More than 60% of films have not reached the guaranteed issuance amount, overheated capital, renvoi has low success rate
According to statistics from reporters from Beijing Business Daily, 11 films were guaranteed at the box office in 2016. There were also film and television production and distribution companies such as Yaolai Film and Television, Microfilm Times, and financial investment companies such as Kuailu Group. Although the growth rate of the domestic film market slowed down in 2016 due to factors such as the reduction in ticket subsidies and the return of rationality to the audience, more than half of the guaranteed release films did not meet expectations, which still cast a shadow on the prospects of guaranteed release in 2017.
of the 11 films released with a guaranteed release, only 4 have met expectations. Although the growth of the domestic film market slowed down in 2016 due to factors such as the reduction of ticket subsidies and the return of audiences to rationality, the failure of more than half of the guaranteed release films to meet expectations still cast a shadow over the prospect of guaranteed release in 2017.
the 2016 Spring Festival film "the Mermaid" grossed more than 3 billion yuan at the box office so that more capital is aimed at guaranteed distribution. According to statistics from the Beijing Business Daily, 11 films made public at the box office in 2016, and the capital to guarantee the bottom of the film is also Yaolai Film and Television, Weiying era and other film production and distribution companies, as well as financial investment companies such as Kuailu Group. But from the box office point of view, not every movie can replicate the success of Mermaid. Of the 11 guaranteed films, only four met expectations. Although the growth of the domestic film market slowed down in 2016 due to factors such as the reduction of ticket subsidies and the return of audiences to rationality, the failure of more than half of the guaranteed release films to meet expectations still cast a shadow over the prospect of guaranteed release in 2017.