Zhu Junpeng: The profit margin of each big online movie can exceed 50%

Zhu Junpeng told Xiao Guan that Nian Huan Yinghua has purchased more than a dozen IPs and established internal projects, such as "A Rogue Loves in Love with Me","Lu Cong is White Tonight","The Exorcist", etc., which already have strong fan base IPs being produced into film and television dramas will itself reduce many risks.

Although the number of movie screens in China is growing year by year, there are still a large number of high-quality films that cannot be released in theaters, and online theaters have gradually become a new mode of viewing movies.

Big online movies came into being, which is the result of the convergent reaction between the Internet and the film industry. It is characterized by short production time and fast investment recovery. If the number of clicks is high and the division of accounts is high, the return on investment of some films is even higher than that of theater films. Therefore, the "reproduction" ability of big online movies is very strong and is growing rapidly like bamboo shoots after rain. Recently, the reporter interviewed Zhu Junpeng, founder and CEO of Nian Huan Ying, and listened to him share his insights on the development prospects of big online movies.

Imitation is not shameful. Big online movies are also movies when

referring to big online movies. Some traditional filmmakers or audiences will always question it. Zhu Junpeng, who was straightforward in this regard, told Xiao Guan,"Why are online movies not movies?"

"Making movies is an industrial process, and this will not change whether it is a big online movie or a theater movie. We also have a professional team and professional equipment for filming. Perhaps the only difference is that our actors and directors are not that big names, but now more and more stars and famous directors have joined the camp of big online movies, such as Xiao Shenyang, Wang Jing, etc."

Zhu Junpeng strongly retaliated against some remarks that commented on the low-end of big online movies: "Don't talk about art, the last word is that the audience likes it. I think that commercial movies on the market today cannot be commented on their high-end or low-end from a purely artistic perspective. We must first return to their essence. They are a commodity, and their value needs to be recognized by users."

Some time ago, the popularity of "Monster Hunt" also caused another big movie with a similar name,"Monster Hunt", to appear on the Internet. This behavior has also caused major online movies to be criticized. Some people even believe that it is piracy or even a kind of infringement. To this, Zhu Junpeng's answer is quite thought-provoking.

"First of all, this kind of film is an imitation, and imitation is not shameful. Such films do not infringe intellectual property rights, and have no negative impact on the film itself, nor will they affect the film's revenue. On the contrary, I feel that sometimes I can warm up these big movies in advance, so as long as they are not broadcast online at the same time and are in order, I don't think these things will have a big impact. There is one such company in the United States. It seems to be developing well. However, this model must be temporary, and eventually everyone will return to originality."

We are diaosi. Zhu Junpeng, who focuses on making down-to-earth works

and is quite handsome, said with a smile that he is a diaosi entrepreneurial team,"First of all, we are a diaosi entrepreneurial team, so we are most familiar with diaosi culture."

"The largest consumer in China is diaosi, and our consumer is in the shape of a pyramid. The Internet must be the main battlefield for civilians, so what we are firmly grasping is the civilian market. In fact, theater films have become more and more down-to-earth in recent years. Several films that have made a sudden rise in the box office are relatively grassroots films, such as "Pancake Man" and "Lost in Hong Kong"; films with great artistic attainments such as "Daylight Fireworks" are not selling well. So this is also a core value for the future development of our company." Zhu Junpeng said to the small official.

Keeping close to audience preferences is what Zhu Junpeng and his team have been doing. How does this film and television company that claims to have Internet thinking show their Internet thinking? This is also the question Zhu Junpeng is most often asked. He said frankly: "I think Internet thinking is actually very simple: content comes from users. We shoot whatever the audience wants to see. A lot of our content is generated by the needs of users. We will cater to the tastes of the audience to create and produce some content. Therefore, before we do every project, we will conduct a positioning analysis of our audience."

"People nowadays want to have a relaxed living environment and a way not to put too much pressure on themselves. We also hope to make some lighter works, which is in line with the lifestyle pursued by modern people."

Regarding competition in the same industry, Zhu Junpeng wondered, why should we compete? "Film and television has a very large audience, and it is impossible for a monopoly company to emerge. So everyone has room to live, and everyone has room to cooperate. Everyone can maintain a state of cooperation rather than having to compete."

It plans to produce 100 major online movies in two years, with a guaranteed profit margin of 50%.

Talking about the recently released "My Ex Is a Zombie", Zhu Junpeng said that this film will be profitable within 10 days of release. If it is conservatively estimated, it should have a profit margin of 100%, which is equivalent to hundreds of thousands of yuan in revenue.

He said with a smile: "I gave a dead order to my friends. The goal is to make 100 movies in two years, with a profit margin of at least 50%. This is our 'Hundred Watching Plan'."

Regarding the current environment for big online movies, Zhu Junpeng believes that it is already very good."The spread of the Internet is getting deeper and deeper, and even the country is calling for Internet + in this era. Therefore, the prospects of big online movies are very impressive."

"Nowadays, users 'payment habits have been slowly developed, and fewer and fewer people watch piracy. Especially after" Tomb Robber Notes ", many users have developed the habit of paying. If the cost is controlled in the early stage, the film is relatively not very bad, and if the website is willing to give some recommendation spots, it can basically be flat."

Although he expressed optimism about the prospects, Zhu Junpeng said that he still must look at the market objectively, fully understand the industry, and not be blindly optimistic. It's not that just because there is a movie "The Taoist Priest Out of the Mountain", which has a profit margin of nearly 300%, we think that other films can also earn such high profits. Producers still need to reasonably control costs and promote a sustainable business model.

Returning to film and television creation, Zhu Junpeng feels that content is still king.

"Whether it is a theater movie or a big online movie, its core theme is still in terms of content. Differences in broadcast platforms cannot distinguish traditional films and television from Internet films and television. It is essentially a movie and television, and the front is just a distinction between articles."

The core positioning of the company is IP operations, and the Internet movie system will become more and more professional

IP operations is Zhu Junpeng's core positioning for the company. "We want to operate and transform an industrial chain IP. In fact, this is a so-called real Internet + model in the industry."

"When we develop an IP or purchase an IP, we want to do not only to create an IP, but also to improve an industrial chain. In the future, we will decentralize all aspects of film production, such as script creation, film production, post-marketing, and peripheral product development, all of which will be completed by our own company. We are actually making the overall layout of an industrial chain."

Talking about the company's core competitiveness, Zhu Junpeng said calmly: "Valuable, growth-oriented IP and a team that understands user needs are our core competitiveness."

"We don't have the financial strength to buy some top IP, and this IP is very risky. What we buy are IP with potential and future growth value."

Zhu Junpeng told Xiao Guan that Nian Huan Yinghua has purchased more than a dozen IPs and established internal projects, such as "A Rogue Loves in Love with Me","Lu Cong is White Tonight","The Exorcist", etc., which already have strong fan base IPs being produced into film and television dramas will itself reduce many risks.

With the improvement of the ecological chain of big online movies, the management system of big online movies will become more and more standardized. "Nowadays, every big online movie will have a filing number, and websites will also censor the content. We can expect that more and more high-quality works will appear on the Internet."

Editor: yvonne