Celebrities have been invited to become film and television consultants and the aviation cinema has attracted a lot of attention.

A few days ago, the famous director John Woo was officially invited to become the adviser to the expert steering Committee of Air China's on-board film and television programs to select films in the new aviation film and television chain jointly opened by Air China and Air America Media. This means that domestic airlines represented by Air China pay more attention to the new field of ldquo; & rdquo;. Industry insiders believe that the aviation film industry may emerge as a new force and play a more important role in the whole film industry.

in 2009, the number of moviegoers in China exceeded 200 million, up from 170 million in 2008. When the box office revenue of "Tangshan earthquake" reached a record 650 million yuan for domestic films, more Chinese people began to cheer for the vigorous development of domestic films. However, in the eyes of many people in the industry, the development of China's film industry seems to be far behind that of Europe and the United States. In foreign countries, the film industry chain is divided into many levels, and the revenue of a film is not only from box office revenue, on the contrary, the later release of film-related audio-visual products, the opening of theme parks, and the screening of television stations and other terminals will be a bigger piece of cake. In contrast, in China, at present, it seems that only the box office and placement advertising support all the revenue of the film, and the later development is still far from enough. Therefore, the chain of China's film industry is bound to develop more complete and diversified.

Yu Jianhong, director of the Management Department of the Beijing Film Academy, said in an interview that the development of the aviation film industry will undoubtedly become a new bright spot in the development of China's film industry. According to the results of the survey, the age composition of the audience is the highest among 25-29-year-olds, followed by 30% of 18-24-year-olds, accounting for 23%. Thus it can be seen that young people under the age of 29 are the main body of Chinese cinema audiences, and their viewing habits, behavior and preferences are important factors affecting the development of China's film industry. If the aviation cinema chain can attract more of these people into the cinema, it will attract more audiences for excellent films, especially local films, develop potential box office, and promote the prosperity of the domestic film industry.

& ldquo; foreign airlines pay great attention to the needs of passengers and constantly update films and programs. Generally speaking, a movie broadcast during a trip will pay about $80 to the relevant copyright units, and the overall revenue of aerial films is very substantial. We believe that the domestic market will gradually grow. Jia Xiaolei, the head of the brand promotion department of rdquo; Hangmei Media, said. At present, Hangmei Media has obtained more than 200 domestic film rights and provides video entertainment services to more than 50 airports and 9 airlines in China.

on July 21st, ldquo;, AVIC Media and Hangmei Media Group jointly invited the most authoritative film and television art experts in China, including international famous directors Xie Fei and Jia Zhangke, to set up the Air China Airplane Film and Television Program expert steering Committee & rdquo;. The expert committee will give the candidate films an objective and fair rating after taking into account the film's investment scale, box office results, industry influence, as well as the audience and passengers of different airlines. Air China will show excellent films on the plane according to expert advice. Industry insiders pointed out that with a good operating mechanism and first-class intellectual support, the future-ldquo; aviation cinema chain-rdquo; will show more artistic, high-end, international characteristics, to provide air passengers with a more high-quality cultural platform.

John Woo told reporters that because of his work, he often flies on Air China, and he obviously feels that the flight movies shown are getting newer and better. It is believed that with the development of domestic aviation cinema lines in the future, air passengers will be able to enjoy richer film services.

Yu Jianhong said that the 21st century is the century of images, and there is a high degree of agreement between the demand for movies and aviation entertainment. As airlines, their service is definitely not just to provide passengers with a comfortable hardware environment and delicious food. What is more important is to provide visitors with artistic, high-end and international excellent film and television works.

& ldquo; with the progress of China's film industry, the development of the aviation industry, and the more large-scale operation of the industry, there is still more room for the development of the new cinema line of aviation film and television. & rdquo; Yu Jianhong said.