"Wolf Warrior" 2 billion yuan in 8 days: Road 21 Capital laughed, Jack Ma, Wang Jianlin, Deng Chao made money

The box office exceeded 100 million in 4 hours and exceeded 2 billion in 8 days. The little-known Wu Jing has made "Wolf Warrior 2" a "national Internet celebrity", which has become a phenomenal hit among domestic films this year.

The unknown Wu Jing wrote, directed and performed himself, turning the silent "Wolf Warrior 2" into a "national Internet celebrity".

Another successful counterattack case! Another successful counterattack case!

The box office exceeded 100 million yuan in 4 hours and exceeded 2 billion yuan in 8 days. The unknown Wu Jing wrote, directed and performed, turning the silent "Wolf Warrior 2" into a "national Internet celebrity". It has become a phenomenon hit in this year's domestic films.

How popular is it?

As of 10:40 on August 4,"Wolf Warrior 2" had box office of 2.098 billion yuan, breaking many Chinese box office records. Previously, Stephen Chow's box office record of breaking 1 billion yuan in 92 hours directed by "Mermaid" has become a thing of the past.

Not only did "Wolf Warrior 2" rank first in the box office of films currently released in China, but "Wolf Warrior 2" led the global box office last weekend, closing in at US$125 million in the first weekend, even defeating famous Hollywood director Christopher Nolan's "Dunkirk".

Why the film's popularity

matches the rocket-level box office rise of "Wolf Warrior 2" is the good reputation of this military-themed film. The industry believes that action scenes are not inferior to Hollywood, and the main theme narrative is naturally not stiff.

"Wolf Warrior 2" has almost all the necessary elements for a Hollywood war blockbuster. Tank drift, drone raids, helicopter crashes, underwater hand-to-hand combat, warship missile launches...

Party media said that some people lamented that the current world of China's film industry is dominated by "beautiful men" and "little fresh meat," but the sudden emergence of "Wolf Warrior 2" also shows that heroes are most passionate and their emotions are most touching. Like Zhu Rihe's military parade,"Wolf Warrior 2" aroused strong resonance with its vigorous attitude, heroic blood, and patriotic enthusiasm.

More importantly,"Wolf Warrior 2" also allows people to see that only by respecting the audience and the market can our main theme works better spread righteousness and promote positive energy.

Relevant listed companies benefited from

"Wolf Warrior 2" used the actual box office to effectively refute the "inflection point theory" and "haze theory" in the film market for more than a year, and also gave the producers and guaranteed issuers behind it a win-win situation.

On the one hand, Beijing Culture and Juhe Film Federation relieved the box office guarantee of 800 million yuan in the first week; on the other hand, Wu Jing and other producers will receive a higher proportion of the box office exceeding 1.2 billion yuan!

The box office of the film continued to hit new highs, and the stock prices of relevant participating listed companies also rose to varying degrees.

Data shows that although Beijing Culture, the biggest backer of the film, closed slightly at 18.85 yuan yesterday, it has increased by more than 40% in the five trading days since "Wolf Warrior 2" was released on July 27.

The stock prices of other participants have also risen to varying degrees. For example, Enlight Media has risen by 12.4% since July 27, Jetsen shares have risen by about 9%, and China films have risen by about 5%.

Wu

Jing, who participated in the 21 Road Capital Group's director and starring role in "Wolf Warrior 2", once lamented,"I didn't make any money at all because the overspending was too heavy. The budget of" Wolf Warrior 2 "exceeded from 80 million yuan to 200 million yuan. The overspending is too serious."

However, the reason why I dare to overspend my money to 200 million yuan is also because there is a long list of film and television companies behind "Wolf Warrior 2". Data shows that behind "Wolf Warrior 2" are 14 production companies and 7 distribution companies.

"Look at the movies that have been kidnapped by capital over the years, they all die. So I can't be 'raped' by capital, I want to sleep with capital." In an interview, Wu Jing spoke quickly.

