Zhao Yifang: Cultural enterprises should be self-reliant so that they can win more say in international communication

This year's B20 summit will be the largest to date, when global business leaders will gather in Hangzhou to speak out for the future of the world economy that is undergoing disintegration and reshaping. At the meeting, Zhao Yifang, president of Huace Film and Television Group, said at the meeting that cultural enterprises should be self-reliant. Only when our content is solid enough, detailed enough, and attractive enough can we take root in overseas markets and gain recognition. The country and the government will also Give more attention and support.

Original title Zhao Yifang: Taking advantage of the G20, let companies and cities dance together on the road to internationalization

, the G20 Business Summit (B20) attended by global business leaders is one of the business summits with the greatest impact on the world economy and the most important supporting meeting for the G20. This year's B20 summit will be the largest to date, when global business leaders will gather in Hangzhou to speak out for the future of the world economy that is undergoing disintegration and reshaping.

This year, many Zhejiang businessmen, including Jack Ma, Chairman of Alibaba's Board of Directors, Zong Qinghou, Chairman of Wahaha Group, and Wang Shuifu, Chairman of Xizi Joint Holding Group, will participate in discussions in relevant B20 groups. World Zheshang Network and "Zheshang" magazine will successively launch "Special Report on the World Economy-Zheshang Participation in the B20" to see how these Zheshang merchants participating in the B20 participate in world economic activities and make their own voices heard.

At the meeting, Zhao Yifang, president of Huace Film and Television Group, said at the meeting:

● Cultural enterprises should be self-reliant: Only when our content is solid enough, detailed enough, and attractive enough can we take root in overseas markets and gain recognition. The country and government will also give more attention and support.

● How to do a good job in talent training so that the current employment force can adapt to the new environment of the rapid rise of the new economy and emerging industries has become a new topic that should attract attention.

"Huace's headquarters has always been in Hangzhou." Zhao Yifang emphasized that as a part of Hangzhou enterprises, Huace also hopes to take advantage of the G20 Summit as a once-in-a-lifetime focus opportunity to better plan and improve the internationalization level of enterprises, and strive to put enterprises and the city of Hangzhou on the road to internationalization. High-frequency interaction, simultaneous upgrading, and coexistence and common prosperity.

Only when cultural enterprises are self-reliant can they win more say in international communication

is difficult to do international trade; it is even more difficult to do international trade in cultural industries. Due to differences in cultural concepts and ideological barriers, cultural industries still have considerable self-protection and policy barriers in many countries and regions. It is not easy for cultural products from other countries to open up and integrate into a new market.

"China is still in its infancy in terms of cultural going global. Our top priority now is to make the cultural industry bigger and stronger." In Zhao Yifang's view, cultural enterprises should be self-reliant: only when our content is solid enough, detailed enough, and attractive enough can we take root in overseas markets and gain recognition, and the country and government will also give more attention and support. In this way, a positive circulation mechanism can be formed.

Although China's culture has a low start to go global, its growth rate is very fast. Especially in the past three to five years, the attention, communication and acceptance of China's film and television cultural works overseas have increased. The proportion of procurement and broadcasting of Chinese content in many countries and regions is increasing year by year. Large media companies from various countries are working together with their China counterparts to create international products with increasing frequency.

This is particularly evident in Huace. "The Newlywed Apartment" co-produced by international giant Sony, invited the original producer to participate in the entire process. It was the first successful implementation of the American drama model in China and created a new chapter in Sino-US TV drama cooperation. It co-developed and produced the top sports variety show "Star Dance on Ice" with ITV, the UK's largest commercial television station, and was praised by President Xi Jinping.

From paying little attention to it, to being unable to get around it. The attitude of international giants towards the China market and China companies has undergone tremendous changes. After all, China's market space and influence are there. On the one hand, China's film and television consumer market is indeed considerable; on the other hand, the international influence of China's film and television content is also constantly increasing.

"It is our mission and our honor that Huace can join this wave of internationalization and personally witness and promote China culture to the world." When Zhao Yifang said this, there was light in her eyes. It was like a dream.

There is a shortage of talents in the cultural and creative industries, and Huace is willing to serve as a "ox" to achieve

success, and his career has a wide range of talents.

Talent is an important factor in promoting world economic development. At the moment, we are facing an awkward dilemma. On the one hand, all walks of life, especially emerging industries, shout that outstanding talents cannot be found; on the other hand, millions of newly graduated college students encounter the problem of "finding employment difficulties" every year.

The mismatch between supply and demand reflects the structural mismatch between talent training and market demand. It can be seen that how to do a good job in talent training so that the current employment force can adapt to the new environment of the rapid rise of the new economy and emerging industries has become a new topic that should attract attention.

Specific to the cultural and creative industries, the shortage of talents has also seriously restricted the improvement of the entire industry. "Huace sees this dilemma and hopes to start from the source of talent training, carry out some talent training work within its capabilities, and deliver some high-quality international talents to this industry."

For example, Huace organizes film and television talents to study and exchange abroad by establishing a public welfare talent training project-Huace Talent Education Fund. Since 2013, Huace has invested more than 2 million yuan every year to cooperate with Zhejiang Province Radio and Television Bureau, Provincial Personnel Department, Hangzhou City Cultural Foundation and other departments to select and send a group of film and television professionals to the United States, Britain, Hong Kong and other places for a three-month study exchange to enhance their international concepts and professionalism. So far, Huace Yucai Fund has trained three batches of more than 60 students to study overseas.

In addition, Huace also cooperated with Zhejiang Media University to jointly build the "Huace Film Academy". By establishing a talent training mechanism that combines classroom education with practical education, and domestic education with international education, we will create more outstanding talents who meet the development needs of the industry.

We look forward to Hangzhou becoming a unique and charming international city

Hangzhou, a city with history, culture, innovation and unique charm. The G20 summit held in Hangzhou this time has an obvious effect on improving the city's popularity and international influence.

In the history of China, Hangzhou has had glorious years. During the Southern Song Dynasty, Hangzhou (then Lin 'an Prefecture) was the capital of a country. The prosperity of culture, scientific and technological innovation, vigorous economic development, and frequent international exchanges and trade have made it prosperous for a time.

Nowadays, Hangzhou gives the outside world a more gentle and beautiful impression of "heaven above, Suzhou and Hangzhou below". The overall temperament is biased towards "small family jasper". In terms of internationalization, there is still a lot of room for improvement. Through this G20 summit, Hangzhou has the opportunity to show its urban civilization and humanistic concept to the world, and then grow into a more dazzling international city with unique charm.

"Huace's headquarters has always been in Hangzhou." Zhao Yifang emphasized that as a part of Hangzhou enterprises, Huace also hopes to take advantage of the G20 Summit as a once-in-a-lifetime focus opportunity to better plan and improve the internationalization level of enterprises, and strive to put enterprises and the city of Hangzhou on the road to internationalization. High-frequency interaction, simultaneous upgrading, and coexistence and common prosperity.

Editor: vian