Shanghai TV Festival will introduce a professional curatorial mode, meet the viewing needs of the public, integrate the works, venue environment, crowd characteristics, and so on, and carry out professional planning; the "Magnolia Award" international TV program will expand its channels, on the basis of the original Shanghai local TV channels, a new network exhibition area will be added. In the form of solicitation, voting and "clocking in", the selection of "Best Film and Television View location in Shanghai 2023" unlocks the colorful city experience through the appeal of film and television works; the old festival calls for a new track, and this year's Shanghai TV Festival will be combined with the new track of meta-universe to create the first large-scale independent film and television festival in Asia-- Metafilm, the Shanghai International Film and Television Festival Yuan Universe experience Center. The new breakthrough in space, carrier and participation will give citizens and film and television lovers a new way to "open" the Shanghai TV Festival, which has a history of more than 30 years.