Dialogue with "investor" Hu Haiquan: Step into the investment circle and focus on entertainment and entrepreneurship

The brand effect brought by stars is their advantage, but lack of professionalism is also a shortcoming. How to "learn from each other's strengths" and how to position their role in the team are key issues that star investors need to solve.

Hu Haiquan, who has three identities: star, investor, and entrepreneur, often rush to an entrepreneurial forum without stopping after a commercial performance. During the process of switching between the two identities, he also has to calculate the future development path of his company-the giant craftsman culture.

"In fact, this process does not make me very tired. On the contrary, various switches can allow me to rest well and experience a different life." Hu Haiquan said in an exclusive interview.

Due to the increasing contacts between the entertainment and capital circles, many stars have embarked on the path of investors. The brand effect brought by stars is their advantage, but lack of professionalism is also a shortcoming. How to "learn from each other's strengths", How to position your role in the team is a key issue that star investors need to solve.

1. Test preparation between rehearsals: "It's as difficult as recording an album."

"At the end of this month, I'm going to take the fund practitioner qualification exam, and I've been preparing for this for a long time." Hu Haiquan told Digital Entertainment DreamWorks that anyone who wants to work in the fund industry must comply with relevant laws and regulations. During the rehearsal of the "I Am a Singer" finals, the star investor did not forget to take out the relevant preparation materials and take a look."It still requires careful preparation. For me, it is as difficult as recording an album."

In the spring of 2013, Hu Haiquan established a special team. According to previous public information, the current management scale of Haiquan Fund has reached 3 billion yuan and has nearly 30 investment projects.

According to the announcement issued by the China Foundation for Infrastructure Development, three types of private equity funds will be cancelled and filed (That is, the newly registered private fund manager has not yet filed the first private fund product within 6 months from the date of completing the registration procedures; the first private fund product has been registered for 12 months and has not yet been filed, and the private fund product has not yet been filed before May 1, 2016; the private fund product has not been filed before; the first private fund product has not been registered for less than 12 months and has not yet been filed, and has not yet been filed before August 1, 2016.) However, this is a new regulation that was just introduced on February 9 this year, so there is a buffer period that ends before August 1, 2016. It is not difficult to understand Hu Haiquan's "rush to work" to take the exam.

The introduction of this new regulation has made some "star funds" such as Hu Haiquan's Haiquan Fund and Star VC co-funded by stars such as Ren Quan, Huang Xiaoming, and Li Bingbing face some thorny problems-public executives are not qualified to practice.

"As soon as the new regulations came out, I started preparing for the exam. It's been almost two months." Hu Haiquan said that it is understood that the fund practitioner qualification examination does not have a very low pass rate like the judicial examination. People like Hu Haiquan who understand the basic operation process of the fund will have a good pass rate.

2. Cultural and Creative Investment: "I still have some advantages over outsiders."

"In addition to everyone looking at the project, there are still some divisions of labor in the fund. Some are good at asset evaluation, some are good at tax system, and I am good at Brand construction and sorting out resources from all parties." Hu Haiquan said that after establishing a professional fund, we must pay attention to team coordination, and only by giving full play to the role of a team can the risk of investment be reduced.

As the cultural and creative industry has become a hot spot for investment, the value brought by Hu Haiquan's other identity, a star, has been amplified. As an "insider", Hu Haiquan has many traditional venture capitalists who do not have resources and experience. "As a musician who has been working hard for almost 20 years, he still has some advantages over outsiders." Hu Haiquan said.

Therefore, it is not surprising that the cultural and creative industry has become one of the key investment directions of Haiquan Fund. After all, it has advantages such as resources and channels that other funds do not have.

In order to make a solid layout in the cultural and creative industry, on November 17, 2015, Haiquan Fund and Eagle Fund reached a strategic cooperation agreement to establish a "Seahawk Fund" to focus on investing in high-quality cultural and creative enterprises in the industrial chain. As an equally young fund, Eagle Fund mainly focuses on TMT investment and new media investment, and has many coincidences with Haiquan Fund in terms of value proposition.

In December of the same year, Haiquan Fund and Zhongke Investment Co., Ltd. cooperated to jointly fund the establishment of Zhongke Haiquan Film and Television Culture Venture Capital Management Co., Ltd. with a registered capital of 10 million yuan. Among them, Zhongke Investment Investment Co., Ltd. invested 5.1 million yuan, accounting for 51% of the registered capital; Beijing Haina Baiquan Investment Fund Management Co., Ltd. invested 4 million yuan, accounting for 40% of the registered capital. As the top equity investment institution in China, China Merchants Bank entered the New Third Board in March 2015 and has now become the largest RMB fund management institution in China, with more than 100 funds entrusted to manage and a cash investment capacity of nearly 100 billion yuan.

The film and television culture industry is Zhongke Haiquan's key investment area: cultivating film and television cultural creation and entrepreneurial teams, and helping creative people create works that they like to hear. This is the statement made by China Merchants in a press release. Deng Li, executive vice president of China Merchants Bank, said that depending on the field of investment projects, the fund's operating life ranges from "5-year investment period +2-year exit period" to "10-year investment period +2-year exit period"."Copyright, overseas investment, focusing on the technology and patent ends, the investment cycle will be longer."

3. Behind his identity as an investor, the new direction of "entrepreneur" Hu Haiquan

may be due to the transformation of many stars as investors in recent years, which has made Hu Haiquan's identity as an investor prominent, thus making the outside world forget his identity as an entrepreneur.

Hu Haiquan founded EQ Records alone in 2006 and was the first company president. In 2010, he co-founded Beijing Giant Craftsman Culture with Chen Yufan. Huang Jianxiang and Li Xiang are all artists under his team. It is these entrepreneurial experiences that finally put Hu Haiquan on the road to investment.

With the popularity of the entire cultural and creative industry, Hu Haiquan is also undergoing the transformation and upgrading of giants, from a traditional star brokerage company to a comprehensive cultural company. "In addition to some brokerage activities, giants are trying to get into some content production and do something in other fields." Hu Haiquan said that "Accelerate for Dreams" is a large-scale commercial competition venture capital TV program jointly created by giant vision, Smart Media and Shenzhen Satellite TV.

In the program, Hu Haiquan and his business tycoon partners discovered the most valuable entrepreneurial projects in China through direct consumer display of real outdoor projects and business task challenges, allowing them to obtain better financing opportunities.

Compared with other cultural companies, giants have natural advantages in producing such entrepreneurial and business themes. Hu Haiquan's investor status is not difficult to recruit some business leaders to participate in the program. In other words, giants can give the program group the same "genes" as business leaders. By using his triple identities as star, investor, and entrepreneur, Hu Haiquan is gradually breaking through the barriers between the entertainment and capital circles.

"We will use some of the advantages and resources of the masters to cooperate with other partners in the industry chain for joint development." Hu Haiquan said that in addition to music production and variety shows, giants will participate in other cultural and creative fields such as film and television dramas, mobile ticketing platforms, and music festivals in a similar way to "joint investment".

Editor: yvonne