Galaxy Cool Entertainment received more than 200 million yuan in Series B financing to complete its Mars-centered IP layout

Tianjin Galaxy Cool Entertainment Culture Media Co., Ltd., the production company of "Mars Intelligence Agency", recently completed more than 200 million yuan in Series B financing, led by Yunfeng Fund, followed by Youku and Hongtai Funds.

Original title: Galaxy Cool Entertainment, a production company of Mars Intelligence Agency, received more than 200 million yuan in Series B financing

. On the evening of June 27, Tianjin Galaxy Cool Entertainment Culture Media Co., Ltd., a production company of Mars Intelligence Agency, recently completed more than 200 million yuan in Series B financing, led by Yunfeng Fund, followed by Youku and Hongtai Funds.

According to Xu Zhe, CFO of Galaxy Cool Entertainment, after this round of financing, the company will accelerate the IP transformation of "Mars" and complete the IP layout with "Mars Intelligence Agency" as the core.

Galaxy Cool Entertainment was established in 2015 and has developed into the leading company of online content in two years. The well-known program "Mars Intelligence Agency" is the first project that Li Wei jumped out of Hunan Radio and Television and started as CEO of Galaxy Cool Entertainment.

Galaxy Cool Entertainment received more than 200 million yuan in Series B financing. The new season of "Mars Intelligence Agency" returned on July 1.

As the first online student variety show in which Wang Han participated,"Mars Intelligence Agency" seized many opportunities in the industry and "First": It was the first program to test the national novel discoveries through variety shows; It pioneered a new model of reasoning and interaction, and used innovative brain-based reasoning methods to reshape the essence of big data; At that time, the program was not officially launched, setting a record for the first season in the history of online student variety shows, with investment exceeding 100 million yuan. Currently, this program has been broadcast on Youku for two seasons and received billions of clicks and hundreds of millions of advertising revenue in 2016.

Whether we look at "Mars Intelligence Agency" in terms of its broadcast volume, investment promotion effect, or the awards given by popular topics and credible media, we should all admit that it is indeed the "king of Internet Comprehensive" in 2016. "Mars" not only allows the audience to see a different Wang Han, but also makes Xue Zhiqian, Guo Xuefu, and Liu Wei the hottest variety cards on the Internet.

In the view of Li Wei, the founder and CEO of Galaxy Cool Entertainment, the goal of "Mars" is no longer limited to a hit online company. They are creating a "futuristic, young, and secondary super IP" around "Mars", covering various forms such as online dramas, movies, artist agencies, and apps.

Li Wei said,"We define the IP of 'Mars' as happy and different. All our content will develop a worldview around 'Mars' and make movies and dramas according to this worldview."

It is understood that part of this round of financing will be used to develop the film and television business, led by Zhu Yan, who was originally born in the Hunan Satellite TV Film and Television Drama Center, and will still target the head to create a "super drama series." At present, two online drama projects have been confirmed that Xue Zhiqian will be invited to direct and cooperate with Shen Mengchen. In addition, Galaxy Cool Entertainment will also launch two programs,"Mars Laboratory" and "Mars Academy", to conduct in-depth development based on the worldview of the "Mars Intelligence Agency" architecture.

Galaxy Cool Entertainment is also trying to make more connections with the big entertainment industry chain through Youku. Galaxy Cool Entertainment will cooperate with Taobao on a shopping program "Mars Creation Bureau", and will consider cooperating with Alibaba Pictures for the film project.

In addition to movies, online dramas and other projects, Galaxy Cool Entertainment has also established a Short Video Center Mars Video, and will start launching Short Video in early July. Li Wei introduced that the Short Video section will provide "interesting" and "quality" content.

It is understood that the new season of "Mars Intelligence Agency" will be launched on July 1, and relevant IP actions will also be implemented with this round of financing.

Editor: Mary