The Film Industry Promotion Law is expected to be promulgated this year to reshape market norms.

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The draft further regulates the development of the industry and the order of the film market, but the punishment in this respect is not enough. For a market to develop healthily, fairness and transparency are the prerequisites. First of all, a standardized market order should be established at the institutional and institutional level, which is a fundamental issue in the development of the film industry.

the Film Industry Promotion Law has been brewing since in the last century and has experienced more than 30 years. On September 1, 2015, the Law on the Promotion of the Film Industry (draft) was discussed and adopted at the 104th executive meeting of the State Council, and agreed to submit it to the standing Committee of the National people's Congress and solicit public opinions. The Supreme Law of the film industry, which has gone through a long journey, has entered the sprint stage of legislation and is expected to be promulgated within this year.

original title: film industry legislation enters a sprint

recently, the Research Group of the Law Commission of the National people's Congress held a forum in Shanghai on the Law on the Promotion of the Film Industry to solicit suggestions on the "Law on the Promotion of the Film Industry (draft)" being deliberated by the standing Committee of the National people's Congress.

emphasize Industry Promotion

since the reform of film industrialization in 2002, the annual output of films in China has stabilized from less than 100 to more than 600, the box office has increased from less than 1 billion yuan to nearly 30 billion yuan in 2014, and the screen has grown from less than 2000 to 29000. The overall size of the film industry reached 65 billion yuan in 2014, maintaining an annual growth rate of more than or close to 30%, effectively driving the development of related industries. it has become one of the important industries in the cultural field to stimulate domestic demand, promote employment, promote national economic growth and transformation and upgrading.

Rao Shuguang, secretary general of the Chinese Film Association, said that it is precisely because of a clear positioning and clear understanding of the film industry that the legislative process of the law on the promotion of the film industry has been further promoted. With the comprehensive industrialization reform, the related problems of the film industry are gradually exposed: film censorship, film market norms, market access conditions, foreign investment intervention and so on, are lack of legal norms, with the rapid expansion of the film industry, the problems we are facing are also more complex and urgent.

"in the course of studying the draft, it is found that the words encourage, support, advocate, and should appear very frequently, from which we can see that the film industry, as a national development strategy, is promoting and implementing, including training young talents, establishing a film evaluation system, and so on." Rao Shuguang said: at present, the domestic film market is facing globalization, and domestic films are facing the situation of how to play games with Hollywood films. How to enlarge and strengthen the film market and seek more opportunities for domestic films need legal protection.

Market norms need to be reshaped

in March this year, CCTV reported that some films and cinemas were falsely arranged and flooded at the box office, causing serious interference to the film industry and undermining the market order. The film bureau also interviewed the main person in charge of "Ip Man 3" and said it would deal with the matter seriously.

Zhu Zhongxiang, president of the Shanghai Film Distribution and projection Industry Association, believes that the "Ip Man 3" incident has exposed perhaps the biggest problem in Chinese films-institutional risks. In this regard, the draft further standardizes the development of the industry and the order of the film market, but the punishment in this regard is not enough. Penalties for market violations such as omission and concealment of the box office and buying the box office need to be strengthened. For a market to develop healthily, fairness and transparency are the prerequisites. First of all, a standardized market order should be established at the institutional and institutional level, which is a fundamental issue in the development of the film industry. In addition, issues such as the protection of film originality have not been highlighted in the draft.

in fact, in addition to the box office of "Water injection", there is also a "make low" box office? Zhu Zhongxiang, for example, the box office of a certain film in some cinemas reached more than 10 million yuan, but the box office actually reported to the outside world "shrunk" to 5 million yuan. He questioned how this phenomenon should be regulated.

although it has been specified in the existing draft that cinemas fail to truthfully count their sales revenue, the competent department of film under the people's government at the county level shall impose a fine of not less than 50,000 yuan and not more than 500000 yuan. However, most opinions think: "the punishment is too low, and it is recommended to clarify the specific law enforcement agencies."

it is learned that more than a month ago, the standing Committee of the National people's Congress held discussions with people in the legal profession, competent departments, and industry experts, and their opinions focused on the need to strengthen the penalties for market violations such as omitting and concealing the box office and buying the box office. For a market to develop healthily, fairness and transparency are the prerequisites. First of all, a standardized market order should be established at the institutional and institutional level, which is a fundamental issue in the development of the film industry.

increase the endogenous motivation of Chinese films

"how to train a professional film team? Is it possible for anyone to make a movie? " Zhang Jianya, president of the Shanghai Film Association, laments the lack of a professional team and the scarcity of good makeup artists, props and illuminators. Nowadays, there are a lot of higher education related to film, but the corresponding vocational education is very little. He believes that creating good films requires a professional team and a good production team, but it is a pity that some films are becoming "capital chips". Han Xiaoling, vice president of Shanghai Jimei Film Co., Ltd., once worked in a university, and what puzzled her was: "many teachers in the director department have never made a film at all." It is generally agreed that the draft law on promotion should give more legislative protection to the training of filmmakers.

removes the 70 million yuan box office of "Ip Man 3" and serves as a warning to many enterprises. Experts say that appropriately reducing the speed of development of Chinese films may be more beneficial to the overall and healthy development of the film industry. If too much emphasis is placed on growth, the current professional team and technical support will not be able to keep up. Rao Shuguang said that the purpose of the legislation is to effectively prolong the golden opportunity period of Chinese films and make the road from a big film country to a film power more solid.

"benefit is improved by deep cultivation and deep development of each project, not by scale." Rao Shuguang said: if the development of each project fully achieves benefits, the quality of development will be enhanced. Emphasize quality, emphasize the unity of social and economic benefits, which is also a goal that legislation wants to achieve.

Edit: nancy