During the promotion period of the first film of "Wolf Warrior", some media broke that Wu Jing's parents-in-law sold their house to support Wu Jing's filming. The report said that when the film needed to increase investment and budget, Wu Jing's parents-in-law heard about it and directly planned to sell the house to support it.

With his first experience, Wu Jing found more than 20 production and distribution companies this time.

Participating in this feast were not only Dengfeng International and several "old" producers from the Spring and Autumn Period, but also many "new faces" such as Wanda Pictures and Bona Pictures, and even companies that entered the game after guaranteed guarantees.

Industry insiders revealed that there are many producers of "Wolf Warrior 2", but in fact, part of it is out of resource and human considerations.

Focusing on Wu Jing's company Dengfeng International, and taking an in-depth look at the producers and distributors behind "Wolf Warrior 2", it seems that we can vaguely see the complex relationship in the film and television industry.

Among them, the Spring and Autumn Period, as the producer of "Wolf Warrior 1", cooperated closely with Dengfeng International. Dengfeng International also appeared in "The Journey to the West 3", which was dominated by the Spring and Autumn Period last year.

Star Era Films is also one of the co-producers of "Wolf Warrior 1" and focuses on military-themed film and television dramas. It has produced military dramas such as "Dances with Wolves" and "I am the Fire Phoenix of the Special Forces".

The listed company Jebsen Century was originally an equipment supplier to CCTV, Hunan Satellite TV and other TV stations, and was also the parent company of Star Era Film and Television.

In addition, Taofeng Pictures was also a co-producer of "Wolf Warrior 1". In April 2016, it transferred its investment share in "My Father-in-Law Can Martial Arts" to Beijing Culture for 29 million yuan.

An industry insider revealed that agreeing to Wanda Pictures to join the producer camp was obviously due to Wanda's advantages in theater filming.

Participants in the box office guarantee model are actually a gamble on the market.

The box office guarantee is the box office commitment made by the film distribution company to the investors or producers. If the film ultimately fails to reach the publisher's guaranteed box office figure, the publisher will need to divide the account to the other party according to this amount.

An announcement by the publisher Beijing Culture in August last year showed that the company provided 800 million yuan in guaranteed box office revenue for "Wolf Warrior 2".

When the total box office of the film is no more than 800 million yuan, the total box office share of the publisher is 12%(including Beijing Culture 6.6%); for the

film's total box office revenue between 800 million yuan and 1.5 billion yuan, the distributor's box office share is 25%(including Beijing Culture 13.75%); for the

film's total box office above 1.5 billion yuan, the distributor's box office share is 15%(including Beijing Culture 8.25%).

In other words, Beijing Culture's box office expectations for "Wolf Warrior 2" are between 800 million yuan and 1.5 billion yuan. The box office has easily exceeded 2 billion yuan.

The success of "Wolf Warrior 2" has made its publisher and Beijing Culture, which has been half-baked, the leading brother in this round of A-share market.

The "story" of the little-known Beijing culture is indeed attractive enough to continue to increase its daily limit and allow funds to enter without hesitation.

The imagination comes from the continued rise in the box office of "Wolf Warrior 2", which is considered to be a "nuclear weapon" that detonates its performance.

According to the contract in the announcement, the total box office revenue of "Wolf Warrior 2" will be excluded from 5% of the national film transformation funds and 3.3% of taxes, which will form net box office revenue. About 43% of the net income will become the producer's distribution revenue, which will be shared by the producer and the distributor in proportion.

Among them, when the total box office revenue of the film is less than 800 million yuan, the total box office share of the publisher is 12% of the producer's distribution revenue, of which Beijing Culture accounts for 6.6%; the total box office revenue is between 800 million yuan and 1.5 billion yuan. For the part, the box office share of the publisher is 25% of the producer's distribution revenue, and Beijing Culture accounts for 13.75%; For the portion with total box office revenue of more than 1.5 billion yuan, the distributor's box office share is 15% of the producer's distribution revenue, and Beijing Culture accounts for 8.25%.

