Online celebrity brokerage company Star Tour Entertainment received Pre-A financing valuation of 80 million yuan

Star Tour Entertainment, an e-commerce Internet celebrity brokerage company, has received Pre-A round of financing with a valuation of 80 million yuan, with the investor Chen Fan; Previously, Star Tour Entertainment completed millions of yuan in angel round of financing, and the investors were Tipping Point Capital and Ruhan's investment company.

Starting as an internal training for Internet celebrities, the e-commerce Internet celebrity brokerage company Star Entertainment received Pre-A round of financing

. The reporter learned exclusively that the e-commerce Internet celebrity brokerage company Star Entertainment has received Pre-A round of financing with a valuation of 80 million yuan. The investor is Chen Fan; Previously, Star Entertainment completed millions of yuan in angel round financing, and the investors were Tipping Point Capital and Ruhan's investment companies.

In 2016, the transaction volume of popular e-commerce with Weibo as the main carrier was nearly 20 billion yuan, and it is estimated that it will reach 40 billion yuan in 2017. There have been many successful cases in this market. For example, Ruhan, who has supported Zhang Dayi, a benchmark case for Internet celebrity celebrities, received a capital injection of 300 million yuan from Alibaba at the end of last year and landed on the New Third Board. The "Dayi E-commerce" jointly established by Zhang Dayi and Ruhan Holdings achieved revenue of 228 million yuan and net profit of 44.7832 million yuan last year. The ability of Internet celebrities to attract money has been fully verified.

Judging from the current market situation, the top players on the track all have strong supply chain capabilities, and use supply chain (source of goods) and agent operations as the core modules of serving online celebrities. Xingyou Entertainment started as an internal celebrity training for celebrity e-commerce companies such as Ruhan. It has assisted companies in incubating celebrity celebrities such as insect chonny and Li Lu Gemma, and has accumulated a large number of celebrity content production, celebrity management, and celebrity incubation. Simply put, Xingyou Entertainment shares the earliest education and training + content production market in the entire Internet celebrity incubation chain. In addition to Ru Han, Xingyou also serves leading Internet celebrity companies such as Chenfan and Tisu. At the same time, it maintains strategic cooperative relationships with large platforms such as Weibo, Taobao, Youku, Yingke, and Miaopai. It is one of the five WEP service providers on Weibo, providing Internet celebrity targeted integrated service solutions for e-commerce platforms.

Star Games has its own methodology on how to hatch a grassroots celebrity into a waist Internet celebrity and then a head Internet celebrity. Lu Yumiao, CEO of Star Tour Entertainment, told reporters that the Internet celebrity economy is currently moving from pan-entertainment to vertical areas. Vertical categories such as clothing, beauty, maternal and infant, fitness, and essential oils will produce more Internet celebrity brokerage incremental markets. Continuously iterate to create Internet celebrities with high commercial value. What is clear is that in March this year, Weibo announced the launch of an Internet celebrity e-commerce platform. Its support targets have also gradually expanded from beauty and clothing in the past to the field of daily consumption.

"We use a standardized model to cultivate non-target Internet celebrities, and we can refer to YG and SM." Star Tour Entertainment COO Shi Haitao told reporters that Star Tour creates targeted Internet celebrities based on market and corporate needs, through audition → basic training → trainee stage → Back-end supply chain matching, as well as online Weibo data screening, monitoring and other services to achieve intelligent matching of celebrities and celebrities platform management.

Reaching 100,000 + followers on Weibo is one of the store opening standards set by Star Games for Internet celebrities. Among them, the first time that "Big Face Pansy" opened a new GMV reached 560,000 yuan, and the total GMV is expected to exceed 50 million yuan in 2017. Regarding the issue of Internet celebrity churn rate, Lu Yumiao said that first, Star Games and Internet celebrities have signed an "extremely strict" brokerage company contract. Secondly, in terms of style, Star Games will incubate vertical categories in a team manner and establish personnel churn prevention mechanism; In addition, Star Games also provides Internet celebrity advertising shooting, film and television variety shows, etc. rising channels.

In terms of team, Star Tour Entertainment CEO Lu Yumiao was an interactive media designer before starting a business, and has won multiple Apple Developer Awards and German Red Dot Awards in succession. In October 2012, Yu Miao founded ATH GameStudio, which was successively invested by Touch and Huayi. In July 2014, he officially established Leheng Interactive (Beijing) Culture Co., Ltd. and participated in the investment and acquisition of SIM;COO Shi Haitao was CEO of Caiyi Technology and Vice President of Qiming Le Investment Asset Management Co., Ltd.

Currently, Star Tour Entertainment is looking for the next round of financing.

Editor: Nancy