If you have questions about the 10 billion TV series views, iQiyi is the first to tell you how to calculate the views

On August 11, 2017, iQiyi took the lead in announcing the calculation standard for video content playback volume. This move will play a positive role in the standardization of the online video and entertainment industries, and will have a systematic and far-reaching impact on the video entertainment industry, which is in a period of rapid development.

In recent years, phenomenal online self-control has continued to emerge, popular movies and TV dramas have continued to break records, innovative entertainment applications have emerged in an endless stream, and video, especially mobile video, has become the mainstream entertainment lifestyle of hundreds of millions of China netizens. Online video represented by iQiyi has begun to upgrade from a broadcast platform to a large entertainment ecosystem centered on IP development services. On August 11, 2017, iQiyi took the lead in announcing the calculation standard for video content playback volume. This move will play a positive role in the standardization of the online video and entertainment industries, and will have a systematic and far-reaching impact on the video entertainment industry, which is in a period of rapid development.

The standard for calculating the number of views on video websites announced by iQiyi this time is publicly and clearly stated for the first time in the industry: the "playback volume" of drama series, movies, variety shows and other content only includes the playback volume of feature films and high-relevance card segments, and does not include other content (including but not limited to celebrity interviews, variety shows, etc.) that is less relevant to the series. In addition, iQiyi has also made detailed regulations on the effective playback content outside the feature film: the effective content includes trailer and tidbits content, and the main content of the trailer must be completely consistent with the feature film in terms of picture and sound; tidbits are divided into two categories: editing tidbits and content that is not broadcast in the feature film (generated during the content shooting process), among which the feature film tidbits must also be completely consistent with the feature film in terms of picture and sound.

In this playback volume calculation standard, only content features and video content that is closely related to the feature and highly relevant can be calculated into the overall playback volume of a certain content. In the current entertainment ecosystem with IP development as the core and video content as the main carrier, the volume of content playback is positively related to the popularity and value of IP. The standardization and popularization of industry standards will help the video industry achieve a standardized environment in which books, texts, cars and cars are on the same track. At the same time, it will also fundamentally effectively curb and standardize industry issues such as brush volume, and will affect various service forms and businesses in the entertainment industry. The large-scale development of value achieves systematic maintenance and promotion.

Facts have proved that in the early stage of rapid industrial development, the standards recognized and followed by all parties are the key to whether the industry can develop rapidly in the long term. Scientific standards will directly affect the breadth, breadth and scale of industry development. Previously, iQiyi established and promulgated industry standards and sharing models in the fields of VIP membership sharing, online movies, and online dramas, which greatly promoted the healthy development of the entertainment industry in terms of content and business models.

Publishing the broadcast volume calculation standard will fundamentally lay the foundation for the systematic development of the video-centered entertainment industry. It also requires all sectors in the industry, especially well-known video companies, to actively participate in the formulation of response standards. Only unified and transparent standardized traffic calculation can we provide advertisers and content producers with real and effective delivery and production reference, and can we provide accurate content recommendations and choices for a large number of users, including VIP member users. Only by ensuring that high-quality content receives high attention and high commercial returns, and ensuring the healthy and sustainable development of the industry environment and entertainment ecosystem.

Editor: Mary