Tencent's "Prism" calculates this that when the box office of "Wolf Warrior 2" reaches 2 billion yuan, the revenue of Beijing Culture will be about 75.02 million yuan, and when the box office reaches 3 billion yuan, it will be about 108 million yuan. If the box office finally approaches 4 billion yuan, Beijing Culture's revenue will reach 140 million yuan, and most of the revenue will be directly converted into profits.

Wu Jing may earn 400

million yuan."Wolf Warrior 2" was mainly produced by Wu Jing's Beijing Dengfeng International Cultural Communication Co., Ltd. According to public information, this company was established in 2008 with a registered capital of 3 million yuan. On January 20, 2016, the executive director was changed from Wu Jing to Wu Yan.

According to media reports, Dengfeng International, as the main producer, has already locked in more than 200 million yuan in revenue in advance from the guaranteed guarantee of 800 million yuan for "Wolf Warrior 2" before it started. Wu Jing, as the actual controlling shareholder, has already earned a profit of 67 million yuan.

However, Wu Jing still kept "crying poor" in front of the media: "Let me tell you, I won't make any money because the overspending is too serious. Most scenes of" Wolf Warrior 2 "were filmed overseas, with a total of 4077 shots. The crew stayed in Africa for ten months, with 500 blacks, 500 China, 500 crew members, and 200 small workers. There were missile bombing, and tanks crushing cars, sparks and lightning all the way. The original budget was 80 million yuan, but it cost 200 million yuan by the end of filming, not including the 60 million yuan investment in publicity."

According to calculations by Phoenix Finance's "Comic Book", if the box office of Wolf Warrior 2 reaches 2 billion yuan, excluding the cost of 200 million yuan, the producer represented by Wu Jing can receive about 400 million yuan in box office revenue.

In addition to Dengfeng International, Wu Jing also held shares in a new third board company during the filming of "Wolf Warrior 2". At the founding meeting and first shareholders 'meeting of Focus Picture Co., Ltd. held on April 15, 2016, Wu Jing announced that he would join Focus Picture and appear at the shareholders' meeting as a star shareholder.

According to the announcement of the listed company Weihai Co., Ltd., after its acquisition of Focus Picture, Wu Jing's capital contribution was 300,000 yuan, with a contribution ratio of 2.6604%, which is not much. This company is a film and television special effects production company and also participated in the production of the first film of "Wolf Warrior".

Jack Ma, Wang Jianlin, Wang Changtian, and Deng Chao also made money.

"Wolf Warrior 2" made a lot of money, and the richest people and stars also made money.

As the producer, Bona Films is behind Yu Dong; Wanda Films, which is also the producer, is behind Wang Jianlin. "Wolf Warrior 2" is a big hit, and they will definitely be able to get a piece of the pie.

In addition, Cheng Yingying, the producer of "Wolf Warrior 2", also has a great background, with Deng Chao and Wang Changtian's Light Media and Ali Group behind them.

In 2016, Enlight Media's revenue was reported to be 1,731,311,632.22 yuan, an increase of 13.66% over the previous year. In addition, the announcement also revealed that major IPs such as Han Han's famous work "Triple Gate" are also in the future plans of Rays. The boss of Enlight Media is Wang Changtian.

According to the industrial and commercial data of Sky Eye Inspection, the chairman of Cheng Yingying is also an acquaintance of everyone, the "running man" Deng Chao. Among them, Shanghai Huixing Huiying Film and Television Culture Studio holds a shareholding ratio of 26.88%, and the gang leader searched Weibo and found that Deng Chao Studio's Weibo certification has the same name.

In addition, the "Ali System" also benefited. Whether it is Orange Image, Unity (that is, Youku Tudou) Information Technology Co., Ltd. or Enlight Media, all have Jack Ma's layout.

For example, industrial and commercial data shows that Hangzhou Ali Venture Capital Co., Ltd. subscribed approximately 257 million yuan on December 31, 2015 and became its shareholder. According to Enlight Media's 2016 annual report, at the deadline of the disclosure period, Hangzhou Ali Venture Capital Co., Ltd. held 8.78% of Enlight shares, making it the second largest shareholder.

Editor: Mary