Wanhe Tianyi Live Broadcast Subsidiary Wanhe Mutual Entertainment received joint investment from Douyu, Xiashan Technology and Micrography

Recently, Wanhe Mutual Entertainment, a subsidiary of Wanhe Tianyi's live broadcast business-related subsidiary, has obtained joint investment from Douyu, Xixia Technology and Microfilm Capital. Wan He Tianyi said that it is not convenient to comment on this matter at this time.

Recently, Wanhe Mutual Entertainment, a subsidiary of Wanhe Tianyi's live broadcast business-related subsidiary, has obtained joint investment from Douyu, Xixia Technology and Microfilm Capital. Wan He Tianyi said that it is not yet convenient to comment on this matter.

In an earlier interview with the media, Chen Weihong said that the live broadcast will take two to three years to complete the path of video websites in the past ten years. The Universal Alliance will select platforms that they believe will be competitive in the future to explore this new content form. Previously, Wanhe Tianyi also invested in Yihong Entertainment, which focuses on live broadcast of PGC content and artist incubation, with an investment amount of 10 million yuan.

So what card is Wanhe Entertainment, which has received capital injections from two live broadcast platforms and a large industry, playing in the live broadcast field?

If you take Yihong Entertainment invested by Wanhe Tianyi as an example, this subsidiary may be positioned as a live broadcast PGC brand to help live broadcast platforms solve the current problem of insufficient production capacity of high-quality content. Wanhe Tianyi has obvious advantages in this regard. On the one hand, it has its own professional live broadcast venue, which can solve the entrepreneurial team's investment in assets in venues and equipment. On the other hand, it has accumulated over the years. Talent resources will also be the focus of cooperation.

Of course, the live broadcast of PGC variety shows is also a new card for Douyu and Yifi Live Media platforms to seek growth. But in fact, there is currently no platform that has achieved a large supply of high-quality live broadcast variety shows. To make the cake bigger while controlling costs, we need to find suitable teammates.

Wanhe Entertainment, which is backed by Wanhe Tianyi, has built a complete content production line. If they are willing to open up this production line and turn it into an SDK for creators who now want to enter the field of live PGC content, the threshold for producing content will be reduced, and the content production cycle and cost will be optimized to a certain extent.

On the other hand, Wanhe has actually accumulated a lot of resources in content investment promotion in the past. When it helped CP mass produce live PGC content as a live content studio, traffic distributed between live broadcast platforms can also be here. If there is aggregation, these resources in the past have become good commercial exports.

Editor: yvette