Tiange Interactive invests 100 million yuan in pepper live broadcast to achieve complementary resources such as technology market

according to people familiar with the matter, Sky Pigeon Interactive will invest in Huajiao TV in the near future to achieve complementary resources in technology, channels, performing arts companies, and covering the market, with a scale of over 100 million. At present, Huajiao TV's round A valuation is about 1.5 billion yuan, and the monthly flow reaches 300 million yuan.

according to people familiar with the matter, Sky Pigeon Interactive will invest in Huajiao TV in the near future to achieve complementary resources in technology, channels, performing arts companies, and covering the market, with a scale of over 100 million. At present, Huajiao TV's round A valuation is about 1.5 billion yuan, and the monthly flow reaches 300 million yuan.

according to people familiar with the matter, Huajiao TV's financing scale may be more than 100 million yuan, and Sky Pigeon Interactive may be just one of them, and it does not rule out the possibility that Sky Pigeon Interactive will increase Huajiao TV's capital in the future. At present, Huajiao TV's annual flow has reached about 3 billion yuan, but still does not have independent profitability. Sky Pigeon Interactive's investment in Huajiao TV may be out of consideration of the complementary live broadcast resources of both sides.

< strong > both parties belong to the live broadcasting industry, but have different resources < / strong >

Huajiao TV launched in June 2015, is a mobile live broadcast platform led by Zhou Hongyi personally. The product focuses on young users in first-tier cities, mainly outputting live content about popular stars, plain people, professional anchors, business elites and so on. Film and television, sports and business celebrities, including Fan Bingbing, Zhang Jike, Fu Yuanhui and Lei Jun, have all set up live programs on the Zanthoxylum bungeanum platform.

as of June 2016, Zanthoxylum bungeanum had more than 5 million daily active users and more than 10 million monthly active users, according to official data. In October 2016, Huajiao TV announced that he had received 300 million yuan in round A financing, including 100 million yuan in the first construction investment and 60 million yuan in the first construction investment.

unlike the newborn Huajiao TV, Tian Pigeon Interactive's live broadcast platforms such as Meow and 9158 Live focus on second-and third-tier urban users, with more popular content positioning, emphasizing social interaction at the same time, and users are mainly young people from second-and third-tier cities and towns. Thanks to the pull of the live broadcast market, Tianyi Interactive's market capitalization reached HK $7.7 billion in 2016, with total revenue of 834 million in 2016, and adjusted net profit increased by 320.2 in the fourth quarter compared with the same period last year, according to Tianyu Interactive Financial report.

if the news that Sky Pigeon Interactive invests in Huajiao TV is true, the two may complement each other in terms of technology, channels, VJ resources, market coverage, users and other advantages of the new and old LVB platforms.

< strong > before that, Huya completed a US $75 million round A, valuing Yingke at 7 billion yuan < / strong >

before the news of Sky Pigeon Interactive investment in Huajiao TV, Xuanya International announced that it would acquire more than 50% of Yingke LVB shares at a valuation of 7 billion yuan. Huya TV, owned by YY, received US $75 million in round A financing, led by China Ping an Insurance overseas (Holdings) Co., Ltd., Banyan Capital, Yilian Capital, Morningside Venture Capital, Chairman of the Board of Directors Li Xueling, and Huya TV CEO Dong Rongjie.

some industry insiders said that, including Volcano Mini Video, Kuaishou, Yingke, Huya and Sky Pigeon interaction, there have been recent business or capital changes. Driven by capital and platform competition, the reshuffle of the live broadcast industry in 2017 is accelerating, and the industry pattern may begin to be rewritten.

Edit: nancy