The filming venue of "Love of the Hawthorn Tree" wants to take the opportunity to build local tourism

“Hawthorn tree economic account

This is an impulse to dream of fame.

Yuan 'an County is located at the southern foot of Shennongjia, adjacent to the Three Gorges Reservoir Area. Due to its remote geographical location, Yuan 'an has undertaken a large number of military enterprises since the country launched third-line construction in the 1960s and 1970s, and its factories are distributed in mountains of different sizes across the county. As a result, today, Yuan 'an County is still the only county in Hubei Province that is not open to the outside world.

Yuan 'an County has successively become the filming location of the movie and TV series "Love of the Hawthorn Tree"

This kept Yuan 'an unknown to outsiders for a long time, but with the release of the movie "Love with the Hawthorn Tree", Zhang Yimou's arrival made Yuan' an's name famous across the country overnight. This is a publicity effect that cannot be obtained even by investing huge sums of money. The temptation to become famous has aroused the enthusiasm of Yuan 'an officials or ordinary people.

Obviously, even if they are raised in a boudoir, officials of all sizes in Yuan 'an know Zhang Yimou's magic of turning stone into gold.

Apply for a special fund of 230,000 yuan to serve Zhang Yimou

All we can do is mobilize for political work, not invest in movies with taxpayer money.& rdquo; This is repeatedly stated by Yichang officials. But Tan Jianguo also agreed that Zhang Yimou's filming is not an ordinary commercial activity. rdquo; However, the hidden cost of mobilizing political work in the county and city saved Zhang Yimou money, but it was impossible to count as investment in the film.

As long as the word Yuan 'an appears at the end of the film, the purpose of publicity will be achieved. rdquo; Wang Xiuwu and other local officials in Yuan 'an do not have high requirements for return from the co-auction that involves a lot of energy.

However, this is also an unknown number. ldquo; We are most worried that the units that acknowledge the gratitude will be written in a unified manner as thanks to the Yichang Municipal Party Committee and Municipal Government, without even the word "Yuan 'an". rdquo; Wang Xiuwu said.

In fact, for Yuan 'an, which has a population of only 130,000, the expenses incurred in serving the crew cannot be completely ignored.

The privately owned Mingfeng Hotel is the best hotel in Yuan 'an County. In order to accommodate nearly 200 people in the crew, Yuan 'an County coordinated and provided Zhang Yimou with a luxury suite priced at 1880 yuan a day at a price of 380 yuan a day. Standard rooms with a public price of 180 yuan per day are also provided to the crew at 120 yuan and 80 yuan per day.

At its peak, Zhang Yimou's crew occupied all the third, fourth, and fifth floors of the main building of Yuan 'an Hotel, and accommodated as many as 98 rooms. Zhou Suozhu, general manager of Mingfeng Hotel, admitted that the crew could only keep the capital and make a small profit during the rental period. Thanks to the Co-filming Office, the county provided subsidies to every room we had." rdquo;

The reporter saw in the occupancy account of Mingfeng Hotel that the book income on the first day of the crew's official arrival on April 13 was 9500 yuan, and the book income of the hotel during the peak period of filming on April 23 was 11360 yuan.

While filming a scene where the female lead number one Jingqiu crosses the river on a boat, the Yuan 'an County Photography Office rented a wooden boat from Yichang according to the crew's request. After returning to the boat after filming, Zhang Yimou discovered that the actors in the play were carrying schoolbags when they got on the boat, but when they got off the boat, the schoolbags were missing. ldquo; We had to take a re-photo after we exposed the help, and we asked someone to transport the boat from Yichang, 90 kilometers away." rdquo; Wang Xiuwu said that after the filming was over, the crew didn't want to pay any more, so they mobilized us to simply buy the boat. rdquo; In the end, after paying 20,000 yuan, the broken ship that had filmed for Zhang Yimou stayed in Yuan 'an. ldquo; Of course, it's not worth 20,000 yuan, but we need to see the hidden value of the ship." rdquo; Wang Xiuwu said.

For Yuan 'an, there are still many similar investments, such as a pavilion built specifically for the rendezvous between the actress Jing Qiu and the male protagonist Lao San, and a newly built dock for ships to dock. This greatly saved the crew expenses and also saved the trouble of dealing with local people.

More than 300,000 yuan was compensated.& rdquo; Wang Xiuwu said that during the more than half a year of serving the crew, there were still many indirect costs that could not be calculated.

Tan Jianguo also denied that Yichang City had direct funds as an investor in the filming of the film, which is different from Tangshan's filming of "Tangshan Earthquake." rdquo; However, he also believes that if similar costs such as compensation and full-time work of dedicated staff are included, it is possible to cost millions." rdquo;

Yiling District of Yichang City is also responsible for filming the film. In a document from the Propaganda Department of the District Party Committee requesting instructions on solving the reception expenses for film filming, our reporter saw that Zhang Yimou had specially applied for a special fund of 230,000 yuan to serve him well.

