Kung Fu Finance receives 15 million yuan investment from Heyi Group and the same name costume financial talk show will be launched

On May 16, 2016, the financial collective officially announced from the media "Kung Fu Finance" that it had obtained a round A investment of RMB 15 million from the One Group, gathering several financial celebrities such as Li Daxiao, Ma Guangyuan, Wang Fuzhong, Shi Hanbing, Mr. Zhuo and Hu Run to jointly produce content.

Original title: Kungfu Finance won 15 million yuan investment from One Group, video website entered the financial content market On May 16, 2016, the financial collective from the media "Kungfu Finance" officially announced that it had obtained 15 million yuan A round of investment from One Group.

"Kung Fu Finance" is a start-up company that produces video-based financial content. It is co-founded by Wang Mudi and Kuang Lan. Wang Mudi is the host of Guangdong TV Financial Langyan Program. At present,"Kung Fu Finance" platform gathers several celebrities in financial circles such as Li Daxiao, Ma Guangyuan, Wang Fuzhong, Shi Hanbing, Mr. Zhuo and Hu Run to jointly produce content.

The "Kung Fu Finance" WeChat subscription account was officially launched on November 11, 2015, featuring short, plain and fast videos and sharp and unique pan-finance commentary. Half a year after its launch, WeChat subscription number users exceeded 600,000."Kung Fu Finance" has been deployed on 16 new media platforms including Today's Headline and Baidu Baijia, with the total number of clicks on Short videos reaching more than 46 million.

Kung Fu Finance also announced that the costumed financial talk show of the same name will be exclusively launched on Youku on June 1. The topic of the program will be set around "Will house prices rise in the city you live in?" "Is the stock market predictable?" Wait for hot topics to unfold. Kungfu Finance also signed a 30 million yuan advertising order with overseas real estate company "World Land" on the spot.

Wang Mudi summarized Kung Fu Finance and Economics with seven keywords on the spot: 1. Collective self-media: Gathering the power and popularity of many celebrities in the financial and economic world to provide richer content; 2. Pan-financial category: Entertaining financial knowledge. Expression, change the traditional lifeless didactic financial content; 3. Short and fast: Short videos are more conducive to dissemination, which means that the content is the lecturer's family's words, and fast means that the video is taken quickly; 4. Values: a cutting-edge, sincere, enterprising and constructive new middle class stance that provides users with inspiration for thinking; 5. Jianghu: Everyone has bottlenecks, but the thoughts of a group of people can collide with each other to form a Jianghu; 6. Kung Fu +: Kung Fu is the brand image of Kung Fu Finance and Economics. In the future, Kung Fu Finance and Economics Association will launch many columns such as Kung Fu Forum, Kung Fu Ceremony, Kung Fu Study, Kung Fu Mall, Kung Fu TV, Kung Fu Small Coffee Show; 7. Embracing professionalism: Although it adopts an entertaining expression, Kung Fu Finance emphasizes the professionalism of the content and emphasizes that it will focus on financial content." As long as it is finance, we will do everything, and as long as it is not finance, we will do nothing."

Editor: rainshine