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Mili Pictures has a valuation of 4 billion yuan after Series C, high-quality films create good sales for overseas distribution

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At present, among Mi Li's many film projects, the one that satisfies Zhang Qing most with the storyline is "Invincible Ping-pong Rabbit", which will be released in the summer of 2017. Zhang Qing said that he was glad that Mi Li did not start to move down after the failure of the first movie, but was improving step by step, especially in the current good opportunity, without wasting the opportunities given by the market.

the serious overspending of the "Valley of the Dragon" film and the limited domestic box office brought tremendous pressure on the revenue and expenditure of rice grains at that time. As a result, the rice grain can only look overseas, but unexpectedly, this unintentional act of inserting willow has brought great surprise and harvest to the rice grain.

original title: Rice Grain Pictures disclosed its valuation for the first time-behind round C 4 billion, founder Zhang Qing explained in detail: what kind of content company is Rice Kernel?

valuation may not represent everything, but it can at least reflect the market's existing recognition of a company and expectations for the future.

Rice Grain Pictures is such a "magical" company. Since its first financing in 2014, although in the outside world, the content company has only officially produced two animated films, "Dragon Valley: the Dawn Breaking Dawn" (hereinafter referred to as "Dragon Valley") and "three Little Pigs and Magic Lamps". However, according to the reporter's exclusive knowledge, after the completion of round C this year, the post-investment valuation of Rice Pictures has reached as high as 4 billion yuan.

sometimes, compared with the discussion of film and television works, the outside world will be more interested in the figures of the capital market. The valuation of rice grain has exceeded the market value of many new third-board listed film and television companies, which has made many people in the outside world wonder: why is this company worth so much money?

but for journalists, we are actually more concerned about something behind the capital numbers, because without the support of these things, rice grains will not get a 4 billion valuation. For example, what is the business logic and strategic planning of rice grain diversified business layout after dabbling in VR, games and second dimension? For example, the 2014 "Valley of the Dragon" movie budget overrun is a profound lesson, and what lessons do this lesson bring to rice grain, and what important role did rice grain play in the later enterprise development?