The Spring Festival movie "Bears Infested·Bears Every Year" is full of New Year flavor. Xiong Qiang gathers together to protect the reunion

The Spring Festival family fun animated film "Bears Haunted·Bears Every Year" today released the "Born for the New Year" main creative promotion video and the "Laughing the New Year" poster. It launched the creative process, world outlook construction and character building for the first time, and deeply revealed the film's emotional core-the most empathic theme of "New Year". As Shang Linlin, the film's producer and chief producer, said: "Bears Infested·Bears Every Year" is a movie born for the New Year."On the occasion of IP accompanying the audience through the twelve zodiac years, the film focuses on the theme of the New Year and presents a warm and reunion story, bringing viewers who enter theaters during the Spring Festival the most touching movie-watching experience that suits the Spring Festival!

From "New Year" to "New Year Beast" Xiong Qiang will celebrate the New Year in an immersive manner with the audience this time

The promotional video of the main creator of "Born for the New Year" released this time further unveils the mystery of "Bears Infested·Bears Every Year" for the audience. In addition to Chinese fantasy elements, this film can be said to have a deep interpretation of Chinese culture-because the film story revolves around the Spring Festival, the most important festival for China, and the New Year elements run through it.

When it comes to the New Year, people often think of the "New Year's End". Therefore,"Bears Infested·Bears Every Year" deliberately innovates to create a unique secret city "New Year's Pass City" to bring a visual feast to the audience. Nianguan City is majestic and majestic. Many design inspirations come from the mountain city of Chongqing. It applies many elements such as Hongyadong and Liziba Station, and incorporates China's traditional architectural aesthetics, festival elements, and imaginative "power of attributes" settings. Deep integration with modern technology. Behind the visual spectacle lies the ultimate challenge of production technology. The film divides scenes into eight major areas. The overall scene assets of visual effects production amount to tens of thousands, and hundreds of millions of vegetation particles are used, which shows the intention of the film.

At the same time, the film extracts the legends of China's New Year customs to create a new "New Year Beast" image that breaks through imagination. She has the cute and exaggerated New Year Beast body. What's more, she also has human form and is a young, beautiful, energetic girl with a personality. Is this mysterious new character an enemy or friend? How will the countless connections with the world every year promote the development of the story? It's worth going into the cinema to find out.

In the poster of "Laughing at the New Year" released simultaneously, Xiong Qiang trio wearing Chinese training clothes and new characters gather on the big ship every year, heading for the entrance of the New Year Pass City. The mountains in the distance are like dreams, and there are Chinese spaceships shuttling through the air. A gorgeous and shocking world gradually opens up to the audience, as if inviting the audience: Spring Festival is coming, go to the New Year Pass City together to start this happy adventure!

The only film about the Spring Festival conveys the warmth and emotion of life

With the presentation of this round of videos and posters, the theme of the New Year of the film surprised the audience, and also made "Bear Haunting·Bear Every Year" the only film about the New Year in the Spring Festival, which is really "born for the Year." For example, director Lin Huida said: The first feature film of "Bear Infested" is "Bear Infested New Year", and the film has entered its 12th film. On the occasion of the reincarnation of the zodiac, it tells the story of "New Year" again, which is of great significance.

In the main creative promotion video, video footage with a strong New Year atmosphere such as returning home during the Spring Festival, reuniting relatives, and New Year's Eve dinner were also released. In just a few seconds, the New Year genes of China people have been activated, making people full of resonance and full of expectation: After the creative "New Year City" and "New Year Beast", the film will show what innovative "New Year" story! From the five-part science fiction songs to Chinese fantasy,"Bear Infested" always pays attention to the true feelings around us. The love between mother and son, brotherhood, and friends are touching. This one puts the core theme on "New Year" and conveys the warmth and touching feeling around everyone in their daily life. Shang Linlin, the chief producer of the film, sincerely recommended: "I hope that after seeing this movie, no matter where you are, you can always think of going home, reuniting, and spending the New Year with your loved ones."

Since the official release of "Bears Infested·Bears Every Year" was officially announced for the Spring Festival in 2026, IP fans and netizens have also given enthusiastic responses."Spring Festival stalls should watch movies about the New Year.""From primary school to the present, this time The setting of Chinese fantasy + New Year is too surprising, and the New Year must be supported during the New Year.""It's really more attentive year by year, and the 12th big movie is enough to cover it.""Every year, a bear infested every year is my own New Year romance." The 12-year long-term companionship of "Bear Infested" has long surpassed a simple movie series and has become part of the Spring Festival memories of countless China families.

Watching bears haunt during the Spring Festival makes the whole family more happy together! The film is produced by Huaqiang Fangte (Shenzhen) Animation Co., Ltd., Zhejiang Hengdian Film Co., Ltd., China Film Industry Group Co., Ltd., Tianjin Maoyan Culture Media Co., Ltd., Huaxia Film Distribution Co., Ltd., Damai Entertainment (Beijing) Co., Ltd., Huaqiang Fangte Film (Shenzhen) Co., Ltd., Zhujiang Film Media Co., Ltd., Beijing Guoying Zongheng Film Distribution Co., Ltd., Shanghai Lianhe Cinema Line Co., Ltd., Ltd., Shanghai Xingyi Cultural Development Co., Ltd., Jiangsu Xingfu Blue Ocean Film Co., Ltd., Beijing Lumiai Film Co., Ltd., Beijing Yaolai International Cinema Management Co., Ltd., Shanghai Chinese Culture Cinema Line Co., Ltd., Beijing Great Wall Womei Cinema Line Co., Ltd., Poly Pictures Investment Co., Ltd., Perfect World Cinema Line Co., Ltd., Jiangxi Film Group Co., Ltd., Beijing Weimeng Chuangke Network Technology Co., Ltd., etc. jointly produced. During the Spring Festival of 2026, we will celebrate the New Year with "Bears Infested·Bears Every Year" and celebrate the reunion year, and continue to write a new chapter of warm companionship!