A few days ago, the State Administration of Press, publication, Radio, Film and Television issued a notice on the Management of Mobile Game Publishing Service. On June 6, the reporter got the latest notice from a channel business, which informed all cooperative game manufacturers: "from July 1, we will review the 'version number' in accordance with the regulations."
original title: tens of thousands of mobile games gather together to reissue "ID cards". Small publishers are faced with a reshuffle . this past weekend, mobile game developers, publishers, and channel providers were all working on a previously optional qualification-the game version number, that is, the online publishing service license. This qualification will be changed from post-filing to pre-approval after July 1, and will become an "ID card" for the launch of the game. A few days ago, the State Administration of Press, publication, Radio, Film and Television issued a notice on the Management of Mobile Game Publishing Services (hereinafter referred to as "notice"). On June 6, the reporter got the latest notice from a channel business, which informed all cooperative game manufacturers: "from July 1, we will review the 'version number' in accordance with the regulations." according to statistics, less than 5% of the tens of thousands of mobile games issued last year obtained version numbers. A number of game publishers and examination and approval agents told reporters that when the "notice" is fully implemented in the channel business link, the impact will spread from the newly released games, previous sequels and expansion films launched after July 1 to all mobile game works that have been online but have not obtained the version number. in addition, the reporter found that the agency quotation for version number is generally 20, 000 yuan at present. Under the new rules, the collective replacement of version numbers for ten thousand games means that a market of 200 million yuan will be directly created. < strong > expansion of influence < / strong > before the notice comes into effect, a mobile game needs to be put on record after it is launched: one is to record the game operation to the Ministry of Culture within 30 days after operation; the other is to go to the State Administration of Press, publication, Radio, Film and Television to make an Internet publication record, which is the so-called "get the version number". the notice of June 2 stipulates that "as of July 1, 2016, mobile games without the approval of the State Administration of Press, publication, Radio, Film and Television shall not be published and operated online." Game publisher and Commercial Director of Guangzhou Haoyu Network Technology Co., Ltd. Wu Mingzhe told reporters that the biggest difference between the examination and approval process required in the above "notice" and in the past is the approval of the version number. "as far as game manufacturers are concerned, they can complete the approval and filing procedures after the game is launched, while the new" notice "requires that the approval process of the version number must be completed before it is launched." previously, for mobile game manufacturers, the version number is an optional qualification, although the relevant departments have made clear requirements, but due to the existence of "follow-up supplement", it has not been enforced. A game publisher told reporters that "since the release of the new rules, we have seen several channels issue similar notices." once all channels implement the "notice", it means that games that were previously online but did not get the version number will follow the new rules to complete the examination and approval procedures. < strong > or create a 200 million market < / strong > from the current situation, "all unapproved mobile games will be approved centrally" has become an urgent matter for all game manufacturers. Earlier, a game from the media reported that the day after the "notice" was issued, the agency specializing in the approval of the game version number "business volume skyrocketed" and "prices increased by more than 10 times". when the reporter asked a number of relevant agencies in Beijing, Shanghai and Chengdu last weekend, although they could not confirm the "price increase by 10 times", they also learned that the business volume of relevant consulting had increased greatly than before. the reporter found that there are not many products with version numbers in the current mobile game market. According to the 2015 Mobile Game Industry data report released by domestic mobile channels on behalf of the hard core alliance at the end of last year, domestic mobile games production reached more than 7000 in the first three quarters of last year. The number of online mobile games in 2015 cannot be verified, but with reference to 14000 in 2014, it is widely believed that there will be at least 10000 mobile games in 2015. China Game Industry report 2015 released by the Game working Committee shows that only more than 370 mobile games were approved for publication by the State Administration of Radio, Film and Television in 2015. In contrast, there are still too few mobile games that get the version number before release. according to a staff member of a Shanghai agency, the price of the version number is 20,000 yuan, and the processing time is 20-40 days. Previously, large companies or large channels would ask for this qualification, and now some small and medium-sized customers are beginning to pay attention to this "notice." The quotations of several other agency companies are also in the range of 15000 yuan to 20, 000 yuan. if estimated according to the output of about 10,000 mobile games last year, the agency link of the qualification of version number alone will give birth to a market of 200 million yuan. for game developers and publishers, because the original optional version number becomes a pre-approval item, it will directly increase the hard cost of 20,000 yuan. "it can be predicted that the issuer will have the greatest impact in the second half of this year." Miao Chunyang, a senior game investor and partner of Kun Fang Venture Capital in Shenzhen, told the Daily Economic News that products that did not get a version number online before would face the possibility of being removed from the shelves if they did not come up with the corresponding qualifications at the specified time. A person in the industry said more bluntly that after the "notice" begins to be implemented next month, "some small channels and small distributors will face elimination, as in the past, it is impossible to operate without household registration."
Edit: yvette
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