The reporter saw a condolence note from the leaders of Yiling District to express condolences to Zhang Yimou's crew. It listed a gift list: 200 kilograms of pork, 10 pheasants, 8 cured pig's feet, 500 native eggs, 40 kilograms of Qingjiang fish, 5 pieces of rice flowers, and 5 tea leaves.

According to the reporter's understanding, during the several months when Zhang Yimou stayed in Yichang and Yuan 'an to select scenes and shoot, similar condolences were made many times.

Yuan 'an County was renamed“ Hawthorn County”?

The uproar brought by Zhang Yimou lasted in Yuan 'an County for more than a month.

From then on, until the movie was released, only memories were left to the people of Yuan 'an. They did not even leave a photo or image.

Wang Xiuwu and others have repeatedly explained to reporters that because the city and the crew have signed a confidentiality agreement, they are not allowed to take photos or video on the scene, and are not allowed to disclose any information taken to the media. But Tan Jianguo denied this. We have not signed any agreement with Zhang Yimou. rdquo;

But no matter what, the temptation brought by Zhang Yimou has made Yuan 'an unable to calm down.

Because of "Hero", Zhang Yimou has made Jiuzhaigou famous all over the world,"Walking Alone for a Thousand Miles" has made Lijiang tourism even more powerful;"Three Guns Shocking" has made tickets for the Danxia Landform Scenic Area in Zhangye, Gansu Province several times. rdquo; Similar statements in the media have become a topic of discussion among officials at all levels in Yuan 'an County. Our reporter saw the following statement in a research article by Zhang Jun, member of the Standing Committee of the Yuan 'an County Committee of the Communist Party of China and Minister of Propaganda. Yuan' an should take advantage of the east wind of "Love of the Hawthorn Tree"? Create a film and television cultural industry and drive the development of local economy.

According to Zhang Jun's bold assumption, Yuan 'an should learn from Hengdian, Zhejiang, and use Zhang Yimou's filming of "Love with the Hawthorn Tree" to build Yuan' an into a film and television location base.

Although it is known as the place where the story of the love of the hawthorn tree takes place, it is difficult to see hawthorn trees in Yuan 'an or Yichang, but this does not hinder Yuan' an County's idea of building a hawthorn tree economy.

According to previous media reports, Yuan 'an County officials in an interview with the media once spread, Hawthorn tree announced as the county tree, called for extensive planting in the county, and then renamed Yuan' an County Hawthorn County.

Wang Xiuwu did not comment on this statement, only saying that how to use this opportunity to make Yuan 'an tourism bigger and stronger requires comprehensive and systematic consideration. rdquo;

The impact has clearly been demonstrated. After the movie "Love of the Hawthorn Tree" was completed, Yuan 'an began to build a studio for the TV series "Love of the Hawthorn Tree". At the end of August, the TV version of "Love with the Hawthorn Tree" filmed by Jiangsu Satellite TV started. The popular actors Li Guangjie and Wang Luodan were appearing in the mountains and forests of Yuan 'an to perform a love story.

In another filming location of the film, there is a huge hawthorn tree in the Bailihuang Scenic Area in Yiling District, Yichang City, which is similar to the scene described in the original work. This is also one of the filming locations for the film. According to Tan Jianguo, shortly after the movie was completed, a company owner in Beijing came to discuss tourism to develop the area. ldquo; A contract worth 300 million yuan has been signed.& rdquo; Yu Congrong, deputy director of the Propaganda Department of the Yiling District Committee, told our reporter.

The village head's home, one of the main locations in Yuan 'an County, also became a target of tourists after the movie was completed. Li Kaimin, the owner of the farmhouse, revealed that from the time Zhang Yimou left to the release of the movie, almost every week, people traveled dozens of miles of mountains to find him, sometimes two groups of people came a day. rdquo;

Li Kaimin prepared a teapot on the Eight Immortals table in the main room of his home. More than ten glasses were held on an iron tray, and anyone who came would make a cup of tea for him. A neighbor suggested that he pay two yuan per person when he entered the house for a visit, and an extra one yuan for drinking tea. rdquo; But Li Kaimin said he couldn't do it, and he said he could make money in the future, but we don't know how to make it." rdquo;

On September 16, the movie "Love of the Hawthorn Tree" was released nationwide.

According to Tan Jianguo's estimation, this will create a miracle at the box office of Yichang's movies. rdquo; But it is unknown whether miracles can ferment in the officialdom, shopping malls in Yichang, Yuan 'an, and even Li Kaimin's home.