Hero Entertainment's 2017 Q1 revenue of 309 million yuan from new game launches increased significantly

report, the revenue of Hero Entertainment in the first quarter was about 309 million yuan, an increase of 68.97 percent over the same period last year, while the net profit of listed shareholders was about 137 million yuan, an increase of 4.40 percent over the same period last year. Revenue growth in the first quarter benefited from the launch of a number of new games, resulting in a substantial increase in game revenue.

original title: hero Entertainment 2017 Q1 revenue 309 million yuan net profit 137 million yuan

on April 26th, the new third board listed company Hero each other released the first quarter report of 2017, the report shows that the revenue of Hero Entertainment in the first quarter is about 309 million yuan, an increase of 68.97% over the same period last year. The net profit belonging to listed shareholders is about 137 million yuan, up 4.40% from the same period last year. Revenue growth in the first quarter benefited from the launch of a number of new games, resulting in a substantial increase in game revenue.

the revenue of Hero Mutual Entertainment in the first quarter mainly comes from game research and development, and game distribution in domestic and overseas regions. In addition, Hero Mutual Entertainment actively lays out and invests in the e-sports industrial chain, constantly strengthens the company's research and transportation ability and the influence of various links, gradually opens up the industrial chain layout of R & D + issuance + events + channels + offline, and begins to obtain investment returns one after another.

at present, the games developed and released by heroes include "National shootout" series, "Let's dance together", "Let's fly together", "bullet Island 2", "Peak Battleship", "Beach Landing 3D" and so on. The games released by the agents include Shadow Blade 2, matchless, the Beautiful Diary of Xiamu, Street Basketball (overseas issued name, domestic is Street Basketball), etc. Focus on, support and release independent games such as "Rhythm Hero" and "tumble Gear King" around the world; upcoming games include "Art of War: red Tide", "War Convention" and so on, as well as FPS, TPS, action combat, music and dance, speed racing, sports and other mobile e-sports categories.

the increase in revenue of Hero Entertainment also benefits from the deep cultivation in the field of e-sports. Since the establishment of Hero Entertainment, from the merger and acquisition of Changyou Cloud, the holding of "HPL- Heroes League", the establishment of China Mobile e-sports Alliance, the first Mobile e-sports professional league, the establishment of Hero Sports … As can be seen from a series of actions, what Hero Entertainment wants to create is a complete and independent Internet sports ecology.

judging from the current mobile game products such as "National gunfight", "dazzling Dance every Day", "Top Battleship" and the HPL system being built, hero entertainment is attracting audiences through highly competitive, appreciative and confrontational content in the event, and this part of the audience will become potential users of "Hero Ecology".

e-sports event is the focus of users' attention, sponsors and advertisers can accurately reach high-quality young consumers and bring profits with the help of the event platform. Not only that, all aspects of heroic ecology, such as traditional mobile game operation, event sponsorship, user-generated high-quality content, KOL fan economy, can be realized in a more mature way.

at the same time, in terms of Hong Kong, Macao, Taiwan and internationalization, Hero Entertainment continues to give full play to the first-mover advantages of Mobile e-sports in Hong Kong, Macao, Taiwan and overseas regions. "Street Basketball", "National shootout" series, "Top Battleship" and many other products with e-sports attributes have achieved good results on the App Store of Hong Kong, Macao and Taiwan.

Edit: nancy