Huanrui Century joins hands with Zhang Hanyu to establish a joint venture company for a new layout of the film and television industry

Huanrui believes that Zhang Hanyu is a senior actor with extensive influence in China's film and television industry. The establishment of a joint venture company will help to better integrate the industry resources of all parties, give full play to their respective resource advantages, and expand and strengthen the film and television industry. Zhang Hanyu's resources and accumulation in the film industry will also have a positive impact on the company's development in the film business.

original title: Huanrui Century joined hands with Zhang Hanyu to set up a joint venture company

Huanrui Century, which has just successfully renamed itself through backdoor, began its investment plan non-stop, according to the announcement on the evening of February 28. Huanrui Century (Dongyang) Film and Television Media Co., Ltd. (hereinafter referred to as Huanrui Film and Television), a wholly-owned subsidiary of Huanrui Century, jointly invested with Zhang Hanyu, Hao Xiaonan and Yao Xingjiang to set up a holding subsidiary Huanrui Times Film and Television Co., Ltd. (temporary name). Huanrui Film and Television accounts for 75% of the total share capital. Huanrui Century also reminded the risk that the investment increased the uncertainty of the performance of Huanrui Film and Television to achieve its promise.

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While revising the business scope, Huanrui Century also began to make a new layout of the film and television industry.

according to the joint venture plan, Huanrui Film and Television and Zhang Hanyu, Hao Xiaonan and Yao Xingjiang all contribute in currency, accounting for 75%, 15%, 5% and 5% of the registered capital of Huanrui era Film and Television, respectively, with a registered capital of 10 million yuan. Huanrui believes that Zhang Hanyu is a senior actor with extensive influence in the Chinese film and television industry, and the establishment of a joint venture company will help to better integrate the industry resources of all parties, give full play to their respective resource advantages, and expand and strengthen the film industry. Zhang Hanyu's resources and accumulation in the film industry will also have a positive impact on the development of the company's film business.

however, Huanrui also said that this investment is in line with the company's strategic layout of expanding and strengthening the film and television content industry, but it is still faced with risks caused by uncertainties in operation, management, and other aspects, which also increases the uncertainty of Huanrui Film and Television's commitment performance.

in addition, Huanrui also plans to make efforts in other links of the film and television production industry chain, and plans to use 100 million yuan of matching funds raised previously to build a post-production center for special effects, and will operate the project by setting up a wholly-owned subsidiary. Huanrui said that the payback period of the project is relatively short, and the completion of the project will also help to promote the production capacity and level of special effects of domestic films and TV dramas and improve the viewing effect of films and TV dramas.

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the reporter noted that on the evening of February 27, 2017, Taiwan Foundation released the reorganization report. It is proposed to buy 100% equity of Shanghai Runjin Culture Communication Co., Ltd., held by Zhangshu Xi Ma Investment Management Center (limited partnership), Shanghai Shangshi Film Co., Ltd., Song Zhirong, Zhao Xiaoding, Han Xue and Wu Linli. And issue shares to no more than 5 specific targets to raise matching funds not more than 500 million yuan and the number of shares issued shall not exceed 28.416 million shares.

this transaction includes actor Han Xue and director Zhao Xiaoding. Taiji shares said that Han Xue and Zhao Xiaoding, as well-known actors and directors in the film and television industry, have signed strategic cooperation agreements with Runjin Culture and can bring certain business resources to Runjin Culture.

listed companies join hands with stars, which is not new in the A-share market. Before that, Tangde Film and Television planned to acquire the shares of Aimeishen controlled by Fan Bingbing, and Storm Group planned to acquire Straw Bear Film, in which Liu Shishi became a share. all listed companies plan to improve their business performance through the industry resources and influence of stars.

however, such companies are often questioned by investors for their light assets and high valuations. According to time Weekly, after the failed marriage between Straw Bear Pictures and Storm Group, a capital change was made at the end of December 2016. Alibaba Pictures easily acquired a 15% stake in Straw Bear Pictures for 1.76 million yuan, while in June 2016, when Straw Bear Pictures wanted to "marry" listed company Storm Group, its overall valuation was as high as 1.8 billion yuan. In other words, straw bear Pictures, which was previously considered by listed companies to be worth 1.8 billion yuan, is worth only 11.73 million yuan in Ali Pictures, which has shrunk by a large margin.

Edit: nancy