Comedians are favored by capital to play cross-border risk and cultivate a core team is the key.

with their own influence, comedians can easily gain the favor of capital and enhance the strength of the company in many ways, but if they want to make good use of capital leverage, comedians also need to cultivate their own core team and adjust the company's personnel management structure accordingly. in order to better achieve long-term profits.

Deyun Society, which operates as a family business, has also recently entered the capital market by applying for a new third board. In recent years, many well-known comedians have set up companies with the help of capital to play comedy, film and television, variety entertainment. With their own influence, comedians can easily gain the favor of capital and enhance the strength of the company in many ways, but if they want to make good use of capital leverage, comedians also need to cultivate their own core team and adjust the company's personnel management structure accordingly. in order to better achieve long-term profits.

< strong > increase strength through financing < / strong >

as an affiliated company of Deyun Society, Beijing Huanyu Brothers International Culture and Media Co., Ltd. recently applied to list the new third board. According to the public transfer prospectus of Huanyu Brothers, the company's income related to the Deyun project was 6.13 million yuan and 10.59 million yuan respectively in 2015 and 2016, accounting for 51% and 60% of its main business income in the same period. The crosstalk industry, which has been inherited by the family business and master-apprentice system, is also gradually strengthening its own strength through corporate operation and docking with a larger capital market.

the hip-hop baggage shop, founded in 2008, is another popular private crosstalk group after Deyun Society, but when the industry is gradually cooling down, the hip-hop baggage shop has survived with the help of capital. In 2015, Gao Xiaopan, the head of the hip-hop baggage shop, announced that his Beijing Xiaopan Culture and Media Co., Ltd. had received round A financing from Songcheng Performing Arts, making the hip-hop baggage shop the first group in the crosstalk industry to successfully obtain financing. Subsequently, Songcheng Performing Arts bought six rooms of the Internet performing arts platform for 2.602 billion yuan, and the hip-hop baggage shop set up a special area in the six rooms to test the Internet market.

in the eyes of people in the industry, it has become a trend for all kinds of comedians to set up companies to attract capital, not only in crosstalk circles, but also in domestic comedy culture. as a result, comedy content is easier to get market attention. At the same time, with the help of capital power, comedians can not only increase the number of performances and venues, but also diversify in content and create more possibilities.

< strong > play across boundaries < / strong >

in 2016, comedian Jia Ling established Beijing Big Bowl Entertainment Culture Co., Ltd. (hereinafter referred to as "Big Bowl Entertainment"). However, before Big Bowl Entertainment was officially registered in the national enterprise credit information system, Beijing Jingxi Culture and Tourism Co., Ltd. announced that the company plans to invest 10 million yuan in Big Bowl Entertainment, accounting for 20% of the total registered capital after the establishment of the operating company. With the help of financing, Jia Ling's Big Bowl Entertainment has played comedy, film and television, variety and other content across the border, and the company's valuation has also reached 50 million yuan.

but the most outstanding achievement of "playing across boundaries" is still happy mahua. Happy mahua, which is based on comedy drama creation and performance, not only has a good performance in variety shows, but also occupies a place in the film "Charlotte trouble" in the film industry. In January this year, Happy Mahua, which has been listed on the new third board for only one year, announced the launch of gem IPO and entered the IPO mentoring period in March. However, due to the relatively small contribution to the box office revenue of the movie "Donkey gets Water", the company's operating income was 292 million yuan in 2016, down 23.81 percent from the same period last year, while net profit was 71.875 million yuan, down 45.08 percent from the same period last year, according to the 2016 annual report released by Xinxin Mahua in April. Film, television and derivative income account for only 9.79% of the annual operating income.

Zhang Jingcheng, director of the China Creative Industry Research Center, points out that the comedy industry is indeed a good business, but it is not easy to play around, especially cross-border performances, although it increases revenue channels, but also faces great risks. From the current comedy market, in addition to the performance industry, the combination of comedians and film and television is the most close, but the film and television market is changing rapidly, it is difficult to have a clear prediction, one careless move will bring great losses to the company.

< strong > cultivate a core team < / strong >

when the comedian's company solves its financial problems with the help of market appeal, whether it has a complete company team becomes the key to further expansion. Because for any company, a high-quality talent team is one of the important elements to ensure the company's long-term and stable development.

the guidance on the Evaluation of Intangible assets of Cultural Enterprises implemented since July 2016 points out that human resources, as part of the resources of cultural enterprises, are usually included in the category of goodwill for evaluation. From the industry's point of view, this is the first time that star IP assets have been recognized and can be valued. Comedy professionals themselves are scarce, so every comedian IP has great value, but for operating companies, a single comedian IP is obviously far from enough.

Deyun Society also participated in a number of film and TV dramas when it was based on a live performance in the form of residence. And Guo Qilin, Yue Yunpeng and other disciples of Deyun Society, Guo Degang all tried to build them into a well-known IP, through the exposure rate of the flow input, output to crosstalk, film and television and other aspects to realize. Big Bowl Entertainment made a special agreement when it was founded. Jia Ling, Zhang Guanghui and Sun Jibin irrevocably promised to work full-time at Big Bowl Entertainment for at least five years, mainly so that the company could have high-quality professional resources at the initial stage and maintain a stable operation.

"the ability of the core team often reflects the competitive strength of a company." Zhang Jingcheng said that at present, there are many companies founded by comedians, but the loss of core team members is also serious, many of which are caused by uneven distribution of interests, which means that after the arrival of capital, the company established by the comedian did not change the company's personnel management structure accordingly, so it is difficult to maintain the stability of the core team. "the comedian company needs to be based on high-quality content in the market, and the content is ultimately created by people."

Edit: nancy