In 2016, more than 2000 companies participated in Netcom, with less than 10% of the profits benefiting from the market. The false prosperity of the market is difficult to stop

According to Rao Shuguang, secretary-general of the China Film Association, with the consistency of review standards and the strengthening of control methods, the driving force and momentum of extended and large-scale development have reached a bottleneck. There is an urgent need to cultivate and cultivate connotative and quality-based growth driving force and momentum, that is, expand the movie-watching group and increase the frequency of movie-watching through effective improvement of film quality and quality.

With the development of the Internet and the popularity of the film and television industry, online movies have emerged and begun to grow barbaric. Public data shows that in 2016, the number of online movies on the Internet exceeded 2500., the investment scale in the online movie market will reach 510 million yuan. But behind the market boom, online movies still show an industry bubble. On April 20, at the Beijing International Film Festival "Internet Movies and New Business Forms in China Film Industry Chain" forum, Chang Bin, general manager of Penguin Films Film Investment Business Department, revealed that in 2016, the number of companies participating in online movies across the Internet reached more than 2000, but more than 1600 of them only made one online movie a year, and most of the online movies were produced by hundreds of other companies.

Another set of data shows that in 2016, less than 10% of the profit-makers in the online movie market, and the profit prospects of broadcast platforms are not optimistic. iQiyi, which was the first to propose the concept of online movies, was still experiencing a loss in performance in 2016. Data shows that iQiyi's revenue in 2016 was 11.3 billion yuan, a year-on-year increase of 113.1%; but based on operating costs and expenses of 14 billion yuan, iQiyi's operating loss in 2016 was about 2.7 billion yuan.

"Online movies are a low-cost and particularly good platform for IP creation. If companies develop their products in a down-to-earth manner, it will be beneficial to subsequent profits. At the same time, cost control of online movie production is also very important. Nowadays, some online movies often cost tens of millions of yuan. I will be frank about this. With such a high investment, 90% will be a loss." Chang Bin said. According to Rao Shuguang, secretary-general of the China Film Association, with the consistency of review standards and the strengthening of control methods, the driving force and momentum of extended and large-scale development have reached a bottleneck. There is an urgent need to cultivate and cultivate connotative and quality-based growth driving force and momentum, that is, expand the movie-watching group and increase the frequency of movie-watching through effective improvement of film quality and quality.

Editor: Nancy